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.....................................................................................................3
........................................................................................................7
10 ....................................................................................................9
...............................................9

1.1 .............................................................................................. 9
1.2 ................................................... 10
1.2.1 ..............................................................................11
1.2.2 .............................................................................. 12
1.2.3 ................................................ 13
1.3 .................................. 19
1.4 ........................................................................... 21
1.5 .................................................................. 22
1.5.1 (Electronic Data Interchange - EDI) .. 23
1.5.2 (SSL) ............................................................ 23
1.5.3 (SET) ................................................. 24
1.5.4 ...................................................................................... 24
1.5.5 ........................................................................... 25
1.6 ......................................................... 25

20 ................................................................................................. 27
........................................................... 27

2.1 (B2B)............................... 27
2.2 (B2C) ............................ 28
2.3 (B2G)
(C2G) ............................................................. 30
2.4 (G2G) ................................................. 32
2.5 .................... 35

30 ................................................................................................. 37
2C ..... 37

3.1 ..................................... 37
3.2 ...................................................... 37
3.3 ................................................................ 38
3.4 ......................... 41
3.5 ...................................................................................... 42
3.6 B2C ............. 44
3.6.1 ................................... 44
3.6.2 .................................... 46
3.6.3
B2C ......................................................................................................................... 49
3.7 ............................................. 53
3.7.1 ........ 53

3.7.2
........................................................................................................... 55

40 ................................................................................................. 58
......... 58
50 ................................................................................................. 77
................................................................ 77

5.1 ............................................................................................. 77
5.1.1 .................................................................................... 77
5.1.2 .................................................................................. 77
5.2 ......................................................................................... 78
5.3 .......................................................................... 78
5.4 ................................................................... 79
5.5 ...................................................................... 79
.......................................................................................... 94
................................................................................................ 96
.......................................................................................... 101

1: Barcode ........................................................................ 24
2 : Marketplace Worldbid.com................................................................ 28
3 : E-shop.gr..................................................................... 29
4 : Getitnow.gr ................................................................. 30
5 : taxisnet.gr ............................................................... 31
6 : ....................................................................... 32
7 : .................................................... 33
8 : / 2009 .......................... 59
9 : .................. 60
10 : .................................................................... 61
11 : ............................................... 62
12 : (2005 - 2009) .................................... 63
13 : /
: 2009 .................................... 64
14 : /
: 2009 ................................................. 65
15 : X
: 2009 (%) ................................................................. 66
16 :
/, . ................................................................................................... 66
17 : : 2009 (%) ................................ 67
18 : : 2006 2010 ......................................... 68
19 : , ,
: 2010 ....................................................................................... 69
20 : , : 2010 .. 70
21 : / :
2009 - 2010 ...................................................................................... 71
22 : :
2009- 2010 ........................................................................................................ 73
23 : : 2009 2010 ................................................................................................................. 74
24 : ............................................................................ 75
25 : ...................................... 76



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To internet ( )
.
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.
( , e-marketing), (taxisnet, e-kep),
(e-banking) ..

internet .
,

.
:

forum (chat forums)

online

online

email

e-banking
9

e-government
(.. e-kep)

(VPNs)

email

(site)

(eshop)

e-banking

e-government
(.. taxisnet)

1.2

.
,
, ..
.

,
.

10

 ,
. ,
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. ( , internet
, 2003)
1.2.1
Internet ,
.
online,
, ( Outlook Express),
.
(email)
,
, , .
, ,
. :

,
email.

, .

fax, courier
.

11



. ( , internet
, 2003)
1.2.2
World Wide Web (www) .
(servers) .
.
, Firefox, Chrome,
Internet Explorer ,

.


,
, ,
. ,

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, .
,
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.
.
:
(search engines),
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.

12



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,
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Portals ,
,
,
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,
.
Portals. ( , internet
, 2003)
1.2.3

,
(eshop)
(e-marketing).
marketing :

(
13

(email)

(brand name)

,
,
.
(4)
.
.

(E-commerce development report, United Nations

Conference on Trade and Development - New York and Geneva, 2003)

. ,
,
,

, .
(domain name)
,
.

,
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. (E-commerce development report, United
Nations Conference on Trade and Development - New York and Geneva, 2003)

14




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(, ,
, ..).

, , ..

. ,
:

(,
, ..).

(.. ,
..).

(email, , fax,
..).

site.

:

15

site
.

, , , ,
.

(
banners, ,

..).

,
,
,
. :

Intranets
intranets

.

.

Extranets
Extranets

internet
( intranets) ,
,

16

 ,
.

VPNs

,


.
. ,
(Virtual Private Networks - VPNs)
.

. ,
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. (E-commerce development report, United Nations
Conference on Trade and Development - New York and Geneva, 2003)

,

,
,
.
:

17

( ).
Business to Business
(2).

.
Business to Customer (B2C).

B2C

online online
. ,
B2B

.

, ,
,
. ,
online

.

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.
(B2C),

,
(B2B). (, 2002)

18

1.3

,
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 ,
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. (E-commerce in Greece: From
Fiction to Reality, Strategic International SA White Paper- June, 2001)
1.4
:

.
online

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marketing
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24 .
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. ( - , 1998)
1.5


.
,
. ,

,
. (The European E-Business report from E-business Watch - European
Commision, 2002/2003)

22

1.5.1 (Electronic Data Interchange - EDI)

(VPNs).
,
,
.
(, , , , .),

.

,

.

, , ,

, . (
)
1.5.2 (SSL)
SSL
,
(client) (server).
SSL. ,
,
,
(Certificates Authorities). SSL

. ,
, Message Authentication Codes (MACs),

23

. ( - Secure Socket Layer)

1.5.3 (SET)

.
, Visa Mastercard,
.
1.5.4

. ,
(Logistics)
.

1: Barcode
(: http://perierga.gr/wp-content/uploads/2010/12/barcode-300x180.png)

1960,

.

1970. 1980 , '
. (The European
E-Business report from E-business Watch - European Commision, 2002/2003)

24

1.5.5

Firewalls. firewall

. firewall
,
.
firewalls,
. firewall

,
.
,

.
,
. ( - , 2002)
1.6
,
,
.
,
, .
, .
, ,

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25


,
.

, ,

. ,
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,
.
,
,

Internet. ,

.

,
, , , CD, ,
, software . (E-commerce in
Greece: From Fiction to Reality, Strategic International SA White Paper- June 2001)

26

 20

:

(Bsiness to Bsiness B2B)

(Bsiness to Consmer
- B2C)

(Bsiness to
Government - B2G)

(Consmer to
Government - C2G)

(Government to Government - G2G)

(Consmer to Consmer - C2C)

2.1 (B2B)

, ,
.
B2B
,
.
,
(EDI).

,
2.
B2B Worldbid.com (http://www.worldbid.com/),
Marketplace . (, 2007)

27

 2 : Marketplace Worldbid.com
( : http://www.worldbid.com/index.htm)

, MarketPlace e-greekmarket
(http://www.e-greekmarket.com/). e-greekmarket.com ,
2
.
-
Business to Business.
2.2 (B2C)

.

.

internet. ,
28


, , .
, ,
internet online
software hardware.
B2C site e-shop.gr Getitnow.gr. (, 2007)

3 : E-shop.gr
( : http://www.e-shop.gr/)

29

 4 : Getitnow.gr
(: http://www.getitnow.gr/)

2.3 (B2G)
(C2G)
B2G C2G
.
,
,

.
,

.

.
,
, ,
,
30

 . (
)
,
, ,

. ( )
TAXISNET,

..

taxisnet)

5 : taxisnet.gr
(: http://www.gsis.gr/)

e-kep,
. kep.gov.gr

31


, . site
,
. (
e-kep)

6 :
(: http://www.kep.gov.gr/portal/page/portal/kep/)

2.4 (G2G)
,
, .

,
.
, ,

.

32

 , ,

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.
,
,

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7 :
( : www.observatory.gr)

,
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33

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.
, ,
,

,
. ,
.
,
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.
, ,
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(web, email),
(.. sms, mms), IVR (Interactive Voice Response,

),

...

34

 & ,
,
,
. (
&
)
2.5


.
(2)

.
(e-marketplaces)
.
,
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(B2C)

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35

 (
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36

 30
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3.1

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37

,
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3.3
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38



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on-line
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on-line

39

( )

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40

3.4
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41

 .

.
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brand name

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3.5


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42

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48

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52

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3. , ,

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53

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54

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3.7.2

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55


, ,
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Forum,
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&

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57

 40

.
online shoppers 650 700 ,
.
(10) , ,
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2009 , ,
.

: 2009
- .
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( :
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30,9
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10
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0

8 : / 2009
(: : 2009)

, , :

59

 (, , .), ,
(DVDs, CDs, .), (, , .),
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games), (, .),

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: 2009)

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2009, / 47,3%
42,4%.

, , , ,
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9 :
(: : 2009)

60

 2005-2009 13,6%
/ 17,4% .
. ,
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. (
: 2009)
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, 25-34
.
, , 2009 :

on-line

100
90
80

93,1
78,2

70

61,3

60
(%)

50
40

28,3

30
20

13,2

10
0

on-line

10 :

61

(: : 2009)

, :





chat sites, blogs, (My Space,
Facebook), forums,
(MSN ..)

90
80
70
60

77,8

72,9
58,1

54,9

50
40

50
42,3

(%)

30
20
10
0

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50,0%
blogs

11 :
(: : 2009)

62

 16 - 24 (44,0%). (
: 2009)
-
38%
, .
2005, 21,7%, , , 75%.
, 87%
(DSL, SHDSL, , UMTS .)
(98%).

12 : (2005 - 2009)
(: : 2009)

63

 13 : /
: 2009
(: : 2009)

,
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,
.

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 14 : /
: 2009
(: : 2009)

, (40%)
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. ,

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65

 15 : X
: 2009 (%)
(: : 2009)

16 : /,
.
(: : 2009)

2
,
,
, .

66

 17 : : 2009 (%)
(: : 2009)

, ,
,
,
(, , ).
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11% , 1 3
. (
: 2009)
,
: 2010.
(Information and communication
technology - ICT) ,
.
, ,

i2010, .
.

67


. 808/2004.
,
,
16 - 74 .
6.000 ( 0,16%)
16 - 74 ( 0,07%).

2009 (4.114 ) .
( :
2010)


18,4%. ,
, 13,6% 2009 - 2010 18,2%
2008 - 2009,
. ,
2006 2010, 20,8%.

18 : : 2006 2010
(: : 2010)

68

 , 14,5% ( 82,9% 2006

70,9% 2010),
,
. (
: 2010)

/
, 25 34 ,
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).

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2010
(: : 2010)

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,
( 53,9%, 46,1%),
.

20 : , : 2010
(: : 2010)

/

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. (27,8%), -
(24,5%). ,
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, .
,
(,
, )
, 2010 , , ,
10%.
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 / (DVDs, CDs, .),

/ . (
: 2010)
,
, 2009 - 2010,
.

21 : / :
2009 - 2010
(: : 2010)

on-line, , .
, 24% on-line. ,
, , , ,
.

71

 on-line , ,
,
computer games video games (67,3% online ) 30,9% , ,
, 19,9%
. , , ,
80% on-line
20% . , on-line
, 2009 - 2010,
:

31,9%

12,1% , ,

20,6%

(59,5%), 35,3%
21,8% . (
: 2010)

, ,
.

, ,
.
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,
.
72

 ,
,
, .

: 2010)

22 : : 2009 2010
(: : 2010)

62%

e-mails (spams) 60,6%.
(35,2%)

73

 , 16
, (27% ). ,
35 - 54 84,6%.
,

2009 - 2010.
34,0% e-mails 28,6%. (
: 2010)

23 : : 2009 - 2010
(: : 2010)

, 8 10
(anti-virus, anti-spam, firewall .),
.

74

 24 :
(: : 2010)

,
, . ,
78,1% / anti-spyware,
37,1% (firewall)
22,1%
spam.
,
,
6,7% , 2 10
, , ,
.
(update) 7 10
,
(
, anti-spyware .)
. (
: 2010)

75

 25 :
(: : 2010)

76

 50


,
.


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Excel.
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,
.
:

5.1.1
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(.. ).


. ( - , 2005)
5.1.2
.
(.. , )
(.. ). ,

77

 . ( - , 2005)
5.2
,
.


.

,
( - revealed
preference).
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. , ,
, .
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. ( - , 2005)
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78


.

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.
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5 .
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.

79


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, .

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11

19

, 20
18% .

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36%
0 5
5 10
10 20
20
27%

19%

80


,
, .

11%
4%
32%

5%

9%

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, .
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.

8%

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11 25
26 49
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81

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,

, ,
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.

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66%

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. 34%
, ,
,
.

.

82

 outsourcing

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86%

77% (66 86
outsourcing )
67% (58/86)
back up 56% (49/86).

(outsourcing);
66

70

58

60
50

49

40

30
20
10
0

83

site /
eshop


, www
email, ,
,
, .

, -fax,
.

.
,
(
),
.
.

;
6
5
4
1

3
2
1
0
e-mail
(
)

WWW
(
)

EDI
(

Voice over
Internet
(

FTP ( TELNET (
)
)

( 0 - , 5 - )

84


,

,

) 1/5 ,

,
.

19%
36%

20%

25%

.

, 78%
site,
,
.

85

22%

78%

,
, 60% ,


.

4% , ;

0%
(e-shop)

0%
6%

3%

(eprocurement)
(e-auction)

0%
2%
8%

60%
17%

86

(emall)
(virtual
community)

(Value chain service Provider)

(info brokerage)
(Third party
marketplace)

(collaboration platform)

(Value chain integrator)


,
,
43% (
site / ).

,
eshop.

43%

57%

0%

,
2
,

, .
eshop 5 ,
.

87

 , ;
35

33

30
25
20

18
1

15
10
6
5
0
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2 5

,
. ,

,
marketing,
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.

;
50

46

45
40
35
30
1

25
20
15

11

10
5
0

88

 ,
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.

, ;
35

33

30
25
20
15
10

14

,

.
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.

89


;
60
50
50
40
1

30
20
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, . , .
[2]

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, 3 e-business forum,
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102