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Executive Summary
Human Capital Maximizers (HCM) is a human resource consulting company located in Portland, Oregon.
HCM has expertise in a wide range of HR areas and is targeting the emerging company market. HCM will
offer this market the ability to compensate client's employees with stock options from their company. This
will be especially appealing to many start-up companies that find capital scarce.
Major Adversity, the founder and owner will be leveraging his past and current personal/professional
relationships to generate business for Human Capital Maximizers. Major will be the sole employee until
month six when he will be hiring a human resource specialist/manager to help out with the consulting.
Human Capital Maximizers will show increasing profitability over the next three years.
1.2 Mission
Human Capital Maximizers' mission is to provide human resource consulting for emerging companies. We
exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.
Our services will exceed the expectations of our customers.
1.3 Objectives
The objectives for the first three years of operation include:
Please note that the following items which are considered assets to be used for more than a year will
labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $150
Website development $0
Other $0
Start-up Assets
Start-up Funding
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Total Liabilities $0
Capital
Planned Investment
Major $16,000
Investor 2 $0
Other $0
Services
Human Capital Maximizers provides human resource consulting to emerging companies in the
Portland/Vancouver market. Human Capital Maximizers will charge a below market rate and take stock
options in the company. Human Capital Maximizers will provide consulting for the following service areas:
The pricing structure will either be an hourly rate or a per project fee. These options will be settled on in
negotiation with the client. In general, Human Capital Maximizers is willing to be as flexible as possible
The emerging company market can be further broken down into two categories, technology and non-
technology. The significance of the breakdown is not that significant because many of the networking
activities are occurring in settings that do not differentiate between technology and non-technology.
There are also non-technology companies that are emerging in the Portland area and Human Capital
Maximizers will be able to serve them as well.
Market Analysis
Emerging technology
10% 345 380 418 460 506 10.05%
companies
Emerging non-technology
9% 225 245 267 291 317 8.95%
companies
Other 0% 0 0 0 0 0 0.00%
Human Capital Maximizers will also be networking from personal/professional contacts that Major has
developed professionally in the last five years in the HR/start-up industry. HCM will also be relying on word
of mouth to grow its customer base.
5.1 Milestones
Human Capital Maximizers will have several milestones early on:
1. Business plan completion. This will be done as a roadmap for the organization. This will be an
indispensable tool for the ongoing performance and improvement of the company.
2. Set up office.
3. HCM's first five customers.
4. Profitability.
Milestones
Totals $0
Major will also be able to speak about Human Capital Maximizers ability to accept options in lieu of cash.
This will be appealing to companies, particularly in the current capital market which is quite scarce. Since
capital is more difficult to come by now than in the last few years, emerging companies will be excited about
this option.
Sales
Management Summary
Major Adversity, the founder and owner received his undergraduate degree in marketing from Reed
College. After completing college Major recognized that he would eventually need to go to graduate school
but was not ready to yet.
Major worked in a large bicycle store for four years after college. Major started out as a mechanic but
quickly moved up to manager where he was responsible for much of the operation. Some of the new
responsibilities that Major enjoyed was the interviewing, selection & hiring, compensation, and employee
relations. After fours years in the bike shop Major was looking for a new challenge so he entered the
University of Portland to pursue his MBA.
Major received his MBA within two years and went to work for Nike out of school in their HR department.
After a year and half Major left Nike to work for a HR consultancy boutique that worked primarily with
technology companies, many of them start ups. Major enjoyed this thoroughly because of the dynamic
environment that his clients worked in. Major stayed with this firm for a total of four years.
Toward the end of Major's four years he got married and his wife, as a professional, was contributing large
amounts of salary to the household. This led Major to consider opening his own HR consultancy because
he would be able to undertake some risk since the household was supported to a large degree by his wife.
Additionally, Major was could consider taking equity as compensation because a monthly salary was not a
necessity.
Personnel Plan
Total People 2 2 2
General Assumptions
Plan Month 1 2 3
Other 0 0 0
Assumptions:
Expenses
Leased Equipment $0 $0 $0
Other $0 $0 $0
Interest Expense $0 $0 $0
Cash Received
Assets
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
Ratio Analysis
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Main Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Additional Ratios
Sales Forecast
Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11
Sales
Emerging
technology 0% $1,000 $1,500 $1,900 $2,600 $2,800 $3,200 $3,800 $4,100 $4,300 $5,100 $5,400 $
companies
Emerging
non-
0% $400 $600 $760 $1,040 $1,120 $1,280 $1,520 $1,640 $1,720 $2,040 $2,160 $
technology
companies
Total Sales $1,400 $2,100 $2,660 $3,640 $3,920 $4,480 $5,320 $5,740 $6,020 $7,140 $7,560 $
Direct Cost Month Month Month Month Month Month Month Month Month Month Month
of Sales 1 2 3 4 5 6 7 8 9 10 11
Emerging
technology $50 $75 $95 $130 $140 $160 $190 $205 $215 $255 $270
companies
Emerging
non-
$20 $30 $38 $52 $56 $64 $76 $82 $86 $102 $108
technology
companies
Subtotal
Direct Cost $70 $105 $133 $182 $196 $224 $266 $287 $301 $357 $378
of Sales
Personnel Plan
Month Month Month Month Month Month Month Month Month Month Month M
1 2 3 4 5 6 7 8 9 10 11
Major 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2
Full time
0% $0 $0 $0 $0 $0 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3
employee
Total
1 1 1 1 1 2 2 2 2 2 2
People
Total
$2,000 $2,000 $2,000 $2,000 $2,000 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5
Payroll
General Assumptions
Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11
Plan
1 2 3 4 5 6 7 8 9 10 11
Month
Current
Interest 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate
Long-
term
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest
Rate
Tax
30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Rate
Other 0 0 0 0 0 0 0 0 0 0 0
Sales $1,400 $2,100 $2,660 $3,640 $3,920 $4,480 $5,320 $5,740 $6,020 $
Direct Cost
$70 $105 $133 $182 $196 $224 $266 $287 $301
of Sales
Other
Production $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Total Cost of
$70 $105 $133 $182 $196 $224 $266 $287 $301
Sales
Gross
$1,330 $1,995 $2,527 $3,458 $3,724 $4,256 $5,054 $5,453 $5,719 $
Margin
Gross
95.00% 95.00% 95.00% 95.00% 95.00% 95.00% 95.00% 95.00% 95.00% 9
Margin %
Expenses
Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $5,500 $5,500 $5,500 $5,500 $
Sales and
Marketing
$0 $0 $0 $0 $0 $0 $0 $0 $0
and Other
Expenses
Depreciation $80 $80 $80 $80 $80 $80 $80 $80 $80
Leased
$0 $0 $0 $0 $0 $0 $0 $0 $0
Equipment
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $500 $500 $500 $500 $500 $500 $500 $500 $500
Payroll
15% $300 $300 $300 $300 $300 $825 $825 $825 $825
Taxes
Other $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
Operating $3,130 $3,130 $3,130 $3,130 $3,130 $7,155 $7,155 $7,155 $7,155 $
Expenses
Profit Before
Interest and ($1,800) ($1,135) ($603) $328 $594 ($2,899) ($2,101) ($1,702) ($1,436)
Taxes
EBITDA ($1,720) ($1,055) ($523) $408 $674 ($2,819) ($2,021) ($1,622) ($1,356)
Interest
$0 $0 $0 $0 $0 $0 $0 $0 $0
Expense
Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0
Incurred
Net Profit ($1,800) ($1,135) ($603) $328 $594 ($2,899) ($2,101) ($1,702) ($1,436)
Cash
Received
Cash from
Operations
Cash Sales $1,400 $2,100 $2,660 $3,640 $3,920 $4,480 $5,320 $5,740 $6,020 $7,
Subtotal
Cash from $1,400 $2,100 $2,660 $3,640 $3,920 $4,480 $5,320 $5,740 $6,020 $7,
Operations
Additional
Cash
Received
Sales Tax,
VAT,
0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Received
New Current
$0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other
Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-
term $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Sales of
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Sales of
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
New
Investment $0 $0 $0 $0 $0 $0 $0 $0 $0
Received
Subtotal
Cash $1,400 $2,100 $2,660 $3,640 $3,920 $4,480 $5,320 $5,740 $6,020 $7,
Received
Expenditures Month Month 2 Month Month Month Month 6 Month 7 Month 8 Month 9 Mo
1 3 4 5
Expenditures
from
Operations
Cash
$2,000 $2,000 $2,000 $2,000 $2,000 $5,500 $5,500 $5,500 $5,500 $5,
Spending
Bill
$37 $1,121 $1,156 $1,185 $1,232 $1,264 $1,800 $1,842 $1,862 $1,
Payments
Subtotal
Spent on $2,037 $3,121 $3,156 $3,185 $3,232 $6,764 $7,300 $7,342 $7,362 $7,
Operations
Additional
Cash Spent
Sales Tax,
VAT,
$0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Paid Out
Principal
Repayment
$0 $0 $0 $0 $0 $0 $0 $0 $0
of Current
Borrowing
Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0
Principal
Repayment
Long-term
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0
Principal
Repayment
Purchase
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Purchase
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
$2,037 $3,121 $3,156 $3,185 $3,232 $6,764 $7,300 $7,342 $7,362 $7,
Cash Spent
Net Cash
($637) ($1,021) ($496) $455 $688 ($2,284) ($1,980) ($1,602) ($1,342) ($2
Flow
Cash
$9,413 $8,392 $7,896 $8,351 $9,038 $6,754 $4,774 $3,172 $1,829 $1,
Balance
Starting
Assets
Balances
Current
Assets
Cash $10,050 $9,413 $8,392 $7,896 $8,351 $9,038 $6,754 $4,774 $3,172 $
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total Current
$10,050 $9,413 $8,392 $7,896 $8,351 $9,038 $6,754 $4,774 $3,172 $
Assets
Long-term
Assets
Long-term
$4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $4,800 $
Assets
Accumulated
$0 $80 $160 $240 $320 $400 $480 $560 $640
Depreciation
Total Long-
$4,800 $4,720 $4,640 $4,560 $4,480 $4,400 $4,320 $4,240 $4,160 $
term Assets
Total Assets $14,850 $14,133 $13,032 $12,456 $12,831 $13,438 $11,074 $9,014 $7,332 $
Liabilities
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 M
and Capital
Current
Liabilities
Accounts
$0 $1,083 $1,117 $1,144 $1,191 $1,204 $1,739 $1,780 $1,800 $
Payable
Current
$0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal
Current $0 $1,083 $1,117 $1,144 $1,191 $1,204 $1,739 $1,780 $1,800 $
Liabilities
Long-term
$0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Total
$0 $1,083 $1,117 $1,144 $1,191 $1,204 $1,739 $1,780 $1,800 $
Liabilities
Paid-in
$16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $1
Capital
Retained
($1,150) ($1,150) ($1,150) ($1,150) ($1,150) ($1,150) ($1,150) ($1,150) ($1,150) ($
Earnings
Earnings $0 ($1,800) ($2,935) ($3,538) ($3,210) ($2,616) ($5,515) ($7,616) ($9,318) ($1
Total Capital $14,850 $13,050 $11,915 $11,312 $11,640 $12,234 $9,335 $7,234 $5,532 $
Total
Liabilities $14,850 $14,133 $13,032 $12,456 $12,831 $13,438 $11,074 $9,014 $7,332 $
and Capital
Net Worth $14,850 $13,050 $11,915 $11,312 $11,640 $12,234 $9,335 $7,234 $5,532 $