ABSOLUT VODKA Sales 1979-2010

Millions of 9 litre cases Millions of litres

1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

0.0 0.0 0.1 0.9 0.2 1.8 0.6 5.4 0.8 7.2 1.0 9.0 1.4 12.6 2.0 18.0 2.3 20.7 2.9 26.1 3.3 29.7 3.6 32.4 3.4 30.6 3.8 34.2 4.6 41.4 5.4 48.6 4.8 43.2 5.3 47.7 5.5 49.5 5.9 53.1 6.7 60.3 7.3 65.7 7.3 65.7 7.5 67.5 8.0 72.0 8.4 75.6 9.2 82.8 9.9 89.1 10.7 96.3 10.8 97.2 10.4 93.6 11.0 99.0

Source: IWRS since 2008; invoiced sales from hus until 2007. Comment: Lower growth in 2001 was due to a change in the distribution set-up in the US and the rest of the world. Volume decreased in 1995 due to import restrictions in Russia, and in 1991 due to a recession in the US.
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, MALIBU, KAHLA, Wyborowa, Luksusowa and Frs. ABSOLUT VODKA is the worlds fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in hus in southern Sweden. MALIBU is the number one coconut-avoured rum in the world, sold in more than 150 countries. KAHLA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head ofce is located in Stockholm, Sweden.

ABSOLUT VODKA Sales 1979-2010

Millions of litres
100 90 80 70 60 50 40 30 20 10 0

83

84

88

89

90

91

92

93

94

95

96

97

98

99

00

01

02

03

04

05

06

07

08

09 20

79

80

81

82

85

86

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87

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19

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20

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Source: IWRS since 2008; invoiced sales from hus until 2007. Comment: Lower growth in 2001 was due to a change in the distribution set-up in the US and the rest of the world. Volume decreased in 1995 due to import restrictions in Russia, and in 1991 due to a recession in the US.
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, MALIBU, KAHLA, Wyborowa, Luksusowa and Frs. ABSOLUT VODKA is the worlds fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in hus in southern Sweden. MALIBU is the number one coconut-avoured rum in the world, sold in more than 150 countries. KAHLA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head ofce is located in Stockholm, Sweden.

19

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