Escolar Documentos
Profissional Documentos
Cultura Documentos
Preface
Chapter 1
ix
Case 3-2: Nucor Corporation (B) 117 Case 3-3: Rendell Company 119 Chapter 4
PART ONE
Understanding Strategies 53
Goals 53 The Concept of Strategy 56 Corporate-Level Strategy 58 Business Unit Strategies 62 Summary 70 Case 2-1: Encyclopedia Britannica, Inc. (A) 72 Case 2-2: Encyclopaedia Britannica, Inc. (B) 74 Case 2-3: Encyclopaedia Britannica, Inc. (C) 76 Case 2-4: Cisco Systems (A) 79 Case 2-5: Cisco Systems (B) 91 Case 2-6: Technology Note: Internetworking Products 96 Chapter 3
Behavior in Organizations 98
Goal Congruence 98 Informal Factors That Influence Goal Congruence 99 The Formal Control System 103 Types of Organizations 105 Functions of the Controller 110 Summary 112 Case 3-1: Southwest Airlines Corporation 114
vi
Case 6-3: General Appliance Corporation 256 Case 6-4: Medoc Company 267
Chapter 10
Chapter 7
Chapter 11
Chapter 12
Case 13-1: Pelican Instruments, Inc. 593 Case 13-2: 3M Corporation 595 Case 13-3: Texas Instruments and Hewlett-Packard 597 Case 13-4: Texas Instruments 601
Appendix
SFAS No. 52 Foreign Currency Translation 694 Case 15-1: AB Thorsten 697 Case 15-2: Falcon, Inc. 705 Case 15-3: Lincoln Electric Company (B) 712 Case 15-4: Hindustan Lever 717 Case 15-5; Xerox Corporation (B) 725
Chapter 14
Chapter 16
Chapter 15
PPN: 263432882 Titel: Management control systems / Robert N. Anthony; Vijay Govindarajan. - . - Boston, Mass. [u.a.] : McGraw-Hill, 2007 ISBN: 0-07-125410-2; 978-0-07-125410-6 Bibliographischer Datensatz im SWB-Verbund