Escolar Documentos
Profissional Documentos
Cultura Documentos
Barter Age
Customized Product Age
Mass Production Age
- Customer
- Consumer
Customization Age: 1:1 Relationship
What is CRM
Competition: Globalization
Technology: Touchpoints
1. Operational, Collaborative
and Analytical CRM
Proactive versus Reactive CRM
Operational, Collaborative and
Analytical CRM