Brand Comparison

Questionnaire

L’Oreal and Lakme

Age:

Gender:

Q#1. Which brand will you PREFER over the other?

• L’Oreal
• Lakme

Q#2. For how long have you been using the L’Oreal brand?
• Less than a year
• 1 year
• 2 year
• Less than 5 years
• More than 5 years

Q#3. What do you think, is the main reason for your use of L’Oreal brand?
• Price
• Products
• Place
• Promotion

Q#4. How did you come to know about the L’Oreal brand?
• Through advertisement
• Word of mouth influence
• Internet

Q#5. What other products would u like to see from the L’Oreal brand? State
any.
Q#6. If you think L’Oreal is not following a proper marketing strategy,
suggest a marketing strategy for it.

Q#7. For how long have you been using the Lakme brand?
• Less than a year
• 1 year
• 2 year
• Less than 5 years
• More than 5 years

Q#8. What do you think, is the main reason for your use of Lakme brand?
• Price
• Products
• Place
• Promotion

Q#9. How did you come to know about the Lakme brand?
• Through advertisement
• Word of mouth influence
• Internet

Q#10. What other products would u like to see from the Lakme brand? State
any.

Q#11. If you think Lakme is not following a proper marketing strategy,

suggest a marketing strategy for it.
Q#12. Please write one of the followings in the one’s you find appropriate to
the corresponding product.

L’Oreal
Very Low Low Average High Very High

Products

Price

Place

Promotion

Lakme
Very Low Low Average High Very High

Products

Price

Place

Promotion