treehouse identity standards manual

Uniforms

Misson Statement

Mission Statement
At treehouse, our mission is to provide our customers with fresh quality products and exceptional service each and every day.

Contact Information
Courtney Gross 945 Whisler Rd. Eers Pa 17319
U1.1 PANTONE 339U PANTONE BLACK 6 U CM1.1

717-364-4094

How and Why we Use the Manual

This manual was created to inform the reader how treehouse logos are to be used within the company. This manual provides the reader with the knowlege of acceptable colors, type, minimum display etc.

Where to access this Manual

This manual is available in pdf format from intranet.

U1.2 PANTONE 1535 U PANTONE 339 U CM1.1

Vehicle

PANTONE Black 6 U PANTONE 339 U CM 1.1

Store Front

Basic Standards
Logos Free Space Minimum Display Size Color Pallete Color Breakdowns Typography Patterns

PANTONE 339 U PANTONE 1535 U PANTONE Black 6 U CM1.3

Logos

Signage

CM1.1

CM1.2

S1.1

S1.2

Front

Side

Aisle Sign PANTONE 339 U Corbel Regular S1.1

5
Pantone 339 U Pantone 360 U Pantone 339 U Pantone 360 U CM1.3 CM1.4 S1.3 S1.4

Flour Icing Sugar Cookies Cake Mix

Top

3 in

3 in Pantone 339 U Pantone 1535 U Pantone 360 U Pantone 1535 U Pantone 339 U Pantone 1535 U Pantone 360 U Pantone 1535 U Department Sign Pantone 360 U Corbel Regular CM1.5 CM1.6 S1.5 S1.6 Side Front 4

DELI
Top 3

100% K

0% K

100% K

0% K

WM1.1

WM1.2

WM1.3

WM1.4

3 in

3 in Pantone 339 U Pantone 360 U 100% K

0% K

Signage

Minimum Display / Free Space

Monument Front Side

Minimum Display Size

.5 in

.5 in

.5 in

Free Space 6

Top

6 PANTONE 339 U PANTONE 1535 U CM1.3 3

Checkout Sign Front 6 in Side 6 in Top 6 in PANTONE 339 U PANTONE 1535 U

DELI

6 in

6 in 6 in 2 2

3 in

3 in

Colors

Stationery Set

CMYK
84 0 56 0

RGB
0 177 148

HEXIDECIMAL
00B194
945 Whisler Rd Eers, Pa 17319

Pantone 339 U

Pantone 360 U

58 0 80 0

115 193 103

73C167

Pantone 2995 U

90 11 0 0

0 164 228

00A4E4

Pantone 2718 U

67 41 0 0

90 135 198

5A87C6

Pantone 252 U

24 56 0 0

191 131 185

BF83B9
4.125 in

Pantone 1535 U

0 53 100 38

167 96 12

A7600C
9.5 in NEENAH ENVIRONMENT Papers Willow Smooth No. 10 Commercial Flap 24W CM1.3 P1.2

Pantone Black 6 U

67 61 51 32

78 77 85

4E4D55

Stationery Set

Type

945 Whisler Rd Eers, Pa 17319 treehouse.com 717-364-4094

T1.1 Italic AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T2.1 Italic AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T3.1 Italic AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T4.1 Italic AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T5.1 Italic AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T6.1 Itsliv
945 Whisler Rd. Eers, Pa 17319 treehouse.com 717-364-4094 BWhite@treehouse.com

T1.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T2.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T3.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T4.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T5.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T6.2 Regular AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#!

T1.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T2.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T3.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T4.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T5.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#! T6.3 Bold AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#!

Corbel

Calibri

NEENAH ENVIRONMENT Papers Willow Smooth 80T CM1.3

Candara

11 in

Adobe Devanagari

8.5 in

3.5 in NEENAH ENVIRONMENT Papers Willow Smooth 80C CM1.3

Minion Pro

2 in

Bey White General Manager

Chaparral Pro

AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz 0123456789,./?&#!

Pattern

P1.1 Pantone 2718 U Pantone 374 U

Applications
Stationery Set Signage Vehicle Uniforms

P1.2 Pantone 379 U Pantone 1535 U

P1.3 Pantone 252 U

P1.4 Pantone 1535 U Pantone 2995 U