FRM 330 Product Development

Fall 2013 Alicia Pagtakhan

Presenting: Modern Muse

A project of Gaia 3030

Product Overview

Modern Muse
Spring Collection 2014

Modern Muse is a ready to wear collection that has European fashion picturesque inspired silhouettes. The overall aesthetic is to have a chic alluring lady in clothing that makes her appearance be presented in a highly confident manner. This is established by the seam measurement being close to haute couture with a fit that is specially tailored just for you. The season the product line will launch is spring 2014. The price range will be from $59.99 to $399.99 for various pieces in the fashion line. The sizes will range from Small, Medium and Large. This sizing will approximately fit the target demographic in body size. The pricing that will be for the Modern Muse line is contemporary. According to fashion-incubator.com Contemporary implies the latest in new styling being avante garde and trendy. Targeted for younger fashion-forward consumers, sizing is typically limited to juniors and misses. (Fashion-Incubator.com) Retail Price Category: Competitive PricingAccording to Investopedia.com competitive pricing is Setting the price of a product or service based on what the competition is charging. Competitive pricing is used more often by businesses selling similar products, since services can vary from business to business while the attributes of a product remain similar. This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which often occurs when a product has been on the market for a long time and there are many substitutes for the product. (Investopedia.com)

Modern Muse Sizing Chart

Loveculture.com

How to measure

Fabrics
Rayon & Rayon Blend Jersey Knit Fabric 90% Rayon/ 10% Lycra Dupioni Silk Fabric Iridescent 100 % Silk Designer Satin 100% Polyester Two Tone Chiffon 100% Polyester Stretch Jersey Knit 96% Polyester / 4% Lycra Stretch Pacific Denim 65% Cotton/ 32% Polyester/ 3% Lycra Stretch Knit Ombre 92% polyester / 8% Lycra 3

TARGET MARGET: Demographic Segmentation Age Generation Gender Family Life Cycle Location / Housing Interests/Hobbies 25- 35 years old Millennial Female Single/Married/In a relationship/ United States of America Apartment/Condo/New Home owner Keeping up with modern trends, shopping as a hobby, Vacations twice a year, has disposable income, reads fashion trends in Vouge, Instyle $35,000- $50,000 Professionals; healthcare, financial, lawyers, educational, government Undergraduate student, Graduate, Professional The Limited, New York & Company, Mango, H&M, Saks & Fifth, Neiman Marcus, Lord & Taylor Caucasian, African-American, Indian-Americans, Asian, Asian-Americans, Pacific Islanders, European nationality, Hispanics , Mixed nationalities College, Professionals Modern Chic Stylish dressy top Skirts Dress pants Pea Coats Style and Quality are important. A modern muse is a woman who understands her direction in life. She knows what style she likes and defines her unique identify by dressing in unique stylish trends. She is inspired by travel and unique art. She is a modern muse of her own life. She doesnt follow trends, she creates them.

Income Occupation Education Shopping habits Race

Market Daily clothing silhouette

Essential elements in their purchase

Modern Muse Spring Collection 2014

Item 1: Silhouette description: This chic wrap skirt is the perfect versatile bottom for any outfit. The seams are unique for a signature aesthetic. Fabrication: Rayon & Rayon Blend Jersey Knit Fabric 90% Rayon/ 10% Lycra Swatch:

https://www.fabric.com http://www.patronesypatrones.com Colors:

http://www.colourlovers.com Relationship to the Line: Dressy Bottom/Skirt

Item 2:

Silhouette description: A fun sleeveless light collard spring shirt with a bottom fashion twist. Fabrication: Dupioni Silk Fabric Iridescent 100 % Silk Swatch:

https://www.fabric.com Colors: http://www.patronesypatrones.com

http://www.colourlovers.com

Relationship to the Line: Dressy top casual wear

Item 3:

Silhouette description: Fun mini dress with front ruffle accents can be worn alone or great for layering. Fabrication: Designer Satin 100% Polyester

https://www.fabric.com

Colors: http://www.patronesypatrones.com

http://www.colourlovers.com Relationship to the Line: Dress Item 4: Silhouette description: A dual toned evening gown. Fabrication: Two Tone Chiffon 100% Polyester Swatch:

https://www.fabric.com http://www.patronesypatrones.com Colors:

http://www.colourlovers.com Relationship to the Line: Evening gown. Elegant.

Item 5:

Silhouette description: An open eye back opening to a modern A line dress. Fabrication: Stretch Jersey Knit 96% Polyester / 4% Lycra Swatch:

https://www.fabric.com Colors: http://www.patronesypatrones.com

http://www.colourlovers.com Relationship to the Line: Dressy/ Casual/ dress

Item 6:

Silhouette description: A light fun petticoat for pop spring showers. Fabrication: Shell: Designer Satin 100% Polyester Lining: Ambiance Bemberg Lining Fabric 100% Cupro Rayon Anti-Static Luxuriously silky and soft Swatch:

http://www.patronesypatrones.com

https://www.fabric.com

Colors:

http://www.colourlovers.com Relationship to the Line: Outerwear

Item 7:

Silhouette description: The natural waist pants. A modern muse of the famous 1970s fad disco pants. Fabrication: Stretch Pacific Denim 65% Cotton/ 32% Polyester/ 3% Lycra Swatch:

http://www.patronesypatrones.com https://www.fabric.com Colors:

http://www.colourlovers.com Relationship to the Line: Pants/Bottoms Silhouette description: A free flowing tunic for layering. Fabrication: Stretch Jersey Knit 96% Polyester / 4% Lycra Swatch:

Item 8:

https://www.fabric.com Colors: http://www.patronesypatrones.com

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http://www.colourlovers.com

Relationship to the Line: Top/Dress/Tunic

Item 9:

Silhouette description: Sleeveless deep plunge V neck line with bottom hem accented modern tie. Fabrication: Designer Satin 100% Polyester Swatch:

http://www.patronesypatrones.com

https://www.fabric.com Colors:

http://www.colourlovers.com Relationship to the Line: Top/ Dressy/ Casual/Layers

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Item 10:

Silhouette description: Halter Dress with layers and pleated front ruffles.

Fabrication: Stretch Knit Ombre 92% polyester / 8% lycra Swatch:

https://www.fabric.com Colors: http://www.patronesypatrones.com

http://www.colourlovers.com Relationship to the Line: Casual/Dressy Dress

Modern Muse
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Two products to drop

Item 3:

Silhouette description: Fun mini dress with front ruffle accents can be worn alone or great for layering. Fabrication: Designer Satin 100% Polyester

Reason This style is not concurrent to the fashion aesthetic of the Modern Muse collection. The silhouette is juvenile. The form is designed for a night club event. The seams are unparalleled to the target demographic for this fashion line. The bubble and off set cut out shoulders are defined for a certain vision that is not enabled within the Modern Muse market.

https://www.fabric.com

Colors: http://www.patronesypatrones.com

http://www.colourlovers.com Relationship to the Line: Dress

Item 2:

Silhouette description: A fun sleeveless light collard spring shirt with a bottom fashion twist. Fabrication: Dupioni Silk Fabric Iridescent 100 % Silk Swatch:

Reason This simple A line silhouette has a modern style. However, the style is unjustified in the fit of the garment. The material used is Stretch Jersey Knit. This will not project well with the perception of Modern Muse. The color palettes are not resourceful in the definition of the neutral color schemes that create a defined aesthetic that Modern Muse condones.

https://www.fabric.com Colors: http://www.patronesypatrones.com

13 http://www.colourlovers.com

Relationship to the Line: Dressy top casual wear

Best selling items

Reasoning

Calculate the Gross Margin for each item using the following formula: Number of units x Original Retail Price Number of units x Wholesale Price= Gross Margin

Determine the wholesale and original retail price for the big sellers. Explain why specific items have the higher pricing

This versatile wrap skirt is a bestselling item because it has a trendy silhouette that can be work for professional and social occasions. It has shaped seams, and princess seams. The seams add contour and shape this trendy skirt.

Pricing: Wholesale Price $75.00 = Original Retail Price = $105.00 Units Original Retail Price =50,000 units = $105.00= $5,250,000

Pricing: Wholesale Price $75.00 = Original Retail Price $105.00 This item has been priced higher because the costs of fabric and the production manufacturing costs.

Units Wholesale Price = 50,000 units $75.00 = $3,750,000 Gross Margin = $5,250,000 $ 3, 750,000 = $1,500,000 This free flowing spring V top has bow knot accent on the seam line. This intricate detail is a new trend in the Spring line up. Pricing: Wholesale Price $25.00 = Original Retail Price $55.00 Units Original Retail Price = 50,000 units $55.00 = $2,750,000 Units Wholesale Price = 50,000 units $25.00 = $1,250,000 Gross Margin = $2,750,000 - $1, 250,000= $1,500,000 The hybrid poncho jacket is an essential in any Spring wardrobe. Its fun and fashionable functionality. Pricing: Wholesale Price $70.00 = Original Retail Price $100.00 Units Original Retail Price = 100,000 units $100.00= $10,000,000 Units Wholesale Price = 100,000 units $70.00 = 14

This item has been priced equal to the skirt above because its a part of the same fashion line and compliments with the Spring fashion trend.

This item has been priced higher because the garment is outerwear. The cost per wear will be higher for this garment.

$7,000,000 Gross Margin = $ 10,000,000 7,000,000 = $3,000,000

EMBARGOED ITEM A fun flirty staple in any womens Spring wardrobe. A halter top with fringe accents to start a fashion forward day. Silhouette description: An open eye back opening to a modern A line dress. Fabrication: Stretch Jersey Knit 96% Polyester / 4% Lycra Swatch:

Pricing: Wholesale Price $ 30.00= Original Retail Price $60.00 Units Original Retail Price = 50,000 units $60.00 = $3,000,000 Units Wholesale Price = 50,000 units $30.00 = $1,500,000 Gross Margin = $ 1,500,000

This item has been priced higher because its a style that is in trend on the spring market.

https://www.fabric.com Colors:

http://www.colourlovers.com Orange Beige Taupe Green Navy Relationship to the Line: Dressy/ Casual/ dress

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Safe Selling Items

Reasoning

Calculate the Gross Margin for each item using the following formula: Number of units x Original Retail Price Number of units x Wholesale Price= Gross Margin

Determine the wholesale and original retail price for the safe sellers. Explain why specific items have the higher pricing.

This versatile item is a safe seller because its not a trend but a standard staple spring dress.

Pricing: Wholesale Price $20.00 = Original Retail Price $20.00 Units Original Retail Price = 8,000 units $20.00 = $160,000 Units Wholesale Price = 10,000 units $20.00 = $ 200,000
(Keep the same only effects retail markdown)

This item is safe because of the fabric being used. Its not too fancy and its not a bad fabric. Its fashionable and trendy.

Gross Margin = $200,000 $160,000 = $40,000 This is a fashion pants. It can be worn with business casual or simply to make a fashion statement. Pricing: Wholesale Price $25.00 = Original Retail Price $45.00 Units Original Retail Price = 8,000 units $40.00 = $320,000 Units Wholesale Price = 10,000 units $25.00 = $250,000
(Keep the same only effects retail markdown)

The natural waists are great for career woman and those who desire to make a fashion statement. Its ideal to wear this and fashion it with a business casual blouse.

Gross Margin = $ 320,000$250,000 = $70,000

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This evening dress is a safe seller because of seasonal trends.

Pricing: Wholesale Price $75.00 Original Retail Price $105.00 Units Original Retail Price = 1,000 units $105.00= $ Units Wholesale Price = 1,000 units $75.00 = Gross Margin = $ 130,000 $90,000=$40,000

This beautiful evening gown is produced in minimum amount because of the higher price. Evening gowns are mostly seasonal.

Test Item

Reasoning

Calculate the Gross Margin using the following formula: Number of units x Original Retail Price Number of units x Wholesale Price= Gross Margin

This is a test item because of the style. The trend of the back out is not seen often in Spring dresses. This trend is mostly in Evening gowns.

Pricing: Wholesale Price $50.00 Original Retail Price $70.00 Units Original Retail Price = 1,000 units $70.00= $70,000 Units Wholesale Price = 1,000 units $ 50.00 = $ 50,000 NEW ORDER 3,000 units x $100.00 wholesale price (50% more) = $300,000

Silhouette description: An open eye back opening to a modern A line dress. Fabrication: Stretch Jersey Knit 96% Polyester / 4% Lycra Swatch:

New Gross Margin = $230,000 Original Gross Margin = $ 20,000

https://www.fabric.com

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Colors:

http://www.colourlovers.com Colors Orange Beige Taupe Green Navy Blue Sizes S, M, L SKU NUMBERS

SPRCOBKDRSCRL35 SPRCOBKDRSBEIG36 SPRCOBKDRSTUP37 SPRCOBKDRSGREY38 SPRCOBKDRSBLU39

Relationship to the Line: Dressy/ Casual/ dress

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SKU Plan Biggest Sellers Spring Skirt

SKU# SSTN1 SSCRM2 SSBLU3 SSTUAPE4 SSRSTY5 VNTOPPIK6 VNTOPCRL7 VNTOPBEIG8 VNTOPTAN9 VNTOPBRWN10 FSHPONPIK11 FSHPONCRL12 FSHPONBEIG13 FSHPONTAN14 FSHPONBRWN15 HALSPRDRSMPOS15 HALSSPRDRMPO16 HALSSPRDRMPO17 HALSSPRDRMPO18 HALSSPRDRMPO19

Fabric Code (RA) Rayon (LYC)Lycra

Color Name TAN CREAM BLUE TUAPE RUSTY PINK CORAL BEIEGE TAN BROWN PINK CORAL BEIGE TAN BROWN MULTIPLE PINK OMBRES

# Units 50,000

Sizes SMALL MEDIUM LARGE MISSES SIZES SMALL MEDIUM LARGE MISSES SIZES SMALL MEDIUM LARGE MISSES SIZES SMALL MEDIUM LARGE MISSES SIZES

Wholesale Price $75.00

Retail Price

Gross Margin $1,500,000

$105.00

V Neck accented top

(SA) SATIN

50,000

$25.00

$55.00

$1,500,000

Fashion Poncho

(SA) SATIN PLYS Polyester PLYS Polyester LY Lyrca

100,000

$70.00

$100.00

$3,000,000

Halter Spring Dress EMBARGOED

50,000

$30.00

$60.00

$1,500,000

"Safe Selling" Items Bubble Spring Tunic MARKDOWN DUE TO SIZING ISSUE

BSPRTUNNBLU20 BSPRTUNLTEBLU21 BSPRTUNTUPE22 BSPRTUNRUS23 BSPRTUNRED24

(PO) POLY (LY) LYCRA

70s Disco Fever Pants MARKDOWN DUE TO SIZING ISSUE

70SDFPSPRCRM25 70SDFPSPRBE26 70SDFPSPRMST27 70SDFPSPRWTE28 70SDFPSPRBLK29 MIBEGSPRCRM30 MIBEGSPRPINK31 MIBEGSPRRSTE32 MIBEGSPRLIL33 MIBEGSPRPRLBLU3 4

(CO) Cotton (PO) Polyester (LY) Lycra

NAVY BLUE LIGHT BLUE TUAPE RUSTY RED CREAM BEIGE MIST WHITE BLACK

10,000 (OLD) -8,000

SMALL MEDIUM LARGE MISSES SIZES

$20.00 $20.00
(Keep the same only effects retail markdown)

$40.00 $20.00

-$40,000

10,000 (OLD) -8,000

SMALL MEDIUM LARGE MISSES SIZES

$25.00 $25.00
(Keep the same only effects retail markdown)

$45.00 $40.00

-$70,000

Mi Bella Evening Gown

(TTC) Two Toned Chiffon

CREAM PINK ROSSETTE LILAC PEARL BLUE

1,000

Misses Dress Size 2,4,6,8,10, 12

$90.00

$130.00

$40,000

(PO) Polyester "Test" Items Spring Cut Out SPRCOBKDRSCRL35 (PO) Coral 19 1,000 SMALL $50.00 $70.00 $20,000

Back Dress SPRCOBKDRSBEIG3 6 SPRCOBKDRSTUP37 SPRCOBKDRSGREY 38 SPRCOBKDRSBLU39 Totals* ORIGNAL: ADJUSTED

Polyester

Beige Taupe Grey Blue

MEDIUM LARGE MISSES SIZES

172,100 170,000

$385

$605 -$545

5,260,000 5,150,000 -110,000

Week 5 Assignment 2 Reasoning for safe selling item markdowns PART 1: Two of your safe selling items are not selling well due to a sizing issue. Select two safe selling items and indicate the Wholesale and retail pricing based upon the pricing options provided in Week 3. Safe selling item 1
Bubble Spring Tunic MARKDOWN

Safe selling item 2

70s Disco Fever Pants MARKDOWN

Pricing: Wholesale Price $20.00 = Original Retail Price $20.00 Units Original Retail Price = 8,000 units $20.00 = $160,000 Units Wholesale Price = 10,000 units $20.00 = $ 200,000
(Keep the same only effects retail markdown)

Pricing: Wholesale Price $25.00 = Original Retail Price $45.00 Units Original Retail Price = 8,000 units $40.00 = $320,000 Units Wholesale Price = 10,000 units $25.00 = $250,000
(Keep the same only effects retail markdown)

Gross Margin = $200,000 - $160,000 = $40,000

Strategy 1: A strategy I can help move this product is to change the sizing for this product. The current sizes are

Gross Margin = $ 320,000- $250,000 = $70,000

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Small, Medium, and Large. The sizing would make a vast difference because taking out an unnecessary size that will not sell well would help cut back on pricing. Im choosing to eliminate the large size. This is because this style in large will not flatter the silhouette well and will not move faster in the store. Strategy 2: Another option would be to change the colors on the sizing options. There are specific colors that sell better in smaller sizes. The current colors are: NAVY BLUE LIGHT BLUE TUAPE RUSTY RED Eliminate the Red, Navy Blue, and Rusty. These colors are not trendy in bigger sizes. Therefore eliminating them from the order and selling them off to other companies will help to get the product off my hands. There are also off season colors and silhouettes that do not sell well in specific colors and are sent off to discount sellers such as TJ Maxx. Strategy 3: Since this is not being sold well, there can be a return to vendor shipment. For sizing purposes, the selected size; Large can be shipped back to the vendor and they can either alter the size or send it back to sell with a size smaller such as medium. Since Small and Medium are selling in that style much better according to the POS statistics from the SKUs. The vendor has a large capability to charge the retailer or they can resell to another buyer. The vendor wants to still sell in this store I would suggest expedited manufacturing and logistics that will enable this to come back in the correct time frame for it to sell well. For the next season I would suggest doing more research on the sizes and forecasting if this silhouette will be ideal in the sizes that are being implemented in the order.

Strategy 1: The sizing mishap has happened and its not selling well. The action to take is to pull the remainder of the merchandise on the floor. If they are planned to send more, its essential to notify them of the stores plans. The store has a series of monthly sale events that are implemented exclusively to offer 20% off merchandise that has already been forecasted as nontrending in the middle of the season. As this occurs on the retail side, the manufacturing company allows the reduction of the retail price. The whole sale figures are not impacted by this because the purchase has already been made. Its the retailers, call on how to liquidate merchandise that will not sell due to sizing errors or items that are not first in, first out in the retail environment. A 3 day markdown of 20% during this monthly event will push an average of 50 pants. This will help the bottom line, but will not help to get rid of it altogether. As the season, nears the end there will be a retail event called End of Season sale. This is to liquidate all the merchandise that has not already been sold through. This is an important event in the retail environment because they must fulfill their price that they paid for the merchandise. Also the orders are already in the next season. The retailers must make room. Strategy 2: Send the sizes back and do a return to vendor. The vendor will credit the buyer for the remainder of the order or the next purchase. This depends on the contract that is being drawn up for the purposes of the merchandise. The vendor will dispose of the remainder merchandise at their own discretion. Strategy 3: Have a buy one get one half sale. If people cant find a size they will fit, then they will find a size that someone else can fit. This is important because the retailer will be pushing the cost through the get one half off sales. Some people are fazed by the get one half off; they really dont care about what size the pants are. They will purchase it and resell it or gift it at their discretion. This is especially true in name brand labels.

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PART 2: TEST ITEM

Test Item

Steps to replenish stock for reorder. The concept of QR was developed as a business strategy for the domestic textile, apparel, and retail sectors to reduce inventories, shorten cycle times, and respond rapidly to changing consumer demands. In essence, one of the primary objectives of QR is risk reduction. Purchasing the wrong styles and quantities of raw materials and producing SKUs that do not sell and generate large markdown losses create the greatest opportunity for cost reduction and profit improvement for apparel companies. The QR strategy involves using developing technologies in data processing and communications, evolving software applications, and effective collaboration among business partners in the integrated textile complex supply chain. QR is in a constant state of evolution and development, and, therefore, companies must be committed to the process and be ready to make the changes necessary to reap the benefits of increased sales and greater profits. The elements required for effective QR can be summarized by the three Cs: http://www.colourlovers.com

Silhouette description: An open eye back opening to a modern A line dress. Fabrication: Stretch Jersey Knit 96% Polyester / 4% Lycra Swatch:

https://www.fabric.com Colors:

Relationship to the Line: Dressy/ Casual/ dress

Control Communication Collaboration

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(Rosenau & Wilson pg. 327) The information stated above implements that the QR system is important as a communication tool. In the retail world there unexpected happens every 1.2 seconds. In order to keep customers happy and coming back to a well thriving environment with up to date trends. Its important to control the stock with a SKU number. This SKU number indicates how many have been sold and how many is forecasted to sell in the future for a selected weekend, perhaps. This tool is essential because it will communicate data to the outlets necessary to replenish the merchandise you are out of. In this case it is my test item. The evolution of technology and fast paced logistics has helped computers become the advanced platform that retail systems rely on daily. This high speed performance and quality of processing a reorder is essential in order to get a test item in time to sell more. SKU NUMBERS TO SELL SKU NUMBERS SPRCOBKDRSCRL35

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SPRCOBKDRSBEIG36 SPRCOBKDRSTUP37 SPRCOBKDRSGREY38 SPRCOBKDRSBLU39 Colors Orange Beige Taupe Green Navy Blue Sizes S, M, L Units to produce = 300 because its close to the end of season with only 3 weeks left to sell at full price until it needs to marked down This item will be produced domestically. Therefore, a charge of 50% will be added. Pricing: Wholesale Price $50.00 Original Retail Price $70.00 Sale retail price $40.00 Units Original Retail Price = 300 units $40.00= $12,000 Units Wholesale Price = 300 units $ 50.00 = $ 15,000 + 50% = $25,000 New Gross Margin = $ 25, 000 Original Gross Margin = $ 20,000

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Old Merchandising Calendar for Test Item

New Merchandising Calendar for Test Item Year Months Weeks/Days Planned Activities Date the order needs to be placed by the vendor to get the product on the stores floor Sampling Stages from new vendor 1 week for merchandise to travel from Domestic outsourcing to DC Line Launch items will be on stores floor (1 week for merchandise to get to DC) 2014 2014 February March April 3 10 17 24 3 10 17 24 31 7 14

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Overall Product Summary Cycle Brief Overview of the main points Development Stage Produce development team conducts market/trend research Initial specifications are obtained from the vendor/factory Specification packages are finalized Product Stage Product development team confirms production dates with vendor/factory Product development team obtains final sample approval from the Merchant team Shipment is released by the factory Logistics Stage Freight is transported to the port of exit Customs clearance

Freight is shipped to stores where it is sold to the customer

(Art Institute Product Development Life Cycle (2 of 2) Notes Week 1, pg 1,2,3)

Beneficial Technology Advancements The trends on fashion are changing every single second. The article titled Fashion Focuses on Digital Tech at Decoded Forum Milan by Sofia Celesta makes a statement when focusing on this trend of cell phones and social media. The media outlets have become essential for shoppers that have which retailer they will spend they hard money with. Leaders here said there is no doubt that there are future synergies between the fashion and technology industries. It was no coincidence that Apple Inc. this week poached Burberrys ceo Angela Ahrendts to become its new senior vice president of retail and online stores, they added. (Celesta) In relevance, there will always be a now and forever evolving synsery that will unite fashion and technology. The two elements go hand in hand in order to accomplish the need of the product development cycle. Fashion is unique and moves internationally at lightning speed levels. In relevance, Celesta states Sozzani noted that in terms of fashion publishing, Web sites, blogs and social media platforms like Twitter and Instagram have made the industry more democratic or much more open to everybody on a global level. The opinion of fashion bloggers, and social media gurus have really caught the attention of shoppers. They will research the internet and read the hottest blog on the internet on their smart phones just to keep track of what is already trending in London. What will be in season next year in Milan? As a millennial, I feel Im a part of this fast evolution that technology has provided us. I did grow up reading fashion magazines and that was my media outlet to learning about fashion. As the world evolves with multimedia digital platforms and innovative technology the product of the retail world will be marketed differently. The way
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the product development cycle works, may change a little, but only to improve the system and make things faster for everybody working together on the same project. Media retail consumers will thrive on purchasing in their smart phones. I feel there will be a decline in the need for a retail sales associate over time. As we move forth into the unknown of the retail product development process, one element that will remain untouched is the first element that comes to creating products; which are humans. Humans will always be the focus point on the life touch to the shifting technology and products. As the advancement of technology evolves, humans will always sustain that compelling force of multi-tasking product development cycles.

Works Cited Colour Lovers. N.p., n.d. Web. 22 Oct. 2013. <http://www.colourlovers.com>.

Deviant Art. N.p., n.d. Web. 22 Oct. 2013. <http://www.deviantart.com>.

Europe Fashion Web. N.p., n.d. Web. 22 Oct. 2013. <http://www.patronesypatrones.com>.

Fabric.com. N.p., n.d. Web. 28 Oct. 2013. <https://www.fabric.com/ apparel-fashion-fabric.aspx?Source=Header>.

Fashion Incubator. N.p., n.d. Web. 29 Oct. 2013. <http://www.fashion-incubator.com/archive/ apparel-price-point-categories/>.

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Investopedia. N.p., n.d. Web. 22 Oct. 2013. <http://www.investopedia.com/ terms/c/competitive-pricing.asp>.

Love Culture. N.p., n.d. Web. 22 Oct. 2013. <http://www.loveculture.com/ size-guide.html>.

Rosenau, Jeremy A., and David L. Wilson. Apparel Merchandising: The Line Starts Here. 2nd ed. The Art Institutes, 2006. Digital file.

The Art Institutes. "Product Development." The Art Institutes. Oct. 2013. Reading.

Alicia Pagtakhan , Professional Experience in Retail Stores , Victoria Secret, JCPennys, Macys, Poppypia

Jeremy A. Rosenau & David L. Wilson. Apparel Merchandising: The Line Starts Here, 2nd Edition., 2006. The Art Institutes. Web. 24 November 2013 <http://digitalbookshelf.aionline.edu/books/978-1-60901-206-9/S3.6/7>.

WWD. N.p., n.d. Web. 23 Nov. 2013. <http://www.wwd.com.ai.libproxy.edmc.edu/ business-news/technology/ digital-tech-the-focus-at-decoded-forum-milan-7232499?module=business-news-techno logy-hero>.

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