Jennifer McNeil

253 Meyran Avenue Apt. #4 215-500-3522 Pittsburgh, PA 15213 jenmcneil1123@gmail.com

Education
University of Pittsburgh, College of Business Administration Bachelor of Science in Business Administration Major: Marketing University of Pittsburgh, School of Arts and Sciences Bachelor of Science Major: Psychology Minor: Economics Pittsburgh, PA April 2014 GPA: 3.19 Pittsburgh, PA April 2014 GPA: 3.19

Experience

Katz Graduate School of Business Institute for Entrepreneurial Excellence Pittsburgh, PA Student Consultant 1/13-Present Provided marketing consulting services to small business owners and future entrepreneurs in the Pittsburgh area Developed marketing plans and strategic action plans to help improve clients message and enhance their public image Conducted market research and completed reviews of business plans to help clients create clearer, more attainable goals to making their business succeed or grow Help to identify opportunities for improvement and areas for growth for clients of various industries International Market Research Intern 9/12-12/12 Researched and wrote 6 unique international marketing plans for 2 businesses for Australia, New Zealand, Canada, Brazil, Germany, and the United Kingdom Assisted in grant writing for a $5,000 grant for client to attend trade shows Initiated business for a client with Whole Foods in England Lippincott Williams & Wilkins division of Wolters Kluwer Health Philadelphia, PA Marketing Intern 5/13-8/13 Wrote marketing plans for various medical specialties and organizations such as, Oncology and the American College of Sports Medicine Compiled information and conducted research to create a list of journals for over 20 medical specialties Edited and wrote basic HTML code on WordPress to update landing pages for titles in various medical specialties Corresponded with hundreds of medical journals' editorial offices in order to update database for book reviews Developed and implemented a social media marketing campaign for the Washington Manual of Medical Therapeutics The Fashion Foot Plymouth Meeting, PA Marketing Intern 3/12-8/12 Wrote 4 articles weekly on topics related to fashion in a timely manner and contributed to the marketing via Twitter by increasing followers and reading and responding to relevant Tweets Responsible for marketing each week on different social media websites such as WordPress, Tumblr, etc. in order to encourage people to read our blogs on specific scheduled topics Drug Information Association Horsham, PA Marketing Intern 5/11-8/11 Scheduled all social media updates on Drug Information Associations Twitter, Facebook, and LinkedIn accounts Created executive level PowerPoint presentations on topics such as global brand development and email marketing for the Worldwide Director of Marketing Services and Communications Organized RSVP list for DIA annual meeting in Chicago, IL Analyzed and created graphical displays of marketing research findings collected from telemarketing calls Created, distributed, and analyzed results of Zoomerang surveys designed to capture feedback from the annual meeting attendees