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How do we define a target audience? Age Nationality Genre Class Gender Like/dislikes
A combination of two or more of these creates an audience demographic. Getting audience research Interviews videos Questionnaires hard copy = online (survey monkey) Focus Group a discussion with a number of audience members. Quantative research Facts, Figures, Stats Qualitative Research Opinion, Detail
Questions: Q1) Out of the following genres what would you say is your favourite? a) Comedy b) Horror c) Action/adventure d) Romance e) Thriller
Q3)