TOPIC: “REQUIREMENT OF LUBRICANTS

IN SPONGE IRON STEEL AND

ANCIALLARY INDUSTRIES.

PRESENTED BY:
PRATICK RANJAN GAYEN
08DM070
 INTRODUCTION.
 BPCL – ONE OF INDIA’S LARGEST “PSU” COMPANY OF INDIA.
 RANKED 287 AMONGST FORTUNE 500 COMPANY FOR YEAR 2008.
 SPECIALIZES IN REFINIG,PROCESSING AND DISTRIBUTING
PETROLEUM PRODUCTS.
 TOTAL NUMBER OF EMPLOYEES – ABOUT 13, 968 PEOPLE.

HISTORY.

 BEGAN WITH THE FORMATION OF STANDARD OIL TRUST IN THE

1860s.
 MERGED WITH RIVAL ROYAL DUTCH,SHELL & ROTHSCHILDS TO
FORM ASIATIC PETROLEUM
 THE NAME CHANGED TO BHARAT PETROLEUM IN1977.
 PRODUCTS & SERVICES

Products: Services:
 Petrol
Convenience stores
ATMs
 Diesel
Car washes
 LPG Free air and water
 Gasoline Lubricant top-ups
 Kerosene Energy audits
 Lubricants
E-banking services
Consultancy and
 Aviation fuel
technical services
 Fuels and solvents Online ordering
 OBJECTIVE OF THE STUDY.

FOR INDUSTRIES.
 REQUIREMENT ON LUBRICANTS IN SPONGE IRON, STEEL AND ANCIALLARY
INDUSTRIES.
 CONSUMPTION OF LUBRICANTS ACCORDING TO THEIR VISCOSITY GRADES.
 CONSUMPTION OF LUBRICANTS IN INDUSTRIES BASED ON PREFERENCES,
PRIORITY AND INDIVIDUALITY.

FOR REATIL(BAZAAR) MARKET.

 BRANDS WHICH ARE BEING SOLD IN THE MARKET OF THE ABOVE MENTIONED
DISTRICTS.
 CATEGORY OF LUBRICANT IS HAVING WHICH IS HAVING MAXIMUM SALES.
 AWARENESS OF “MAK”LUBRICANT AMONG RETAILERS AND CONSUMERS.
 PARAMETERS ON WHICH THE RETAILRES DECIDE FOR KEEPING A PARTICULAR
BRAND OF LUBRICANT FOR SELLING.
 MAXIMUM SELLING PACK SIZES SOLD IN BO TH THE DISTRICTS.
 RESEARCH METHODOLOGY
 METHODOLOGY- QUALITATIVE in nature
 RESEARCH APPROACH- DESCRIPTIVE for industries and
EXPLORATORY for retailers.
 DATA SOURCE- PRIMARY data source.
 SAMPLING PLAN- Responses from Industries and retailers were
collected as samples from ANGUL and DHENKANAL districts of
ORISSA.PROBABLISTIC CLUSTERED SAMPLING was done
for the survey.
 RESEARCH INSTRUMENT- Separate questionnaire were being
prepared for both industries and retailers where each consisted of OPEN &
CLOSE ENDED,CHECLIST FORMS and STRAIGHT-FORWARD TYPE
QUESTIONS.
 DATA ANALYSIS- INDUSTRIES.

 PARAMETERS ON WHICH INDUSTRIES DECIDE TO BUY

LUBRICANTS FOR BOTH ANGUL AND DHENKANAL DISTRICT.
 PARAMETERS DISTRICT WISE.

FOR INDUSTRIES IN FOR INDUSTRIES IN

ANGUL. DHENKANAL.
 SOURCING OF LUBRICANTS.

DISTRIBUTORS are still the major supplier of lubricants to

industries in both the districts.
SOURCING OF LUBRICANTS DISTRICT WISE.

ANGUL . DHENKANAL
 PERFORMANCE LEVEL MONITORING
OF LUBES IN INDUSTRIES.
Majority of the industries in both the districts never measures any
sort performance level of lubricants that are being consumed.
But the scenario is different on individual district wise.
PERFORMANCE LEVEL ANALYSIS ON
INDIVIDUAL DISTRICT.

ANGUL DHENKANAL.
 DATA ANALYSIS-RETAIL MARKET.

HIGHEST SELLING BRANDS IN BOTH THE

DISTRICTS.
HIGHEST SELLING BRANDS DISTRICT WISE.

IN ANGUL. IN DHENKANAL.
MAXIMUM SELLING PRODUCT TYPE.
MAXIMUM SELLING PRODUCT TYPE
DISTRICTWISE.

FOR ANGUL FOR DHENKANAL

MAXIMUM SELLING PACK SIZES FOR
BOTH THE DISTRICTS.
MAXIMUM SELLING PACK SIZES DISTRICT
.
WISE

ANGUL DISTRICT. DHENKANAL DISTRICT.

PARAMETERS FOR SELECTING A BRAND FOR
SELLING IN BOTH THE DISTRICTS.
PARAMETRS DISTRICTWISE.

ANGUL DHENKANAL.
“MAK” AWARENESS.
DISTRIC WISE AWARENESS OF
“MAK”LUBRICANT.

ANGUL DHENKANAL
 FINDINGS.
 PRICE REMAINS THE MAIN PARAMETER FOR BUYING LUBRICANTS IN INDUSTRIES.
 PROCUREMENT OF LUBRICANTS IS MAINLY DONE THROUGH DISTRIBUTORS.
 PERFORMANCE LEVEL ARE NOT BEING MONITORED IN MOST OF THE INDUSTRIES,BUT
THE SCENARIO IS DIFFERENT FOR INDIVIDUAL DISTRICTS.
RETAIL MARKET.

 CASTROL STILL REMAINS THE MARKET LEADERSWITH SERVO COMING SECOND.

 2-WH LUBES PRODUCT ARE MAXIMUM SELLING IN BOTH THE DISTRICTS
 DEMAND IS THE MAIN PARAMETER FOR SELECTING A BRAND FOR SELLING BY THE
RETAILERS.
THANK YOU