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TEXT IN MULTIMEDIA
Jamalludin Harun Department of Educational Sciences, Mathematics & Creative Multimedia Faculty of Education, UTM
CONTENT OUTLINE
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Basic Typography Typeface Categories Working with Text Guidelines for Use of Text in Multimedia
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INTRODUCTION
Words and symbols in any form, spoken or written, are the most common system of communication. They deliver the most widely understood meaning to the greatest number of people accurately and in detail.
INTRODUCTION
With multimedia technology, text can be combined with other media in a powerful and meaningful way to present information and express moods. Because of this, they are vital elements of multimedia menus, navigation systems, and of course.CONTENT.
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INTRODUCTION
Multimedia products depends on text for many things: to explain how the application work to guide the user in navigating through the application deliver the information for which the application was designed
INTRODUCTION
Advantages Is relatively inexpensive to produce Present abstract ideas effectively Clarifies other media Provides confidentiality Is easily changed or updated Disadvantages Is less memorable than other visual media Requires more attention from the user than other media Can be cumbersome
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BASIC TYPOGRAPHY
Department of Educational Sciences, Mathematics & Creative Multimedia Faculty of Education, UTM
BASIC TYPOGRAPHY
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BASIC TYPOGRAPHY
Typeface A typeface is a family of graphic characters (alphabet, numbers & special character) that usually includes many type sizes and styles.
BASIC TYPOGRAPHY
Font A font is a collection of characters of a single size and style belonging to a particular typeface family.
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BASIC TYPOGRAPHY
Typical font styles are boldface and italic. Other style attributes, such as underlining, outlining, and strikeout of characters, may be added by your computer software.
BASIC TYPOGRAPHY
Arial, Courier, and Times New Roman: Typefaces Arial12-point italic: Font People tend to use font a bit loosely when they really mean typeface.
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BASIC TYPOGRAPHY
TYPEFACE CATEGORIES
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TYPEFACE CATEGORIES
Typeface can be characterized as serif, sans serif, and decorative.
between
serif,
sans
serif
&
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SANS SERIF
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Use Sans Serif (Examples: Century Gothic, Arial, Tahoma). WHY ? Considered better because of the sharper contrast. Because much of our text in online presentation is often quite short, sans serif fonts are used quite extensively. Serif: tend to be more traditional appearing fonts Sans serif: tend to be more contemporary and modern appearing. 22
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TYPOGRAPHY
TYPOGRAPHY is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content. Typography is the communication of message using fonts and typefaces. Typography plays a dual role as both verbal and visual communication.
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TYPOGRAPHY
Both text and good typography can be very powerful communication devices and exciting design mediums for multimedia projects. Good typography is equally important on the screen as it is on the printed page. It should be easy to read and visually pleasing.
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TYPOGRAPHY
Good typography establishes a visual hierarchy for rendering prose on the page by providing visual punctuation and graphic accents that help readers understand relations between prose and pictures, headlines and subordinate blocks of text.
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This example of size of lettering shows the effect size has on readability
This example of size of lettering shows the effect size has on readability
This example of size of lettering shows the effect size has on readability
This example of size of lettering shows the effect size has on readability
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