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0 Vermont- Creating a New Ben and Jerrys Flavor, Day 11, Megan Litzinger, Grade 4 40 minutes Product and Distribution Market, Bandwagon, Data, Persuasion, Celebrity marketing The process of creating a new product and marketing for distribution 1.1 Integration of Learning Outcomes/Objectives Students will create a new Ben and Jerrys flavor by using different flavors (art materials). Students will illustrate a marketing plan by researching different marketing strategies Students will apply their marketing plan for distributing their product

1.2 Standards PA Civics, History, Economics, Geography and NCSS Themes I-X with subthemes 6.2.4.A: Explain how a product moves from production to consumption. NCSS.1.7.j ...guide learners in the application of knowledge of production, distribution, and consumption in the analysis of public issues such as the allocation of health care or the consumption of energy, and in devising economic plans for accomplishing socially desirable outcomes related to such issues 1.3 Anticipatory Set Yesterday we learned about Ben Franklin, an inventor. Today we will become inventors as we learn about product and distribution in Vermont. Ask students if they know where Ben and Jerrys is made. Have one student locate Vermont on a map. Next have a student locate Waterbury, Vermont. Ask students what their favorite type of Ben and Jerrys is. Today we are going to create, market and distribute a new flavor of ice cream that you all will be creating. Pass out a blank sheet of paper

1.4 Procedures Explain to students they can use any materials they would like, that can represent any ingredient. Have students create their new ice cream flavor with different art supplies. Once students have finished their new creations, ask students to write a quick description of their new flavor. Ask students to include a description of each ingredient and why they used each art material. Next have students view the marketing PowerPoint and take notes on the provided note page.

After each slide, ask students if they can think of their own example for each strategy. Have students create a marketing plan using the different strategies on the marketing page provided. On the marketing planning page, have students select a strategy, write a catch slogan, and sketch a marketing flyer. As students finish, have them create a flyer to distribute their new ice cream flavor. Walk around and observe students as they create their flyers.

1.5 Differentiation English Language Learners For ELLs, we will give them a partner who can help them with their marketing plan. For the PowerPoint we will provide pictures on their notes page so they can relate the definitions to the pictures. Hearing Impaired- Have student sit close to the board so they can see the PowerPoint and have a buddy if they need to ask questions. 1.6 Closure To close this activity, have the class do a gallery walk around and look at everyones creations. Once everyone has seen all new products come together as a group to discuss the flyers. Ask students which new flavor they would buy if it were in stores. Discuss if the marketing flyer persuaded them at all. Ask if any marketing strategy stood out to them. Finish up by collecting the marketing planning pages and flyers. Tomorrow we are moving on to New Hampshire where we will learn a little about ice fishing. 1.7 Formative/Summative Assessment of Students Formative: During the lesson, walk around and observe students as they create their new flavor, create their marketing plans, and create their flyer for distribution. Summative: After the lesson, collect the marketing planning and flyer for a grade. 1.8 Materials/Equipment A. Student Materials: Art supplies Blank paper Marketing Notes page Marketing Plan page Blank paper for Flyer

B. Teacher Materials: Marketing PowerPoint

Background content (marketing strategy examples) http://www.foothilltech.org/rgeib/english/media_literacy/advertising_tech niques.htm

C. Chart Source MI or SI Why Credible? .org Teacher Access Very easy Student Access Very easy

http://ww MI w.foothillte ch.org/rgei b/english/ media_liter acy/adverti sing_techni ques.htm http://ww MI w.readwrit ethink.org/f iles/resour ces/lesson_ images/less on1166/Pe rsuasiveTec hniques.pdf

.org

Very easy

May be confusing language for students to understand

D. Teacher Content Notes Sheet (attached) 1.9 Technology Computer and projector for the PowerPoint presentation. 2.1 Reflection on Planning Planning this lesson was a lot of fun. Creating a fun way for students to learn a little more about Vermont, while learning about product and distribution. When I was assigned Vermont, at first I had no clue as to what I wanted to teach about. Once my group had mentioned Ben and Jerrys I knew exactly what I wanted to do. I new creating a new flavor would be fun for students. To add more of a social studies aspect I thought creating a marketing plan would be great. I think actually teaching this lesson would be a lot of fun. I think students would really enjoy this lesson.

Lesson Plan Elements (see WCU lesson plan rubric on D2L for specifics) Lesson Plan Details Integration of Learning Outcomes/Objectives Standards PA Civics, History, Economics, Geography & Anticipatory Set Procedures Differentiation Closure Formative/Summative Assessment of Students (P-12) Materials/Equipment , Citation of Sources Evaluation of Sources (Information Literacy) Lesson Plan Teacher Content Notes Technology Reflection on Planning Total

Point Value Total /30 /1 /2 /2 /1 /5 /1 /1 /3 /2 /5 /7 * *

Teacher Content Notes Waterbury, Vermont, located North West of the state capital, Montpelier. Bandwagon effect- an advertising strategy that tells the audience everyone else is doing it so you should too o Doing what everyone else does Celebrity Marketing- Using a celebrity to sell a product Facts or Data- using proven facts or data to sell your product Discuss slogans

Marketing Notes Types of Marketing 1. Bandwagon a. Definition:_______________________________________________________________________

b. Example:_______________________________________________________________________

c. Draw an example:

2. Celebrity Marketing a. Definition:_______________________________________________________________________

b. Example:_______________________________________________________________________

c. Draw an example:

3. Using Facts or Data a. Definition:_______________________________________________________________________

b. Example:_______________________________________________________________________

c. Draw an example:

Market Planning Circle the Marketing plan you chose:

Bandwagon

Celebrity

Facts or Data

Write a slogan or catch phrase:

_________________________________________________________________________________________________

Sketch a marketing flyer: