2013-14 NCAA CHAMPIONSHIPS HOST MARKETING AND PROMOTION PLAN

Host Inform t!on" Date: Name: February 1, 2014 Daron Montgomery Title: Director of Athletics

Host nstitution!"ntity: ")mail:

#ni$ersity of %isconsin & 'te$ens (oint (hone : *1+),4-)44.4

daron.montgomery@uwsp.edu

Mar/eting Team Members 0names, titles, contact information an1 role of all /ey contributors to your mar/eting efforts, inclu1ing internal an1 e2ternal34 N m# Daron Montgomery T!t$# Director of Athletics Ro$# Tournament Director Cont %t Inform t!on *1+),4-)44.4
1aron4montgomery5u6s74e1 u

'hirley "gner

'enior %oman A1ministrator Assistant Athletic Director for Me1ia 9elations "2ecuti$e Assistant

Asst Tournament Dir4

*1+),4-),,.* segner5u6s74e1u

Mitch 8a7elle

Asst Tournament Dir4

*1+),4-)2:40 mca7elle5u6s74e1u

;elly 9omano

"2ecuti$e Assistant

*1+),4-)44.4
/elly4romano5u6s74e1 u

C& m'!ons&!' Inform t!on4 Di$ision: =en1er: Men>s < %omen>s National 8ollegiate < Mi2e1 '7ort ?as/etball

8ham7ionshi7 Date0s3: @enue Name:

March 21)22, 2014 Auan1t Fiel1house "$ent 8a7acity:

2,400 +/-

T!%(#t S $#s Inform t!on" Date tic/ets on sale: Banuary :, 2014 Total tic/ets sol1 to 1ate: 220 All 'ession 9eser$e1

List all ticket package options adult, youth, student, senior, group, amily, etc. - and pricing including all-session, and single session.

A1ult: Douth: 'tu1ent: 'enior: =rou7: 9eser$e1: Ether:

A$$-S#ss!on C20 C1+ N!A N!A N!A N!A N!A

S!n)$# S#ss!on C12 C10 N!A N!A N!A N!A N!A

Po!nt of S $# O''ort*n!t!#s" (lease 1escribe all 6ays fans can 7urchase tic/ets, e4g4, online, tele7hone, bo2 office4 14 #%'( Tic/et Effice in 7erson 0Hours ::00 am & +:00 7m, Mon1ay)Fri1ay3 or by 7hone & *1+),4-) 4100 24 #%'( Athletics %ebsite & htt7:!!athletics4u6s74e1u! 0tic/et brochure3 ,4 N8AA Tic/ets 'ite & htt7:!!6664N8AA4com!Tic/ets 44 N8AA D %omen>s ?as/etball 'ite )) htt7:!!6664ncaa4com!s7orts!bas/etball)6omen!1,

T r)#t M r(#ts" Define your target mar/et base1 on the 1ates an1 times of the cham7ionshi7 games you are hosting4 Dour target mar/et shoul1 be s7ecific to your site an1 i1entifie1 1emogra7hic target4 A11itionally, you shoul1 i1entify other target mar/ets4 (lease list in 7riority or1er4 =eneral 1emogra7hics of your target mar/et: 14 #%'( faculty!staff!stu1ents!alumni 24 8entral %isconsin youth an1 families ,4 8entral %isconsin ol1er a1ults!retirees 44 8entral %isconsin Bunior High!High 'chool girls bas/etball 7rograms '7ecific target mar/ets: 14 'te$ens (oint, %isconsin 9a7i1s, %ausau, Marshfiel1, ?oys an1 =irls 8lub, youth bas/etball 7rograms 0rec an1 club3, Funior high an1 high school girls bas/etball teams 24 '7ecial Elym7ics of 8entral %isconsin

M r(#t!n) P$ n O+,#%t!-#s" Eutline your goals an1 obFecti$es for the tournament4 '7ecifically, ho6 1o you 7lan to meet the tic/et sales goal abo$e an1 /ey 1ates to meet those obFecti$esG The obFecti$e for this 6omen>s bas/etball final four tournament is to get as many 7eo7le to the Auan1t Fiel1house to e27erience com7etiti$e college 6omen>s bas/etball4 This obFecti$e 6ill be com7lete1 by 7ursuing the follo6ing goals: 14 E$er half of tic/et sales coming from local sales a4 Focus 6ill be through local businesses an1 schools 24 Target #%'( alumni, booster clubs, an1 season tic/et hol1ers a4 Mail tic/et brochure to all grou7s offering a1$ance1 tic/et sales ,4 Focus efforts to6ar1s youth Host.LOC R#so*r%#s/ R#so*r%#s/ Host LOC Comm*n!t0 1C234 C& m+#r of Comm#r%#4 S'orts Comm!ss!on4 #t%"5 2#n*# Ot&#r

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89SP R#)!on $ A$*ms 1:4000;54 89SP Co$$#)# 3 s(#t+ $$ $*ms 1200;54 <H.HS 1:54 89SP S# son T!%(#ts Ho$=#rs > A$$ 1300;5 t&$#t!%s"*?s'"#=* @* n=t A!#$=&o*s#4 H# $t& En& n%#m#nt C#nt#r A!r#&o*s# M rB*## @* n=t A!#$=&o*s #4 H# $t& En& n%# m#nt C#nt#r

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M r(#t!n) P$ n" ?elo6, 7lease outline your s7ecific mar/eting 7lan, inclu1ing all tra1itional an1 non)tra1itional mar/eting efforts focusing on local an1 regional efforts4 M r(#t!n) A%t!- t!on Gr ssroots Efforts/ E-m !$ 3$ sts/ D#t !$s 1=#s%r!+# %t!- t!on5 Hocal businesses 6ill be contacte1 an1 as/e1 to s7onsor tic/ets for local youth organiIations for the tournament4 ?esi1es our o6n alumni 1atabase in 8entral %isconsin 6hich 6e 6ill access to e2ten1 in$itations $ia email blasts, 6e also ha$e 1atabases of mi11le school, high school girls bas/etball coaches in 8entral %isconsin as 6ell as #%'( booster clubs4 %e 6ill use these 1atabases to sen1 email blasts about the cham7ionshi74 These e)mails 6ill be sent out 6ee/ly4 T!m#$!n#.D t# s March 1 'tarting Feb4 1* through March 1,

So%! $ M#=! /

Cross Promot!ons D*r!n) E-#nts/

'ocial me1ia a$enues 6ill be utiliIe1 $ia Faceboo/ as frien1s of #%'( Athletics an1 #%'( %omen>s ?as/etball 6ill recei$e bi6ee/ly remin1ers beginning in Banuary about the cham7ionshi74 n March, u71ates 6ill occur 6ee/ly about the cham7ionshi7 selections, first!secon1, sectional, an1 cham7ionshi7 results an1 teams4 9un the T@ a1 1uring li$e streaming of both men>s an1 6omen>s bas/etball games 9un the ra1io a1 1uring #%'( men>s an1 6omen>s bas/etball broa1casts N!A athletics4u6s74e1u 9a1io a1 1uring #%'( bas/etball broa1casts on 1010 AM an1 .241 FM %(8N A local magaIine, 'cene MagaIine, 6ill 7ublish an article about the Final Four in its March ssue

'tarting Banuary 1 through March 22

?egin Banuary + through en1 of season N!A Ect 1+)March 22 ?eginning Ban4 + March

Gro*' S $#s/ On$!n#/ R =!o/ Pr!nt P*+$!% t!ons/

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Four)6ee/ 1is7lay of 7rominent billboar1 & Hocate1 at the northern gate6ay to 'te$ens (oint, this billboar1 is Fust north of the $enue an1 se$eral hotels in a 7rime location4 t gets o$er 41,1,+ eyes on im7ression 0"E 3 7er 6ee/4

JFebruary *

2 large banner in front of Health "nhancement 8enter nstalle1 Dec 2* Ot&#r/

M r(#t!n) 3*=)#t4 Host Mar/eting ?u1get from ?i1 '7ecs: N8AA Enline Mar/eting %ebsite ?u1get: Total Mar/eting ?u1get:

C-,+00 C1,+00 C:,000

n1icate s7ecific 1ollar amounts an1 ho6 fun1s 6ill be s7ent belo64 Host M r(#t!n) 3*=)#t from 3!= S'#%s A$$o% t!on/ A=-#rt!s!n). Pr!nt!n) .'ost )# of f$0#rs.'ost% r=s [Billboard] [Health Enhancement Center Banners] 3*=)#t#= ED4:00 ED00 EFG: A%t* $ Cost

Radio/TV (Donated)

E24:00

On$!n# M r(#t!n) 9#+s!t# 3*=)#t/

3*=)#t#=

A%t* $ Cost

TOTALS

E14:00

NCAA R#so*r%#s/ Enline Mar/eting %ebsite: 6664ncaacham7s7romotion4com o #sername: !"##$%&4 o (ass6or1: ncaa4 =ui1elines 01ocuments 7ro$i1e1 se7arately3: o 'ocial Me1ia o N8AA4com (rior host mar/eting 7lan 01ocument 7ro$i1e1 se7arately3 N8AA %ebsites o N8AA4com o N8AA4org o N8AA Hicensees T& n( Ho*I