Just insert the refill and batteries in the device and set the timer.

It releases bursts of pleasant fragrance automatically to keep your home smelling fresh and fragrant all the time. The time settings help you control the fragrance intensity as you desire. When refill is about to be over, the light indicator inside the device flashes and reminds you that it is time to change the refill. Each refill delivers 25 times more spray than an ordinary room freshener and lasts 55 days at low fragrance intensity setting.

1 living room 2 pooja room 3 bath room 4 kitch

Available Fragrances
Velvet Rose Lavender Dew Mystic Sandal & Jasmin

DIFFUSION PROCESS DIFFUSION PROCESS IS CONCEREDD WITH THE INNOVATIONS SPREAD, THAT IS , HOW THEY ARE ALLOCATED WITHIN THE MARKET. THIS DIFFYSION PROCESS INCLUDES THE FOUR BASICS ELEMANTS. 1. THE INNOVATION 2. THE CHANNELS OF COMMUNICATION 3. THE SOCIAL SYSTEM 4. TIME

ADOPTION PROCESS THE FOCUS OF THIS PROCESS IS THE STAGE THROUGH WHICH AN INDIVISUAL CONSUMER PASSES WHILE ARRIVING AT A DECISION TO TRY OR NOT TO TRY OR TO CONTINUE OR TO DISCOUNTING USING NEW PRODUCT

STAGES S IN THE ADOPTION PROCESS 1. AWARENESS 2. INTEREST 3. EVALUATION 4. TRAIL 5. ADOPTION( OR REJECTION)

COMPEXITY COMPETABILITY

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Air Wick

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Brightening the air

USP

Room freshener with various types and flavors STP

Segment

Room Freshener

Target Group

Urban and semi-urban households

To transform your home to a great environment making it happy and Positioning joyous SWOT Analysis

1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media 4. Brand presence by advertisements and prints Strength 5. Excellent distribution network of Reckitt Benckiser

1.Fake imitations affect sales Weakness 2.Limited brand presence in rural market

1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. Opportunity 3. Tie-ups with hotel chains, restaurants, corporates etc

1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high Threats 3. Fake imitations affect brands image Competition

1. Odonil Competitors 2.Ambi pur

MARKET ORIENTED ..

AND FIRM ORIENTED