HOME ASSIGNMENT ON SEGMANTATION (MARKETING MANAGEMENT) II SEMESTER STUDENTS OF MBA (ALL BRANCHES), SHIATS 2013 BATCH JOSEPH SCHOOL

OF BUSINESS STUDIES, SHIATS. Dear Students, I am giving you these 25 products for which you need to do effective segmentation. Before jumping in to the process of segmentation, 1. You need to understand the product/brand thoroughly with specifications and apply the product knowledge combined with segmentation bases to arrive at possible segments. 2. Now that you have segments made, chose 1 or 2 segments that might give more profitability and fits best for marketing. PRODUCT LIST 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. MILK POWDER QUALITY ICE CREAMS ENGLISH NEWS PAPER DAILY STAMP PAD REFRIGERATOR 53 GRADE CEMENT MERCEDES BENZ LAKME LIPSTICK JOHNSON & JOHNSON SOAP MINERAL WATER TENNIS SHOES COLA DRINKS DETTOL SOAP BASMATI RICE LAPTOP AIR CONDITIONER HAND WASH DOMESTIC AIRLINES THREE STAR HOTEL & RESTAURANT LIFE INSURANCE CADBURYS FRUIT&NUT BAJAJ SCOOTER HABIBS HAIRCUT VLCC TRACTOR WITH THRESHER

SUBMIT YOUR ANSWERS IN WRITING IN MY OFFICE LATEST BY 12.02.2013. ANSWERS SHALL BE OF ALL THE 25 PRODUCTS. SUBMIT YOUR ANSWERS GROUP WISE. THIS HOME ASSIGNMENT CARRIES 05 (FIVE ) MARKS. LATE SUBMISSIONS ARE NOT ENTERTAINED. Dr. Devaraj Professor- Marketing