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BRAND MANUAL
TABLE OF CONTENTS
Letter from the CEO............................................
Instructions..........................................................
Brand Overview....................................................
1. Blushing Bride Identity

Logo.....................................................................
Color Palette.........................................................
Typography...........................................................
2. Blushing Branding

Branding Accents.................................................
Design Elements..................................................
3. Blushing Bride Imagery

Photography.........................................................
4. Project Examples

Usage....................................................................
Misusage...............................................................
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9
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Creative and effective branding is crucial to the success of any company, including Blushing Bride
Cosmetics. Our loyal customers and stakeholders recognize our name and logo on a global scale,
ensuring a good reputation among other cosmetics companies.
Blushing Brides highest priority is the satisfaction of our consumers, primarily brides looking
for cosmetics solutions for their wedding day dilemmas. It is Blushing Brides mission to provide
customizable and quality makeup to suit every brides unique look.
The Blushing Bride brand is applied in numerous ways including product design, web design, print
and interior design. In order to ensure a successful brand, it must be cohesive in all its applications.
This manual provides the user with guidelines and specifcations for representing the Blushing
Bride identity. These guidelines are mandatory for uses in all mediums.
These guidelines are necessary to promote the success of Blushing Bride Cosmetics and our
partners, but most importantly, the success of our brides on their big day. Thank you!
Founder & Chief Executive Offcer,
Maureen Kelly
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INSTRUCTIONS
The specifcations found in this manual must be used in all applications of the Blushing Bride Brand.
Information is broken down into a tab system for quick and easy access. If you have questions not
answered by the information found in this manual, please contact MKelly@blushingbride.com.
BRAND OVERVIEW
The idea for Blushing Bride Cosmetics came to Founder and CEO, Maureen Kelly, after a few cocktails
with her best friend, and Bride-to-be, Sarah. Sarah and Maureen had every detail of the big day nailed
down; venues, fowers, colors, dress. Then they realized they had overlooked one thing, makeup. Sarah
regaled her with all of her makeup woes, complaining about price, quality and versatility. Thats when
Maureen asked a life-altering question. Wouldnt it be great if there were a makeup line that offered all
three; quality and versatility at a reasonable price? The rest is history. After Maureen had fulflled her
Maid of Honor Duties, she launched Blushing Bride Cosmetics, and made it her mission to help other
brides all over the world.
Our target audience is primarily Brides, especially frst time brides. The maid of honor or bridesmaids
could also purchase our cosmetics. According to recent wedding statistics in the United States, most
frst time brides are in their mid twenties to mid thirties. The average wedding cost is $25,000 with
approximately 135 guests. With weddings becoming, increasingly expensive, Blushing Bride seeks to
offer an inexpensive option for brides who want to look fawless on their big day.
Blushing Bride Cosmetics believes every wedding should be a fun and memorable occasion, especially
for the bride. It is our goal to reduce stress and promote a unique and enjoyable bridal experience. Our
mission is refected in our brand by the use of simple shapes with fun colors and design elements. This
design philosophy should be refected in all design opportunities.
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BLUSHING BRIDE IDENTITY
BB BB
(full color logo)
(reversed logo) (one color logo)
(black & white logo)
BB BB
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LOGO
Blushing Bride takes pride in making any wedding day a little easier
with their makeup solutions. Therefore, the logo consists of simple
letter forms and vector shapes. The symbol features two capital Bs
with two circles foating above. This symbol should remain constant,
with or without the company name Blushing Bride.
COLOR
The colors are two different shades of pink which relates back to the
blush in Blushing Bride. Typically, the logo features this two tone
color scheme, but in necessary applications one color or an all white
logo may be used. Refer to the frst page of this section for examples.
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Blush
Pantone 493 C
C: # 10
M: # 57
Y: # 25
K: # 0
Light Blush
Pantone Red 0331 C
C: # 0
M: # 40
Y: # 11
K: # 0
R: # 201
G: # 133
B: # 149
R: # 228
G: # 170
B: # 184
Hexcode: #DE8797 Hexcode: # FFAEBA
As a general rule, Blushing Bride is always in a bold sans serif font
and should be placed approxiamately half an inch below the logo
symbol. Titles are typically in capital letters with 18 point leading
while content is in mixed case with a leading of 13.2 points. Sub
headings can be either capital or lowercase, serif or sans serif, as
the designer sees ft. Captions should be lowercase sans serif font.
TI TLE
SUBHEAD
Content
capt i ons
22pt, tracki ng: 90
11pt, tracking: 0
10pt, tracking: 0
8pt, tracki ng: 90
TYPOGRAPHY
The typeface used is a circular sans serif which creates a bold yet feminine look to match the look of the logo
symbol. Secondary blocks of text utilize variations of the circular sans serif or a serif font to promote contrast.
Approved type combinations are as follows:
Century Gothi c
ABCDEFGHI JKLMNOPQRSTUVWXYZ
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1234567890
Josef i n Sans
ABCDEFGHI JKLMNOPQRSTUVWXYZ
ABCDEFGHI JKLMNOPQRSTUVWXYZ
1 234567890
Di dot
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Book Anti qua
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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BLUSHING BRANDING
Examples are as follows:
ACCENT COLORS
Since Blushing Bride offers a variety of bridal cosmetic solutions, there are a variety of accents colors to allow for
product differentiation. However, each color application should utilize the two-tone process seen in the logo. Darker
colors can be applied to text or design elements, but the lighter shade should be reserved specifcally for design
elements. In addition, colors should be used at full opacity in all applications.
Bahama Blue
Pantone 631 C
C: # 69
M: # 10
Y: # 18
K: # 0
R: # 109
G: # 174
B: # 198
R: # 173
G: # 127
B: # 232
R: # 130
G: # 212
B: # 174
R: # 158
G: # 229
B: # 209
R: # 183
G: # 183
B: # 219
R: # 221
G: # 218
B: # 232
R: # 167
G: # 92
B: # 126
R: # 210
G: # 167
B: # 188
R: # 239
G: # 158
B: # 105
R: # 243
G: # 184
B: # 143
Spring Green
Pantone 3385 C
C: # 62
M: # 0
Y: # 45
K: # 0
Lilac
Pantone 7444 C
C: # 26
M: # 24
Y: # 0
K: # 0
Rasberry
Pantone 7432 C
C: # 26
M: # 77
Y: # 29
K: # 0
Apricot
Pantone 1565 C
C: # 0
M: # 45
Y: # 61
K: # 0
Tiffany
Pantone 304 C
C: # 37
M: # 0
Y: # 7
K: # 0
Mint
Pantone Green 0921 U
C: # 47
M: # 0
Y: # 27
K: # 0
Lavender
Pantone 7443 C
C: # 11
M: # 12
Y: # 0
K: # 0
Pink Rose
Pantone 7430 C
C: # 9
M: # 38
Y: # 9
K: # 0
Marigold
Pantone 1555 C
C: # 0
M: # 33
Y: # 43
K: # 0
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Hexcode: #3AAEC7 Hexcode: #5BC1A5 Hexcode: #B9B9DC Hexcode: #BB5B80 Hexcode: #F89E68
Hexcode: #9AD9E8 Hexcode: #85CFC5 Hexcode: #DFDBE9 Hexcode: #E1A9BD Hexcode: #FAB88E
DESI GN ELEMENTS
Any design elements used should communicate the same bold yet clean look of our logo. Elements
frequently used include the double dot, dotted lines, or patterns using circles such as the dot cross featured
at right. Blocks of color can also be utilized. Any pattern made using the simple circles should adhere to the
two tone rule, and the colors used in the pattern should be evident throughout the design.
Examples of how to use these design elements are featured
throughout the manual. On the tabs, the double dot is seen placed
above title text while the dotted line is seen in the table of contents
and introduction pages. When being used in a layout, the double dot
should always be centered above title text, similar to the brand logo.
The dotted line should be used with larger areas of text. The more
complicated the information, the smaller the dotted line should be
so it does not distract or confuse the reader.
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doubl e dot
dot t ed l i ne
maxi mum si ze: 150 pt s mi ni mum si ze: 5 pt s
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dot cross pat t ern
The dot cross pattern is typically used to fll areas
without text. It can vary in color based on application,
but it always maintains the two tone color system.
In the instance of Blushing Bride packaging, the
dot cross pattern is used for inner packaging
embellishment. The dot cross pattern should not vary
in size or color within one layout.
BLUSHING BRIDE IMAGERY
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PHOTOGRAPHY
Blushing Bride advertising relies heavily on photography in order to showcase our products in use by brides
and bridal parties. Therfore, photos should show our products in use by our number one consumer, the bride.
Either color or black and white photography may be used. Compisitions should be clean, simple, and elegant.
BB
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BB
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BLUSHING BRIDE PROJECT EXAMPLES
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USAGE
The following are some examples of Blushing Bride branding at work. These pieces employ the rules and
guidelines discussed throughout this manual.
l et t erhead & busi ness card
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eyeshadow pal et t e packagi ng
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MI SUSAGE
The following are some examples of what NOT to do when it comes to the Blushing Bride brand identity. The
logo should not be drastically changed, in form or color, or used in a cliche way.
BB BB
B
B
BB
BB
do not di st ort or st ret ch t he l ogo
do not al t er t he t ype
do not change t he
l ogo symbol f or
any reason
do not use bri ght , l oud col ors
do not al t er t he pl acement of t he t ype