Memo

To: Kathleen Newport

From: Alex Lopez and Kelly Charles
Date: April 16, 2014
Re: IPHONE-IZE CASES


Dear Mrs. Newport,

As per your request, Alex and I came up with a great idea to enhance the look of
anyones personal IPhone Case. This case will not only offer ultimate protection of the
IPHONE itself, but it also allows for the owner to personalize their case anyway that they
like and as often as they choose to. We believe that after careful review and
consideration of the attached documents you will be just as excited as we are to get this
product on the market! Enclosed you will find the following documents:
1. Team Task Analysis
2. Manufacturing Specifications
3. Marketing Pitch
4. Marketing Campaign

Sincerely,
Alex Lopez
Kelly Charles
MARKETING
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THE PITCH


PROBLEM
Having the same phone case all the time can be annoying or just simply not fun. The case
gets dirty and corroded and can be tedious to remove and reinstall with some cases. If you
have a pink case, some days you just dont feel so pink, or if you have a Chicago Bears
case but they just lost the Super Bowl, you may not want to have that case showing at that
particular moment.
SOLUTION
The solution to whatever the problem is that you are having with the design of you current
on possibly only case is that you can now change the look and design on your case as often
as you want and exactly how YOU like it! With iPhone-ize the possibilities are endless!
TO OUR INVESTORS
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IPHONE-IZE is a protective case for all model iPhones. The case consists of fiberboard
backing with an Idea Board front plate that allows for the user to change the design of their
personal cellular device whenever and however they choose. The user is also the designer
allowing for complete personalization of the color and design on their device. The ability to
change the desired look of the outside of the phone is completely up to the user and has an
unlimited amount of use. Again, the best part about owning iPhone-ize is that you control
the look of your phone with an unlimited amount of possibilities for change the user controls.
Pricing
Item Price 20% Mark-up
Sharpies $6.75 $8.10
Paint $8.25 $9.90
Plastic Case $12.00 $14.40
Microfiber Cloth 5x8 $1.20 $1.44
Idea Clean 8oz. Spray Bottle $6.50 $7.80
Clear iPhone Sleeve $15.00 $18.00
Packaging $10.20 $12.24
Production $1.00 $1.20
Overhead $4.00 $4.80
iPhone-ize Case $0.10 $0.12
TOTALS $65.00 $78.00
Profit per unit is $13.00
We hope to sell 5,000 units to local depart store to start yielding $65,000.
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After 2 months of sales we will reevaluate and determine nationwide distribution,
which we estimate will be around 30,000 units.
Profits from nationwide sales will be $390,000

ADVERTISING
Advertising will rely solely on the products location with the help of our partners BestBuy and
Walmart. iPHONE-IZE will be strategically placed anywhere iPhones are sold. Placement
of these cases will be directly next to the actual device as well in all other areas where cell
phone accessories are sold.
Alex and I do not believe that there is no room for failure of this product due to the fact that
iPHONE-IZE is usable by anyone and everyone that owns an iPhone. There are
absolutely no limitations to our consumer market. Any age group and any gender is
100% capable of using product. Who wouldnt want the ability to change the look of the one
device they would never be caught without as they see fit?!

THE CAMPAIGN
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A DEMENSIONAL OTTERBOX STYLE BOX.The print on the outside of the package
should show three to four different designs examples. Such as a favorite team logo, a
Happy Birthday design, a favorite season design, etc. The packaging should also note that
the product inside of the box includes the transparent rubber protective cover for easy
assembly and disassembly daily to allow for cleaning and design and color change, drawing
utensils with a carrying case, a microfiber cloth, and an 8oz. Easy Erase spray bottle. The
mood or tone to be displayed on the packaging is to be very lively and colorful. The
packaging should create excitability and induce want as well as need for this product.
In addition to the packaging we have received the green light from our partners BestBuy and
Walmart to have product testing stations next to the product racks and iPhone devices.
These testing stations along with our one year 100% satisfaction Guarantee will be all the
proof needed for the consumer to become completely informed as to the endless options
that this product allows making iPhone-Ize the only option above all others!
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