Assessment Rubric:

Marks


F
0 40
Fail
D
40 55
Satisfactory

C
55 70
Good
B
70 85
Very Good
A
85 100
Excellent
Define
Graphic
design and
identify
terminology
and techniques
related to
graphic
design.


(5 marks)
Student did
not know
what graphic
design meant
and could not
identify any
techniques or
terminology.
Student
expressed a
very basic
grasp of
graphic
design and
could
identify a
limited
amount of
techniques
and
terminology.
Student
expressed
a
satisfactory
understandi
ng of
graphic
design and
could
identify an
average
amount of
techniques
and
terminology
.
Student
expressed a
very good
understandi
ng of
graphic
design and
could
identify
most of the
terminology
and
techniques.
Student
expressed a
thorough
understandin
g of what is
meant by
graphic
design
identified all
the
terminology
and
techniques
associated
with it.
Experimentati
on Students
experimented
via mood
board and
thumbnails
with a number
of design
solutions

(5 marks)



No
experimentati
on or
exploration of
ideas.
Limited
amount of
exploration.
Idea
developed
very little
from their
first design.
Average
exploration
of ideas.
Some
developmen
t of design.
Very Good
exploration
of ideas.
Good
developmen
t of design.
Excellent
exploration
of ideas. The
student
explored a
wide range of
options for
communicati
ng their idea.


Problem
Solving and
development.


(10 marks)

The student
showed no
ability to
problem solve
and the work
had no
development
or
progression.
The student
showed
limited
problem
solving
ability and
the work had
very little
development
.
The student
showed an
average
amount of
developmen
t in the
work and
there was
some
developmen
t from start
to finish.
The student
showed
good
problem
solving
skills and
the work
had a
coherent
progression
and
developmen
t..
The student
showed
excellent
problem
solving skills
and their
work showed
excellent
cohesive
development.
Analyzation of
theme.
(5 marks)





The student
showed no
understanding
of the theme
and their
work did not
reflect the
theme well.
The student
understood
the theme to
a basic level
and their
work
somewhat
reflected
their
understandin
g.
The student
explored the
theme
satisfactoril
y and was
able to
somewhat
communicat
e this
through
their work
The student
showed a
very good
understandi
ng of the
theme and
was able to
convey this
very well
through
their
artwork.
The student
showed an
excellent and
thorough
understandin
g of the
theme and
expressed
this
effectively
through their
work.

Imagery


(5 marks)

The images
used were not
appropriate
and were of
bad quality.
The imagery
used was not
very
effective or
of great
quality.
The
imagery
was average
and of
standard
quality.
The
imagery
chosen was
effective
and of good
standard.
The imagery
chosen was
of excellent
standard and
very
effective.

Clear and
effective use
of font
appropriate
size and
colour.



5 Marks



Font choice
is not
appropriate.
It is illegible
or very
unclear.
Font is not
very clear
nor that
appropriate
for intended
message.
Font choice
is average. It
is neither
inappropriate
nor does it
enhance the
message.
Good font
choice.
Appropriate
size and
colour.

Font
enhances
intended
message.
Excellent
use of
colour and
size.





Overall
Communication
of intended
message and
answering of
brief (target
audience, title,
tagline, subject
matter.)


15 marks
The overall
design does
not
communicate
satisfactorily.
One does not
understand
the intended
message.
The brief is
not
answered.
The overall
design barely
communicate
the message.
It is hard to
understand
the intended
message.
The brief is
not properly
met.
The
overall
design
conveys
the
message
to a basic
degree
and the
criteria
intended
by the
brief are
The overall
design
communicates
the intended
message well
and answers
the criteria
laid out by the
brief.
The overall
design
communicates
Very
effectively
and answers
all criteria
laid out by the
brief.
met to a
limited
extent.
Possible total =
50 marks.






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