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The term is also used in accounting when referring to an upward adjustment of the value of an
asset held on a company's accounting books. The most common adjustment on the value of an
asset in accounting is usually a downward one, known as depreciation, which is typically done as
the asset loses economic value through use, such as a piece of machinery being used over its
useful life. While appreciation of assets in accounting is less frequent, assets such as trademarks
may see an upward value revision due to increased brand recognition.