ROMANIAN DESIGN WEEK

//A RUN DOWN//

WHAT IS RDW?
1 I WHAT IS RDW?
ROMANIAN DESIGN WEEK
IS SET TO BE AN ANNUAL EVENT
AND IT WAS LAUNCHED
IN ORDER TO
PROMOTE DESIGN AS A DRIVING FORCE
FOR CULTURAL, SOCIAL AND
ECONOMICAL GROWTH.


THRILLING IDEAS,
MIND-BLOWING SHOWCASES
AND EXTRAORDINARY
COLLABORATIONS
RDW SHOWS THAT THERE S MORE,
MUCH MORE TO ROMANIAN DESIGN
THAN MEETS THE EYE.
THE COMMUNITY
2 I THE COMMUNITY
THE RDW COMMUNITY IS
URBAN-DWELLING, EDUCATED,
WORKING IN CREATIVE INDUSTRIES.
OUR AFICIONADOS ARE SAVVY,
DESIGN-CONSCIOUS CONSUMERS
AND POTENTIAL INVESTORS IN ART,
TIMEPIECES, FASHION AND
INTERIORS.

10.000 DESIGN FANS TOOK
ADVANTAGE OF THE WEEK TO VISIT
BOTH THE MAIN EXHIBITION AND
THE SHOWROOMS, GALLERIES,
DESIGN
STUDIOS AND EXHIBITIONS
BROUGHT TOGETHER
BY ROMANIAN DESIGN WEEK.


2013 // THE PREVIEW EDITION
3 I THE PREVIEW EDITION
8 DOMAINS
8 GREAT CURATORS
1 WEEK FULL OF CREATIVITY
100 AND MORE TALENTED DESIGNERS
1 HISTORICAL LOCATION
40 COLLATERAL SPACES
A BUNCH OF COOL PARTNERS AND CONTRIBUTORS
1 DESIGN MAP
OVER 10.000 VISITORS


ONE LARGE-SCALE EVENT DEDICATED
TO ROMANIAN DESIGN


CENTRAL LOCATION
.
4 I CENTRAL LOCATION
THE CENTRAL LOCATION OF
ROMANIAN DESIGN WEEK
IS STIRBEI PALACE.
THIS IS WHERE THE MAIN EXHIBITION,
COVERING ALL EIGHT DOMAINS, TOOK
PLACE. ALSO, IT HOSTED STUDENTS
GALLERY AND DEATH BY DIMONDS AND
PEARLS, A PHOTO PROJECT DEVELOPED
BY CARIOCA STUDIO.

THE PALACE WAS BUILT IN 1835,
FOLLOWING THE DRAWINGS
OF THE FRENCH ARCHITECT MICHEL
SANJOUAND, AND IT BECAME KNOWN
FOR ITS POMPOUS BALLS .
OVER THE TIME IT HOSTED THE
TRADITIONAL ART MUSEUM AND THEN
THE GLASS AND CERAMIC MUSEUM,
TILL 1994.

.
5 I MAIN EXHIBITION
THE EXHIBITION REUNITED
THE WORKS OF SOME OF THE MOST
IMPORTANT DESIGNERS ,
DIVIDED IN 8 DOMAINS: ARCHITECTURE,
ADVERTISING. DIGITAL DESIGN, FASHION,
GRAPHIC DESIGN, INTERIOR DESIGN, PRODUCT
DESIGN AND PHOTOGRAPHY.
THE DESIGNERS WERE SELECTED WITH THE
HELP OF A CREATIVE COUNCIL AND THE
EXHIBITION DESIGN WAS SIGNED BY
ARCHITECT ATTILA KIM.
THE DISPLAY PRESENTED A SNEAK PEAK INTO
THE BEST ROMANIAN DESIGN OUT THERE,
PROVIDING UNIQUE INSIGHTS
INTO THE CORE OF ROMANIAN DESIGN,
HOSTING A DAZZLING
AMOUNT OF BOUNDLESS CREATIVITY AND
BOLD INGENUITY.


.
5 I MAIN EXHIBITION
ABRUPTARHITECTURA
ANDREAS HEIERLE ATELIER DE ARHITECTUR
BOZIN SZEKELY ARCHITECTS
DICO I IGNA
DSBA
EASTERNWORKS
PRODID
STARH ACD
SYNTHESIS
UNULAUNU
VALLUM
ZEPPELIN

CREATIVE CONSULTANT // ADRIAN SOARE


.
5 I MAIN EXHIBITION
COLORBITOR
KOTKI VISUALS

CURATOR // MILO JOVANOVI

CAP
LEO BURNETT GROUP
MCCANN ERICKSON ROMNIA
NEXT ADVERTISING
PAPAYA ADVERTISING
PROPAGANDA
OGILVY GROUP ROMNIA
VALI SUCIU/RALUCA STROE/ANCA BACIU

CURATOR // ERBAN ALEXANDRESCU


.
5 I MAIN EXHIBITION
109
ADELINA IVAN
ANA ALEXE
ANDRA CLIAN
ANDREEA BDAL - MURMUR
ANDREEA TINCU
CARMEN SECREANU
CRISTIAN SAMFIRA
IOANA CIOLACU
IRINA MARINESCU
LANA
LENA CRIVEANU
LUCIAN BROSCEAN
MDLINA DOROBANU
OLAH GYARFAS
TEFAN PELGER
TWENTY(2)TOO
VALENTINA VIDRACU

CURATORS // DOMNICA MRGESCU & MAURICE MUNTEANU


.
5 I MAIN EXHIBITION

AITCH
ALEX MACSODA
AMPRO DESIGN
ANDREI COJOCARU
ANDREI PONOMARI
ANDREI ROBU
ARNOLD ESTEFAN
ATELIERUL DE GRAFIC
CAP
CLUBUL ILUSTRATORILOR ROMNI
CORNEL DRGHIA
DRAGO GAVRIL
FABRIK
FLORIN FLOREA
GHICA POPA
GRIFFON&SWANS
IONU RDULESCU
LEVI SZEKERES
LORETA ISAC
MUGUR MIHAI
NADIA POPESCU








OANA BEFORT
OCTAVIAN BELINAN
OVIDIU HRIN
MATEI BRANEA
MDALINA NREANU
MIHAELA POPA
MIRCEA CONSTANTIN DRGAN
PAUL DERSIDAN
RADU MANELICI
RADU POPESCU
SADDO
SASHA IACOB
SORIN BECHIRA
SORINA VASILESCU
SPOTLIGHT
STEFAN LUCU
SYNOPSIS MEDIA
THE TYPE COLLECTIVE



.
5 I MAIN EXHIBITION
AA STUDIO
ATELIER MASS
ATTILA KIM
CORVIN CRISTIAN
D PROIECT
MIHAI POPESCU
NUCA STUDIO
RE-ACT NOW
SYAA



CURATOR // CORVIN CRISTIAN
.
5 I MAIN EXHIBITION
201 DESIGN STUDIO
AA STUDIO
AGNES LUKACS
ALEXE POPESCU
ANCA FETCU
ANIA ON MARTINA
ATELIER A4
CARE?CUTARE
CIPRIAN MANDA - SILVA ARTIS
DRAGO MOTICA
NUCA STUDIO
PROJECT ZULU
RUXANDRA SACALI
SIMPLEXIO
THE AWESOME PROJECT

CURATOR // MIHAI GUREI


.
5 I MAIN EXHIBITION

BARNA NMETHI
CTLIN OPRIESCU
CODRU NEGU
COSMIN DRAGOMIR
DACIAN GROZA
DAN PIERINARU
IOANA MARINESCU
IRING DEMETER
NEW FOLDER STUDIO
PETRU CLINESCU


CURATOR // COSMIN BUMBU


.
6 I STUDENTS GALLERY
ROMANIAN DESIGN WEEK
WAS PROUD TO PRESENT
A SPECIAL SHOWCASE INCLUDING
WORKS BY ALL YEAR STUDENTS
AT FINE ARTS IN MAJOR
UNIVERSITIES.
THE STUDENTS GALLERY
REUNITED PORTFOLIOS,
PROTOTYPES AND SKETCHES,
TRANSFORMING THE DISPLAY
INTO AN INCUBATOR OF
EMERGING TALENTS,
REPRESENTING A CLEAR VISION
OF CONTEMPORARY AND FRESH
ROMANIAN DESIGN.

STUDENTS GALLERY
.
CARIOCA STUDIO EXHIBITION
.
7 I CARIOCA EXHIBIT
HOSTED IN THE BASEMENT OF
THE PALACE, DEATH BY
DIAMONDS AND PEARLS WAS
A MELANCHOLIC EPISODE
ABOUT VULNERABLE BEAUTY,
GIVING BIRTH TO
METAPHYSICAL INJURIES.
IN THE ABANDONED WINE
CELLAR. THERE WAS A AN
ALLEY OF PANELS, EACH ONE
MARKING AN EPISODE IN THE
CONTINUOUS STRUGGLE WITH
OUR INNER DEMONS.
EACH PANEL WAS
REPLICATED IN A VIDEO,
PLACED IN ADJOINING ROOMS.
6 I ARCHITECTURES NIGHT
ON 23RD OF MAY,
ALL NIGHT LONG,
ARCHITECTURE STUDIOS
AND ARCHITECTURAL
WORKSHOPS OPENED THEIR
GATES AND INVITED FRIENDS
AND ENTHUSIASTS TO VISIT
THEIR HEADQUARTERS OR
JOIN IN A GREAT PARTY, TO
GET TO KNOW THE TEAM
AND THEIR ACTIVITY.
6 I ARCHITECTURES NIGHT
AA STUDIO
ATELIER 13
BBM GROUP
CENTERPOINT
DOOISTUDIO
EASTERNWORKS
IDEOGRAM STUDIO
LABORATORUL DE ARHITECTUR
(PARAMETRICA)
PRODID
PZP
RE-ACT NOW
REPUBLIC OF ARCHITECTS
RPR_, SKAARHITECTS
SPACE SYNTAX
SQUARE ONE
STARDUST
SYAA
TEGMARK
UNULAUNU
WOLFHOUSE PRODUCTIONS
ARCHITECTURE STUDIOS NIGHT
COLLATERAL EVENTS
8 I COLLATERAL EVENTS
ALL OVER THE CITY, OVER 100
PARTICIPANTS IN 30 VENUES
OPENED THEIR DOORS TO
ILLUSTRATE THE IMPACT THAT
DESIGN HAVE.
THE STUDIOS, WORKSHOPS,
GALLERIES, STORES AND BARS ON
RDW MAP OUTLINED A CREATIVE
JOURNEY THAT SHOWED THE
INVOLVEMENT OF DESIGN IN OUR
DAILY LIFE.

BUCHAREST OPTIMIXED A
COLLABORATIVE PROJECT AND A
COLLECTIVE EXHIBITION, MADE IN RO
A FAIR WITH FOCUS ON TRADITIONAL
MOTIFS IN CONTEMPORARY DESIGN, A
FASHION PICNIC AND A VINTAGE
ROMANIAN DESIGN EXHIBITION WERE
AMONG THESE EVENTS.

COLLATERAL EVENTS
9 I FACTS & FIGURES
IN ITS FIRTS YEAR, ROMANIAN
DESIGN WEEK GATHERD OVER
4000 FOLLOWERS ON SOCIAL
NETWORKING SITES.
THE COMMUNITY IS ALSO VERY
DYNAMIC, INTERACTING AT A
HIGH LEVEL WITH OUR PAGE,
GATHERING, EACH DAY, OVER
8.000 IMPRESSIONS

BRANDING GOODIES
10 I SPREADING THE WORD

20.000 RDW MAPS FOR PLANNING
PERSONAL RUTES
OVER 100 MEDIA APPEARANCES
OVER 300 APPEARANCES IN ONLINE
JUNE ISSUE OF INSTITUTE, THE
MAGAZINE DEDICATED ENTIRELY TO
RDW ARTISTS AND PORTFOLIOS




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FOR ROMANIAN
DESIGN WEEK -
EDITION 1.0.
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