Study of Market Potential for Opening of De-

Mat Account
And
Trading Account Through India Infoline Ltd.
in Kolkata

REPORT SUBMITTED ON PARTIAL FULFILMENT

OF
REQUIREMENTS
FOR
POST GRADUATE PROGRAMME IN MANAGEMENT
BY
Partha Pratim Chowdhury

UNDER THE GUIDANCE

OF
PROF.Chandrajyoti Chakraborty
EIILM, Kolkata
&
Mr. SAMIRAN SEAL
Branch Manager of India Infoline. Ltd.

Kolkata

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN

MANAGEMENT
9, Hare street, Kolkata- 700001

12
Acknowledgement:
I am very much thankful to our Dean of EIILM Mr. R.P Banarjee
because he provides me for doing the Summer Internship
Programmed and its only for him I have got the opportunity to
know about the real corporate world with the help of the company
India Infoline Ltd., my internal guide Mr. Chandrajyoti Chakraborty
helped me a lot to prepare my project and I have got all the
important guidelines regarding of my projects from him and my
external guide Mr .Samiran Seal he has helped me a lot to collect
all the information about the company and he is the only guy who
told me that in which area I should go actually for my field work
and its only because of him I can be able to know about market a
little bit and Mr.Pratap Kr. Paul , Mr. Arvind Bhagat these two
person also helped me during my Training programmed and they
helped me to know about the practical market scenario . I end
this note by taking responsibility solely for any of the mistakes.

Thanking you

Partha Pratim Chowdhury

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 CONTENTS
1.Introduction
2.Methodology
3.Company Profile
4.Products of the Company
5. De-Mat a/c ,Re-Mat a/c and Trading a/c
6. Different Types of De-Mat A/c in India Infoline
7. Findings
8. Results
9. Recommendation and Conclusion
10. Bibliography
11. Appendix

INTRODUCTION

12
The project attempts to estimate the market potential of De-mat
and Trading account, IPO, Mutual Fund&PMS.The project is also
deals with the competitive analysis of other companies. De-mat
and Trading account offered by various companies.

The study was undertaken for identifying potential customer who

will be interested in De-mat account, Trading a/c, PMS, IPO,
Mutual Fund. Primary research has been conducted to collect data
from the respondents on the basis of questionnaire.

OBJECTIVES OF THE PROJECT

12
MAIN OBJECTIVE:-

 To know how much potentially has India Infoline LTD of De-

mat and Trading account opening in Kolkata.

OTHER OBJECTIVES:-

 To know the current market condition of De-mat and Trading

account.

 Competitive analysis with other company in Kolkata for this

particular segment.

METHODOLOGY
The project started by approaching India Infoline Ltd to
know about the market potential for De-mat account in
Kolkata, with reference to the other companies operating
in the same area.There after some area were according to
convenience where in survey conducted on that area to
find out how much market potential of companies product

12
De-mat account,and also find out what other facilities and
services the target audience wants regarding
products.some area was selected from Kolkata,and the
name of the area are north Kolkata, south Kolkata,central
Kolkata areas under the India Infoline Ltd branch at
Vaishnue Chember, 5th floor, Room no-502

6 Bravon Road , Kolkata- 700 001.

The study was deal with market potential of De-mat

account and Trading account offered by company and
PMS,MF,IPO of different companies sales by India Infoline
Ltd. This will be reflected from the question contained in
the questionnaire discussed later in the project report.

a) Sample:

The sample was selected for stock broker for De-mat

account; I started interviewing with stock broker for
De-mat account and Trading account.

b) Description of the sample:

The sample for De-mat account and Trading account

all stock broker in north Kolkata,south Kolkata,central
Kolkata.

c) Sample size:Total sample size was restricted to 100

for all segments in the north Kolkata, central Kolkata
south Kolkata.

d) Tools:

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 The tool that was used to conduct the study was
questionnaire designed by me , which was mixture of
open ended and close ended question. The
questionnaire was designed in a such so as to cover
the relating to De-mat a/c.

e)Method of data collection:

All the data was collected through one to one

interview. All the question discussed above were
explained to the respondent proper care has been
taken to see that respondent understand the question
clearly and answer to in without any hurry. All the
respondent were interviewed at their convenience so
that there is no chance that the interviewer
comprehends. The responses clearly without suffering
from any ambiguity.

Limitation of the project

I have collected all the data’s by questioning
directly to the customers or to the employee of the
brokerage firms, so they may provide wrong
information to me.
Most of the customers are not interested to give
the answer of all the questions, so it generally
creates a huge problem at that time.

Company overview
India Infoline Ltd. (IIL) is a financial services holding company engaged
in the brokerage and financial services business. The company provides

12
securities related products, broking, investment management, insurance,
banking and institutional brokerage products to retail and institutional
customers. The company operates in six business segments including
Broking, Credit and Finance, Asset Management, Wealth Management,
Insurance Distribution and Investment Banking through its operating
subsidiaries. IIL provides online services through two Internet portals,
indiainfoline.com and 5paisa.com, which are information resource
centers with an analysis of Indian business, finance, and investments.
The company provides its services through a network of 758 business
locations including 607 branches and 151 franchisees in 346 cities in
India. The company’s key area of operations includes India, Singapore,
New York and Dubai. The company is headquartered in Mumbai, India.

The company reported revenues of (Rupee) INR 9,624.40 million during

the fiscal year ended March 2009, a decrease of 5.97% from 2008. The
operating profit of the company was INR 2,194.90 million during the
fiscal year 2009, a decrease of 13.49% from 2008. The net profit of the
company was INR 1,448.19 million during the fiscal year 2009, a
decrease of 9.42% from 2008.

Performance of the company:

1995
Incorporated as an equity research and Consulting firm with a client base
that included leading FIIs, banks, consulting firms and corporate.

1999
Restructured the business model to embrace the internet; launched
www.indiainfoline.com; Mobilized capital from reputed private equity
investors.

2000

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Commenced the distribution of personal financial products; launched online
equity trading; entered life insurance distribution as a corporate agent.
Acknowledged by Forbes as ‘Best of the Web’ and‘..must read for Investors’.

2004
Acquired commodities broking license; launched Portfolio Management
Service.

2005
Listed on the Indian stock Markets.

2006
Acquired Membership Of DGCX; launched investment banking Services.

2007
Launched a proprietary trading platform; inducted an institutional equities
team; formed a Singapore subsidiary; raised over USD 300mn in the
group;launchedconsumerfinance business under the ‘Money line’Brand.

2008
Launched wealth management services under the ‘IIFL Wealth’brand; set up
India Info line Private Equity fund; received the Insurance broking license
from IRDA;received the venture capital license; received in principle approval
to sponsor a mutual fund;received ‘Best broker- India’ award from
FinanceAsia; ‘Most Improved Brokerage- India’ award from Asiamoney.

2009
Received registration for a housing finance company from the National
Housing Bank; received ‘Fastest growing EquityBrokingHouseLarge firms’
inIndia by Dun&Bradstreet.

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India Infoline is start showing great performance from 2008

Performance Highlights in 2008-09

12
 Business Division Business Highlights
• Market share of equities increase
from 3.4% in 2007-08 to 3.76% in
2008-09.
Broking • Customer base for retail equities
increased 35.8% from .44 mn in
2007-08 to .06 mn in 2008-09.

• Published in-depth and thematic

reports on INCH,politics,rural
india,infrastructure,self
commodities, utilities and India
worming.
• Receive Insurance Broking
License.
• Froged alliances with major
Insurance insurance companies for the
distribution of life and nonlife
products.

• Alter the product mix in favor of

traditional products like
Endowment Products.
• Proactively suspended personal
loans and mortgages business
from September 2008, while the
Credit and Finance personal loan business is still
suspended, the mortgages
business has been Re-Started.
• Revenue at Rs.2654.1 mn in 2008-
09 against Rs.1937.5 mn in 2007-
08.

• Registered the Housing Finance

Subsidiary with NHB.
Wealth and asset • Introduce the family office
platform.
Management • Raised around Rs.1.8 bn in the
largest single day debenture
listing of its kind.
• Received in principle approval for
sitting up of Mutual Funds.

• Establish the infrasture and

knowledge capital for Office Store
Asset Management Services.

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A IndiaInfoline outlet offers the following
services:-
 Online BSE and NSE executions.

 Free access to invest advice from IndiaInfoline’s

Research team.

 Daily Research Reports and Market Review

(Market Mantra).
 Pre Market Report
(Market Mantra by inserting proper dates).

 Daily trading calls based on Technical Analysis.

 Personalized Advice
 Live Market Information.

 Depository Services: De-mat and Re-mat

Transactions.
 Derivatives Trading.

 Commodities Trading.

 IPO’S & Mutual Funds Distribution.

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  Internet- based Online Trading(TT-Manager).

Key Executives

Mr. Nirmal Jain (Chairman and Managing Director)

Mr. R Venkataraman (Executive Director)

Mr.Nilesh Vikamsey (Independent Director)

Mr. Sat Pal Khattar (Non Executive Director)

Mr. Kranti Sinha (Independent Director)

Mr. Arun K. Purvar (Independent Director)

Network

The company provides its services through a network of 758 business

locations including 607 branches and 151 franchisees in 346 cities in
India. The company’s key area of operations includes India, Singapore,
New York and Dubai. The company is headquartered in Mumbai, India.
The address is India Infoline Ltd, 75, Nirlon Complex, off W E
Highway, Goregaon(E), Mumbai- 63.Tel:(91-22) 6677 5900 ,
Fax- (91-22) 2685 0451. In Kolkata the area office is 5th floor, AC
Market, 1-Shakespeare Sarani, Kolkata- 700 071, Tel-(033) 4400

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6954/4007 6512 .IndiaInfoline Ltd. Has Franchisee with different
companies such as -

John Situ Peter

Add: Bodopokhari K.M.B.M.Rd. Word no-5,
Baripada, Mayurbhanj-757001.

Gautam Mandal
Add:Durga nagar st. road, Kolkata-65, Near
Body Care.

PRODUCTS

 EQUITY

 MUTUAL FUND

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  COMMODITIES

 PMS

 DERIVATIVES

 Wealth and asset Management

Services

DEMAT ACCOUNT

Definition:
De-mat account is a safe and convenient means of holding securities just
like a bank account is for funds. Today, practically 99.9% settlement (of
shares) takes place on De-mat mode only. Thus, it is advisable to have a
Beneficiary Owner (BO) account to trade at the exchanges.

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 Bank Account Vs De-mat Account

Basis Of
S.
Differentiati Bank Account De-mat Account
No.
on

Form of
1. Holdings/De Funds Securities
posits

2. Used for Safekeeping of money Safekeeping of shares

Transfer of money Transfer of shares

3. Facilitates (without actually (without actually handling
handling money) shares)

Where to A DP of choice (can be a

4. A bank of choice
open bank)

Requiremen
Mandatory (effective from
5. t of PAN Not Mandatory
April 01, 2006)
Number

Interest Interest income is No interest accruals on

6. accrual on subject to the applicable securities held in demat
holdings rate of interest account

Minimum AQB* maintenance is

7. balance specified for certain bank No such requirement
requirement accounts

Either or
8. Survivor Available Not available
facility

AQB - Average Quarterly Balance

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 S. BASIS OF
PARTICULARS
No. SIMILARITY

Security and Both are very safe and convenient means of

1.
Convenience holding deposits/securities

Number of No legal barrier on the number of bank or demat

2.
accounts accounts that can be opened

Transfer of
Funds/securities are transferred only at the
3. deposits (funds or
instruction of the account holder
securities)

Physical transfer
Physical transfer of money/securities is not
4. of
involved
money/securities

Nomination
5. Available
Facility

Benefits Of De-mat Account:

1. A safe and convenient way of holding securities (equity and debt
instruments both).
2. Transactions involving physical securities are costlier than those
involving dematerialized securities (just like the transactions through a
bank teller are costlier than ATM transactions). Therefore, charges
applicable to an investor are lesser for each transaction.
3. Securities can be transferred at an instruction immediately.
4. Increased liquidity, as securities can be sold at any time during the
trading hours (between 9:55 AM to 3:30 PM on all working days), and
payment can be received in a very short period of time.
5. No stamp duty charges.
6. Risks like forgery, thefts, bad delivery, delays in transfer etc,
associated with physical certificates, are eliminated.
7. Pledging of securities in a short period of time.
8. Reduced paper work and transaction cost.
9. Odd-lot shares can also be traded (can be even 1 share).
10. Nomination facility available.
11. Any change in address or bank account details can be electronically
intimated to all companies in which investor holds any securities,
without having to inform each of them separately.
12. Securities are transferred by the DP itself, so no need to correspond

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 with the companies.
13. Shares arising out of bonus, split, consolidation, merger etc. are
automatically credited into the De-mat account of the investor.

14. Shares allotted in public issues are directly credited into De-mat
account of the applicants in quick time.
Opening a De-mat Account

To start dealing in securities in electronic form, one needs to

open a De-mat account with a DP of his choice. An investor
already having shares in physical form should ensure that he gets
the account opened in the same set of names as appearing on the
share certificate; otherwise a new account can be opened in any
desired pattern by the investor.

Getting started Documents to be attached

1. Choose a DP • Passport size photographs

2. Fill up an account opening form
provided by DP, and sign an
agreement with DP in a standard
format prescribed by the depository.
3. DP provides the investor with a copy
of the agreement and schedule of
charges for his future reference.
4. DP opens the account and provides
the investor with a unique account
number, also known as Beneficiary
Owner Identification Number (BO
ID).
• Proof of residence (POR) - Any
one of Photo Ration Card with
DOB / Photo Driving License
with DOB / Passport copy /
Electricity bill / Telephone bill
• Proof of identity (POI) - Any one
of Passport copy / Photo Driving
License with DOB / Voters ID
Card / PAN Card / Photo Ration
Card with DOB
• PAN card

Note:
• The agreement required to be signed by the investor details

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 the rights and duties of the investor and DP.

• DP may revise the charges by giving a 30 days prior notice.

SEBI has rationalized the cost structure for inaction by
removing account opening charges, transaction charges for
credit of securities and custody charges, effective from January 28,
2005.

Maximum Number of holders in a De-mat Account

A maximum of three persons are allowed to open a joint De-mat
account in their names.

DEMATERIALISATION

Definition:
Dematerialization is the process of converting physical shares
(share certificates) into an electronic form. Shares once
converted into dematerialized form are held in a De-mat account.

Dematerialization Process:

An investor having securities in physical form must get them

dematerialized, if he intends to sell them. This requires the investor to fill a
De-mat Request Form (DRF) which is available with every DP and submit
the same along with the physical certificates. Every security has an ISIN
(International Securities Identification Number). If there is more than one
security than the equal number of DRFs has to be filled in.

The whole process goes on in the following manner :--

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12
THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT OPENING
AND DEMATERIALISATION

Providing the bank account details at the time of account opening

It is mandatory for an investor to provide his bank account details at the
time of opening a De-mat account. This is done to safeguard investor's own
interests. There are two major reasons for this:
1. The interest and dividend warrants can't be en-cashed by any
unauthorized person, as the bank account number is mentioned on it.

2. It is convenient and time saving, as dividends and interests given by

the companies can be directly credited to the investor's bank account
(through ECS facility, wherever available).
Change in bank account details
It is possible for an investor to make changes to the details of his bank
account. The investor must inform any change in his bank account details
to his DP. This enables him to receive the cash corporate benefits (such as
dividends, interests) directly into his account in time and discourages any
unauthorized use by any second party.

Change in the address of investor as provided to the DP

Any change in your address should be immediately informed to DP. This
enables DP to make necessary changes in the records and informing the
concerned companies about the same.

Opening multiple accounts

An investor is allowed to open more than one account with existing DP or
with different DPs.

Minimum balance of securities required in De-mat account

There is no stipulated minimum balance of securities to be kept in a De-mat
account.

Account opening and ownership pattern of securities

One must make sure to open a De-mat account in the same ownership
pattern in which the physical securities are held. For example: If you have
two share certificates, one in your individual name (say 'X') and the other
held jointly with some other individual (say 'XY'), then in such a case you

12
 will have to open two different accounts in respective ownership patterns
(one in your name i.e. 'X' and the other account in the name of 'XY').

Same combination of names on certificates but different sequence of

names on the certificates or De-mat account
Regulations provide that the client receives a contract note indicating
details like order number, trade number, time, price, brokerage, etc. within
24 hour of the trade. In case of any doubts about the details of the contract
note, you (investor) can avail the facility provided by NSE, wherein you can
verify the trades on your website
www.nseindia.com/content/equities/eq_trdverify.htm. The Exchange
generates and maintains an audit trail of orders/trades for a number of
years, and you can counter check details of order/trade with the Exchange.

Holding a joint account on "Either or Survivor" basis like a bank

account
No investor can open a De-mat account on "E or S" basis like a bank
account.

Allowing somebody else to operate your De-mat account

It is possible for an account holder (Beneficiary Owner) to authorize some
other person to operate the De-mat account on his behalf by executing a
power of attorney. After submitting the power of attorney to the DP, that
person can operate the account on behalf of the beneficiary owner (BO)..

Addition/deletion of the names of the account holders after opening

the account
It is not possible to make changes in the names of the account holders of a
BO account. A new account has to be opened in a desired
holding/ownership pattern.

Closing a demat account and transfer of securities to another account

with same or different DP
An investor, if he wants, can also close his demat account with one DP and
transfer all the securities to another account with existing or a different DP.
As per a SEBI circular issued on November 09, 2005, there are no charges
for account closure or transfer of securities by an investor from one DP to
another

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 Freezing/Locking a demat account
The account holder can freeze his demat account for a desired time period.
A frozen account prevents securities to be transferred out of (Debit) and
transferred into (Credit) the account.

Dematerialised shares do not have any distinctive number

Dematerialised securities are fungible assets. Therefore they are
interchangeable and identical.

Rematerialisation
The process of getting the securities in an electronic form, converted back
into the physical form is known as Rematerialisation. An investor can
rematerialise his shares by filling in a Remat Request Form (RRF).

The whole process goes on as follows: ---

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Note:

• Depository - An organization that facilitates holding of

securities in the electronic form and enables DPs to provide
services to investors relating to transaction in securities.
There are two depositories in India, namely NSDL and CDSL.
As per a SEBI guideline, the minimum net worth stipulated
for a depository is Rs.100 crore.

• NSDL/CDSL - The securities are held in depository

accounts, like the funds are held in bank accounts. There are
two depositories in India namely NSDL and CDSL. NSDL
(National Securities Depository limited) was established in
August 1996 and is the first depository in India. CDSL
(Central Depository Securities Limited) is the other
depository and was established in 1999.

• DP (Depository Participant) - A Depository Participant can

be a financial organization like banks, brokers, financial
institutions, custodians, etc., acting as an agent of the
Depository to make its services available to the investors.
There are a total of 1334 DPs registered with SEBI, as on
March 31, 2009 and each DP is assigned a unique
identification number known as DP-ID.

Trading account:

It is that type of account with the help of which a De-Mat account holder
can buy or sell shares. India Infoline Ltd. Provide their customer software
Trade Terminal for trading by free of cost and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading a/c in

India Infoline Ltd.

For Individual

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 • PAN Card(compulsory for all joint holders)

• Address proof of all joint holders

• Specimen copy of cheque

For NRI

• Foreign and Indian Address proof

• PAN Card(compulsory)

• Bank a/c indicating type of a/c as NRE/NRO

• Specimen copy of cheque

For HUF

• Address proof and identity proof of karta

• PAN Card of HUF(compulsory)

• Specimen copy of cheque

• Declaration giving details of the family members of the HUF with their
names, date of birth & relationship with the karta.

For Minor

• Minor PAN Card

• Birth certificate of minor

• Address and identity proof of guardian

• Specimen copy of cheque

India Infoline offer three types of De-Mat a/c and Trading a/c
these are as follows:-

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 Individual Account

Account opening charge – 555/-

Margin Money- 2555/- (minimum)

Exposure – 3 times for intraday & 5 times for delivery.

Software installation charge- NIL

Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Delivery-.50%

Joint Holder’s Account

Account opening charge-555/-

Margin money- 2555/-(minimum)

Exposure- 3 times for intraday & 5 times for delivery

Software installation charge- NIL

Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Dilivery-.50%

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 DRAWBACKS OF ALL
BROKERAGE FIRMS

DRWABACKS OF HDFC SECUERITIES

 They are not providing good customer services.

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  Their brokerage charge is very high.

 They are not sending the daily transaction report through sms, mail,
call, courier.

 They take a very large time for account opening.

DRAWBACKS OF SHAREKHAN

 Their management team is not serious.

 Their brokerage rate is not fixed.

 Take large time for account opening.

 They give wrong information at the time of opening the account.

 They don’t send daily transaction report

DRAWBACKS OF GEOJIT

 Bad customer service.

 Don’t send daily transaction report.

 Management team is not serious.

 Brokerage is not fixed.

DRAWBACKS OF INDIABULLS

 Management team is not serious.

 Brokerage is very high.

 Don’t send proper transaction report daily.

 Take time for opening an account.

DRAWBACKS OF ICICI DIRECT

 Brokerage is very high.

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  Brokerage is not fixed.

 Don’t sending right transaction report.

 Providing wrong information at the time of account opening.

 Worthless customer service.

 Take a huge time for account opening.

DRAWBACKS OF ANGLE BROKING

 Take time for account opening.

 Don’t give good advice when it is needed.

DRAWBACKS OF KOTAK SECUERITIES

 They do not send proper transaction report to their clients.

 They do not give right proposal to their clients at the right time.

 Their brokerage is not fixed.

 Their management team is not good.

DRAWBACKS OF RELIGARE

 Don’t send transaction report properly.

 Don’t give right advice to their clients.

 Take time for opening an account.

 They are not serious about their work.

 Unauthorized dealing with a/c.

DRAWBACKS OF INDIAINFOLINE

 Management team is not serious.

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  Don’t send proper transaction report.

 Wrong information at the time of account opening.

 Brokerage is very high.

 Take time in case of account opening.

DRAWBACKS OF RELIANCE MONEY

 Brokerage is not fixed.

 Take a huge time for account opening.

 They don’t take the customer problem seriously.

COMPARITIVE STUDY BETWEEN DIFFERENT BROKERAGE

FIRMS:

A/C opening charge- 799/-

Name of the software used- Sun Java.

Software installation charge- NIL

Maintenances charge- 500/- from 2nd year.

Exposure- 5 times for intraday.

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Name of the bank with the help of which customer get the facility of net
banking- HDFC ,SB I, ICICI, Axis Bank.

Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds.

Brokerage- Delivery-.50% & Intraday-.05%

Transaction Report- Through mail/courier(Free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 480 branches in 230 cities.

Margin money- 5000/-

Secrecy- password cannot be accessed through internet.HDFC Secuerities

offer the highest level of security such as 128-bit encrypton and
SSL(Secured Socket Layer) technology.

A/C opening charge-975/-

Name of the software used- not available one can access through net.

Maintenance charge- Rs.450/- from 2nd year.

Exposure- 5 times for margin and 25 times for margin plus.

Name of the bank with the help of which customer get the facility of net
banking- ICICI(providing zero balance in saving account)

Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOI

bonds,Derivatives, Postal Savings.

Brokerage- intra day-.10%-.15%

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 Delivery- .4%-.85%

Transaction Report- Through Courier(free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving a/c.

Network- 2124 branches across the countries and 19 foreign branches.

Margin money- Rs.500/-

Secrecy- password provided to the customers and it can be changed by the

customer only.

A/C opening charge- 555/-

Name of the software used- Trader Terminal.

Software installation charge- Nil.

No. of scripts provided by the software- unlimited.

Maintainance charge- Nil.

Exposure- 5 times (intra day) 3 times (delivery).

Name of the bank with the help of which customer get the facility of net
banking- HDFC Bank, Axis Bank, ICICI Bank.

Services provided- Equity,IPO,MF,PMS,Commodities,Insurance,Wealth

Management Services, Mortgages.

DP sells charge- 15 per instruction + service tax.

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Brokerage- 0.01% to.05% intraday 0.1% to 0.5% deliveries.

Transaction Report- sms, daily mail, daily courier,

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.

Network- 1145 branches and 800000 customers.

Margin money- minimum 2555/-

Secrecy- telephone logger with recorder.

A/C opening charge- 900/-

Name of the software used- PIB(Power India Bulls)

Software installation charge- 750/-

No. of scripts provided by the software- unlimited

Maintenance charge- nil

Exposure- 3 times intraday and 8 times delivery.

Name of the bank with the help of which customer get the facility of net
banking- HDFC,IDBI,ICICI and Axis Bank.

Services provided- Equity, Housing Loan, Personel Loan, Insurance.

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DP sell charge- 10/-

Brokerage- Intraday-.01% & Delivery-.5%

Transaction Report- Through mail & courier(Free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c.

Network- 718 branches and 4500000 customers across the country.

Margin money- NIL

Secrecy- use logger phone so that the broker cannot go beyond their word.

A/C opening charge-750/-

Name of the software used- Keat

Software installation charge- NIL

Maintainance charge- Rs.360/-

Exposure- 4 times of intraday.

Name of the bank with the help of which customer get the facility of net
banking- HDFC, AXIS Bank, ICICI Bank, SBI,City Bank,KOTAK.

Services provided- Equity,IPO,MF.

DP sell charge- 23/-

Brokerage- intraday- .03%-.06% & Delivery-.59%-.98%

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Transaction Report- Through mail (free of cost)

Prepaid Scheme- not available.

Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c.

Network- 890 branches and 63500 customers across the country.

Margin money- 5000/-

Secrecy- Log in password changes after 14 days.

A/C opening charge- 415/-

Name of the software used- Java

Software installation charge- 500/-

Maintainance charge- 300/-

Exposure- 4 times( For Intraday)

Name of the bank with the help of which customer get the facility of net
banking- HDFC, ICICI , AXIS Bank, City Bank, Standard Chartered Bank.

Services provided-
Equities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services.

DP sell charge- included in the a/c opening.

Brokerage- intraday- .03% & Delivery-.3%

Transaction Report- Through Courier(Free of Cost)

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Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c.

Network-
5,30,234 customers in over 377 cities and 1200 business locations

Margin money- it is not restricted.

Secrecy- 128-bit SSL technology to ensure the highest security on online

transactions.

A/C opening charge- 750/-

Name of the software used- Java

Software installation charge-NIL

Maintainance charge-Rs.50/-p.a

Exposure- 5 times(For Intraday)

Name of the bank with the help of which customer get the facility of net
banking- ICICI bank, AXIS bank, HDFC bank, IDBI.

Services provided- Equity Trading,Derivatives,Forex,Commodity,IPO,MF &

Insurance.

DP sell charge- 12/-

Brokerage- intraday-.05%-.07%& Delivery-.25%-.40%

Transaction Report- By mail(Free of Cost)

Prepaid Scheme- not available.

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Types of trading accounts provided-
De-Mat a/c ,Trading a/c ,Commodity a/c.

Network- 10000 outlet in5000 different cities and 22 lakh customers.

Margin money- it is not restricted.

Secrecy- Extra Security Features with “Secuerity Tocken” which is the most
secure and tested technology in the computer world.Customer’s account is
safeguarded with a unique security number that changes every 32
seconds.

A/C opening charge- 450/-

Name of the software used- odin

Software installation charge- 900/-

Maintenance charge- 250/- from 3rd year.

Exposure- 20 times for intraday.

Name of the bank with the help of which customer get the facility of net
banking- AXIS bank ,ICICI bank, HDFC bank.

Services provided- Equity,Commodities,Insurance,Wealth Management

Services,Insurance,Investment Banking.

DP sell charge- 8/-

Brokerage- intraday-.03% & Delivery-.3%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- Not available.

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Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 1837 locations more than 498 cities.

Margin money-50000/- for R-ALLY & R-ALLY Lite.

10000/-for R-ALLY Pro.
Secrecy- Password provided to the customer has to change every after 15
days.

A/C opening charge- 750/-

Name of the software used- Java ssn.

Software installation charge- nil

Maintenance charge-

Exposure- 4 times for intraday and delivery both.

Name of the bank with the help of which customer get the facility of net
banking- AXIS bank, HDFC bank, UBI, IDBI,City Bank.

Services provided- Equity,IPO,MF,Derivatives,Commodities.

DP sell charge- NIL

Brokerage- intraday-.05%-.07% & Delivery-.25%-.40%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- yes

Types of trading accounts provided- Classic a/c (for sudden user)

Spend Trade a/c(for frequent user)

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Network- 510 centers across 170 cities 2,18,000 customers.

Margin money- Rs.5000/-

Secrecy- Security Socket Layer(SSL),a security that the information

transmitted between customer and agent , given by Versign , universally
accepted world wide web.The security encripton level in Sharekhan is 128
bit.

A/C opening charge- 650/-

Software installation charge- NIL

Maintenances charge- NIL

Exposure- 5 times for intraday and 7 times for delivery.

Name of the bank with the help of which customer get the facility
of net banking- HDFC Bank, SBI, ICICI Bank.

Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.

DP sells charge- 5/-

Brokerage- Intraday-.03% , Delivery-.30%

Transaction Report- Through mail and courier (Free of Cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Bank

a/c.

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Network- 500 branches across 85 countries and
450000customers.

Margin money- 650/-

Secrecy- telephone with recorder.

A/C opening charge- 731/-

Name of the software used- odin.

Software installation charge- NIL

Maintenances charge- 300/-

Exposure- 4 times, and if the person can’t return money within 5 days then
extra 15 days he will get and 16% charge will be taken for that.

Name of the bank with the help of which customer get the facility of net
banking- AXIS bank, ICICI bank, HDFC bank, SBI.

Services provided- E broking, PMS, Investment advisory, Wealth

Management Services, Commodity Trading.

DP sells charge- 12/-

Brokerage- intraday-.03% & Delivery- .3%

Transaction Report- Through courier(Free of Cost)

Prepaid Scheme- Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.

Network- 120 branches across 120 cities and 31 regional offices.

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Margin money- 5000/-

Secrecy- Log in ID and Password change on a regular basis and telephone

with recorder.

Findings:
 Brokerage is high.
 Trading account opening charge should be reduced
because Geojit and Religare are opening their a/c
both de-mat and trading by giving 650/-, 450/-.

 Securities are not so much reliable, RM can trade

without taking the permission of the client.
 De-mat a/c of Reliance is more flexible in nature
compare to India Infoline in Kolkata.
 Customer is not very much aware about their
product.
 HDFC, ICICI direct provide their customers three
types of account (de-mat a/c, trading a/c, bank a/c)
but Indiainfoline provide only De-mat a/c and
Trading a/c.

 Charged Rs.249 for providing vas sms service to the

customers.

 India infoline provide life time facility by giving only

Rs.555, which is very cheap.

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 Result
Those who have share or not--------------

Out of 100 data’s the observation has been made

12
DE-MAT OR RE-MAT

DE-MATORRE-MAT

5%

HAVE DE-MAT
RE-MAT

95%

Out of 80 data’s the observation has been made

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DE-MAT ACCOUNT IN DIFFERENT COMPANIES:

Out of 76 data’s the observation has been made

12
THOSE WHO ARE INTERESTSD OR NOT
INTERESTED TO OPEN A DE-MAT ACCOUNT:

Out of 100 data’s the observation has been made

12
POTENTIAL OF DE-MAT ACCOUNT OPENING IN
KOLKATA:

Out of 76 data’s the observation has been made

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Customers of De-MAT Account and Mutual
Fund

Out of 100 data’s the observation has been made

12
No of Customers in Online and Offline

Out of 80 data’s the observation has been made

Conclusion and recommendation: After completing

my market survey I found so many drawbacks about this

12
 company and as per my knowledge I suggest points
which should be taken by company for good market
response and to increase their business in Kolkata. These
points are discussed bellow:-

 Brokerage should be fixed.

 To increase the security in can improve the

reliability of the customers towards the company.

 IndiaInfoline should have to organize various

promotional tools to improve their products.

 It is necessary to make two separate branches

one is online and other is offline as like Indiabulls
appointment is mendatory to enter into the
rooms.

 Provide free vas sms service to the customers.

 India infoline have to provide customer online

Mutual Fund invest facility.

 To increase the customer it is require to motivate

not only corporate but also every individuals and
marketing should visit their house whichHDFC,
ICICI direct , Reliance have already done this
procedure.

BIBLIOGRAPHY:

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 BOOKS:
1)Research Methodology, written by Uma
Sekaran
2) Financial Management, written by I M Pandey

Websites:
1) www.indiainfoline.com
2) www.google.com
3) www.nse.india.com
4) www.cdsl.com
5) www.nsdl.com

OTHERS:
1. LMS (Lead Management System)
2. YELLOW PAGES.

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APPENDIX:

I have made two sets of questionnaires one is for customer and

another is for the employee, and I have collected all the
information on the basis of these questionnaires. These are as
follows:-

Questionnaire to the Customers

Name: ___________________________________________________
Ph./Mob.: _____________________

Address:
______________________________________________________________ PIN

Gender: Male Female Email ID:

___________________________________________________

Annual Income: ≤ 1 Lakh > 1 Lakh but ≤ 3

Lakhs > 3 Lakhs but ≤ 5 Lakhs > 5 Lakhs

--------------------------------------------------------------------------------------------
--------------------------------------------------

1. Do you have De-mat A/c: Yes No

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a. If ‘Yes’ then which company:
________________________________________
b. How did you come to know about the company?

News Paper Radio TV Internet

Reference

c. Why did you choose the company?

Reliable brokerage charge

Good Service

For Information

All of the above

d. What is the rate of brokerage: Intraday _________

Delivery________
e. How much is the maintain charge: Rs.
_____________________
f. How much your De-mat A/c margin: Rs.
_________________________
g. What kind of extra facility you want from them:

_______________________________________________________
___

h. Do you have any De-mat A/c in India Infoline Ltd:

Yes No

i. If ‘Yes’ then the instruments that you have

invested through from India Info line are –
A) Equity B) Mutual fund C) Insurance D) Commodity

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 j. Do you have De-mat A/c with any other company:

Yes No

k. If ‘Yes’, then name of the company:

___________________________________

2. If ‘No’ then, are you interested to open a De-mat A/c:

Yes No

3. If ‘Yes’, name of the company/Bank, where you are

interested to open a De-mat A/c:
____________________________________________________________
___
4. Do you have any companies’ MF/Insurance:

Yes No

5. If ‘Yes’ then from which company you have brought this

thing:

____________________________________________________________
___

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 Questionnaires to the brokerage firms
A/C opening charge-

Name of the software used-

Software installation charge-

No. of scripts provided by the software-

Maintenances charge-

Exposure-

Name of the bank with the help of which customer get the facility
of net banking-

Services provided-

DP sells charge-

Brokerage-

Transaction Report-

Prepaid Scheme-

Types of trading accounts provided-

Network-

Margin money-

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Secrecy-

12