3) Establing a Unique Position

The position if i-caf would be time saving and the application of latest technology in our caf.
This position would help to differentiate us with other competitors. We provide the latest
technology and we helping the customer to saving the time. This is because our target customer
is white collar workers and universities students who is in busy life and prefer having a meal that
not costing too many time.
Our Unique Position:
Saving the time from walking into the caf until finish the meal.
Maximize the usage of technology




Tagline of i-cafe







Innovation in life means we are applying the innovative and creative parts of latest technology
into our daily life activities. In i-caf, we are applying the different technology in our service
from order system until food system and even the payment system. This is because we believe
that technology that been invented should be utilized in a maximum way. Through applying the
technology, it helps us in solving different problem such as lack of man power, human error and
time wasting. In a nutshell, we applying technology in our caf for customer to enjoy the meal,
we call it as innovation in life.
Innovation in Life