Joo Lamaro, n.

152112140
Liat Schliesser, n. 152113318
Henri Lieutaud, n. 159113525
Ins Cassiano, n. 152113162
Panzerotti Lisboa
Customer relationships, channels
and revenue sources validation
(only the ones possible in present time)
Component: Customer Relationships Code: CR01
Hypothesis The best way to get peoples attention about a new
concept/product is through social media and online
advertising.

Test Create a set of 5 advertising for Panzerotti shop and
promote them on Facebook with a test advertising of
50, about a new product in Lisbon.
Validation Track the number of clicks on the links in the Facebook
page. If conversion rate (reach/clicks) is higher than
5%, validate.
Result To be validated

www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Customer Relationships Code: CR02
Hypothesis The best way to keep our customer base loyal is to
implement content marketing. Writing numerous blog
posts, publishing videos.

Test Write a few blog posts, promote them and ask people
for their input at the end of the article.
Validation If more than 5% of the visitors comment on the blog
post, validate.
Result To be validated

www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Customer Relationships Code: CR03
Hypothesis The best way to get people to promote our shop is to
offer them gift certificates they can offer to their friends.

Test Implement a system were returning customers get the
opportunity to offer a Panzerotti to a friend they bring,
or give the m a gift certificate they have to offer.
Validation If more than 50% of the gift certificates are cashed in,
validate.
Result To be validated
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Channels Code: C01
Hypothesis People use Facebook as the main social media
channel.

Test Create a Facebook page and record traffic (web
analysis likes, frequency, etc. )
Validation More than 500 likes and a growing frequency by the
end of the first month.
Result To be validated
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Channels Code: C02
Hypothesis Time Out magazine.
Test Talk with the responsible and explain our project. See
their interest and negotiate with them voucher
agreement in the magazine.
Validation 3 customers using vouchers/week.
Result To be validated
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Channels Code: C03
Hypothesis Internet as a whole profit channel?

Test Create several landing pages, create traffic and record
the information request.
Validation 50 information requests/landing page.
Result To be validated
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Vrsion
1.0
Component: Revenue Streams Code: RS01
Hypothesis Culture and trendy magazines would be interested in
being advertized in our food truck.

Test Address Marketing and Culture Magazines
responsibles and explain them our business idea.
Address the possibility of a partnership, which would
include advertising the Magazines in our food truck /
kiosk.
Validation If the Magazines are interested in the project.
Result Partly validated: good feedback and discount from
Timeout Lisbon
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0
Component: Revenue Streams Code: RS02
Hypothesis Summer Festivals would be interested in being
advertized in our food truck / kiosk.

Test Address Summer Festivals responsibles and explain
them our business idea.
Address the possibility of a partnership, which would
include advertising the Summer Festivals in our food
truck / kiosk.
Validation If, at least, one Summer Festival is interested in the
project.
Result To be validated
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis Form
Model
Panzerotti Shop
Version
1.0