PLF Phillip Morris

EXTERNAL AFFAIRS
03/30/1999
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http://legacy.library.ucsf.edu/tid/wne16c00/pdf
EXTERNAL
AFFAIRS
DEPARTMENT STRUCTURE
MISSION
STRATEGIC FOCUS
P ROG RAM TARG ETS
PARTNERING
03/30/1999
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EXTERNAL
AFFAIRS
DEPARTMENT STRUCTURE
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EXTERNAL
AFFAIRS
Tina Walls
Vice President,
External Affairs
Jim Botticelli
Director,
External Affairs
Kevin Callahan
Manager,
External Affairs
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Frank Gomez
Director,
External Programs
Roy Marden Kathy Nekola

Manager, Manager,
Industry Affairs Corporate Wide
Programs & Planning
EXTERNAL
AFFAIRS
EXTE RNAL AF FAI RS &

SYSTEMS
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EXTERNAL
AFFAIRS
EXTERNAL AFFAIRS & SYSTEMS
James Botticeifi
Director,
External Affairs
Vacant
Corporate Affairs
Assistant
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Samuel Gen
Manager,
Information Systems
Kathleen McNamara
Coordinator,
Corporate Affairs
Janet Wilson Jaime Rodriguez

Cnator,
oordi p1S Analyst,
information Systems Corporate Affairs
Simon Liang
QIS Assistant
(Part-timer)
EXTERNAL AFFAIRS 6
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EXTERNAL AFFAIRS & SYSTEMS ~~
Senior management program support

Technology
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EXTERNAL
AFFAIRS
EXTERNAL AFFAIRS & SYSTEMS
Senior management program support

- Event planning and execution for non-profit activities
- Participation in ally building
- Public Affairs and Social Responsibility Board
Committee
- Correspondence
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EXTERNAL AFFAIRS 8
EXTERNAL AFFAIRS & SYSTEMS ~

Technology
- Determine technological needs within CA
- Improve and strengthen internal CA communication
- Conference and event support
- Education and training
- Unified CA calendar
- PMTV
- Y2K-related work
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EXTERNAL AFFAIRS
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EXTERNALAFFAIRS
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EXTERNAL AFFAIRS
Kevin Callahan
Manager,
External Affairs
Laurie Golnick
External Affairs
Assistant
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AFFAIRS
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Develop U .S .-based international

organization allies
Develop international relationships

-
Heads of state
Cabinet-level ministers
Diplomatic Corps
Civil servants
Conferences, meetings and publications in

support
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EXTERNAL AFFAIRS 12
EXTERNAL PROGRAMS
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EXTERNAL
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AFFAIRS
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EXTERNAL PROGRAMS
~
FRoy Marden
Manager,
Industry Affairs
Frank Gomez
Director,
External Programs
Marie Drucker '

Secretary
(Part-timer)
~TeddiChann
Manager,
External Programs
Elizabeth Broadus
Program
Assistant
Dhamey Norgay
Coordinator,
External Programs
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Molly Walsh
Manager,
External Programs
Deborah Cosme
Program
Administrator
Irene DeHitta
Senior Secretary
Amalia Maislos
Coordinator,
External Programs
Joan Staunton
Manager,
Literacy Programs
Jodi Honeycutt
Program Assistant
Teri Mendez
Specialist,
External Programs
EXTERNAL
AFFAIRS
14
EXTERNAL PROGRAMS n~-~

Ally development and mobilization
Directories (Black, Hispanic, Asian, Women)

and related special programs
Corporate exhibit
Disaster relief
Literacy programs
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EXTERNAL
AFFAIRS
15
INDUSTRY AFFAIRS
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EXTERNALAFFAIRS 16
INDUSTRY AFFAIRS
Ally development and mobilization
Policy/political coalition building
Senior executive external Board and policy

support
Strategic planning
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AFFAIRS
17
CORPORATE WIDE PROGRAMS

& PLANNING
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EXTERNALAFFAIRS 18
CORPORATE WIDE
PROGRAMS & PLANNING
Kathleen Nekola
Manager,
Corporate Wide
Programs & Planning
Maria Camaj
Program Assistant
Belen Abriles
Administrator,
Corporate Wide
Programs & Planning
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EXTERNAL
AFFAIRS
19
CORPORATE WIDE
PROGRAMS & PLANNING
PM I nvitational
CAWC
Republican/Democrat convention activities

Hospitality activities
Productbox
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MISSION
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EXTERNALAFFAIRS
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MISSION STATEMENT
Develop, strengthen and leverage two-way

relationships with business, public policy,
civic, media and other influencers in support
of business objectives and Corporate Affairs
strategies
Provide internal infrastructure, support and
coordination to help achieve overall
Corporate Affairs department goals
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STRATEGIC FOCUS
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EXTERNAL
AFFAIRS
23
Allies
Management Outreach
CAD Support Services
Staff Development
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EXTERNAL AFFAIRS 24
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STRATEGIC FOCUS
ALLIES
Political, policy and business organizations

for minorities and women
Select federal/state/local elected officials
and their organizations
Public policy groups
Business organizations
U .S .-based international groups
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EXTERNAL
AFFAIRS
25
STRATEGIC FOCUS
ALLI ES

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EXTERNAL
AFFAIRS
26
STRATEGIC FOCUS
KEY ALLIES
African-American
- National Urban League
- NAACP
- National Newspaper Publishers Association
- Douglass Policy Institute
- Black Leadership Forum
- Joint Center for Political & Economic Studies
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AFFAIRS
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STRATEGIC FOCUS Mt~

KEY ALLI ES
Hispanic
- U .S . Hispanic Chamber of Commerce
- League of United Latin American Citizens
- National Association of Hispanic Publications
- National Hispanic Leadership Agenda
- National Council of La Raza
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STRATEGIC FOCUS
KEY ALLI ES

Asian/Pacific
- National Korean American Grocers Association
- Organization of Chinese Americans
- National Asian Pacific American Legal Consortium
- National Pacific American Bar Association
- Japanese American Citizens League
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AFFAIRS
29
KEY ALLI ES
Women
- National Association of Negro Business &
Professional Women
- National Federation of Black Women Business Owners
- Women in Farm Economics
- Women Work
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EXTERNAL
AFFAIRS
30
STRATEGIC FOCUS ~-~

ALLIES

03/3011999 '
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EXTERNAL AFFAIRS 31
STRATEGIC FOCUS WM
KEY ALLI ES

-11 .S . Conference of Mayors
- National League of Cities
- County Executives of America
- National Association of Counties
- National Women's Political Caucus
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AFFAIRS
32
STRATEGIC FOCUS
ALLIES
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AFFAIRS
33
STRATEGIC FOCUS KEY ALLI ES

Category A
- Americans for Tax Reform
- Washington Legal Foundation
- Cato I nstitute
- Heritage Foundation
- Frontiers of Freedom
- National Center for Policy Analysis
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EXTERNALAFFAIRS 34
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STRATEGIC FOCUS
KEY ALLI ES
Tax
- Americans for Tax Reform
- National Taxpayers Union
- Tax Foundation
- Institute for Research on the Economics of Taxation
- Citizens for Tax Justice
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EXTERNAL
AFFAIRS
35
STRATEGIC FOCUS
KEY ALLI ES
Legal
- Washington Legal Foundation
- Pacific Legal Foundation
- Institute for Justice
- George Mason University Law & Economics Center
- University of Kansas Law & Organizational
Economics Center
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AIRS
EXTERNAL
36
AFF
STRATEGIC FOCUS F*j M

KEY ALLIES
Media
- National Journalism Center
- Media Institute
- Foundation for American Communications
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EXTERNAL. AFFAIRS 37
STRATEGIC FOCUS
ALLI ES
~~
03/30/1999
EXTERNAL AFFAIRS 38
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STRATEGIC FOCUS
KEY ALLI ES
- U .S . Chamber of Commerce
- National Association of Manufacturers
- Conference Board
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EXTERNAL
AFFAIRS 39
STRATEGIC FOCUS W~'M

ALLI ES
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EXTERNAL AFFAIRS 40
STRATEGIC FOCUS
KEY ALLIES
- Atlas Foundation
- American-European Community Association
- Libertad
- New York Society for International Affairs
- Bi-lateral chambers of commerce, business councils,
foundations
- U .S .-based foreign embassies and consulates
- U .N . Missions
- Business Council for International Understanding
- U .S . Council for International Business
- Council of World Regions
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EXTERNAL
AFFAIRS
41
STRATEGIC FOCUS
MANAGEMENT OUTREACH
Support management in their external

activities
- NAM Board membership (John Bowlin)
- UNCF dinner (Geoff Bible, chair)
Develop management ally outreach

programs
Leverage Speaker's Program for maximum
external benefit
- Leadership Model
03/3011999
EXTERNAL AFFAIRS 42
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STRATEGIC FOCUS
CAD SUPPORT SERVICES
PM I nvitational, CAWC and other major company
conferences for CA network
External conventions/conferences
Communications infrastructure
- Determine CA technological needs
- Partner with IS to deliver
- Leverage technology to provide solutions
Ally development and liaison training

CA directory
Promotional items
Special events
03/30/1999
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EXTERNAL
AFFAIRS
43
STRATEGIC FOCUS
STAFF DEVELOPMENT
Business knowledge
Skill improvement
Internal/external exposure
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EXTERNALAFFAIRS
44
PROGRAM TARGETS
EXTERNAL AFFAIRS 45
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KEY P ROG RAM 1"ARG ETS
WRO
SGA
PM21
YSP
03/30/1999
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EXTERNAL
AFFAIRS
46
1999 ACTIVITI ES
Division Issue
WRO Ally Mobilization
-Administration proposals
FET
Medicare lawsuits
-Liberalization of ag trade
SGA Ally Mobilization
-Leveraging relations w/state & local
government & other organizations
-CA reapportionment initiative
USA
YSP
-NUL, NCLR
(cont'd)
03/30/1999
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EXTERNAL
AFFAIRS
47
Division
Issue
PMMC
PM21
-Corporate exhibit
-Speakers for key events (Denver, DCPA)
Ally assessment
Colombia disaster relief

Repositioning exhibit (YSP, accommodation,
ag impact, focused giving)
WRA
Business/policy groups re : FDA/other agency

regulatory issues
Kraft
Legal groups re : sound science ; policy groups

re : environmental/packaging issues ; marketing
issues re : minority pubs
Miller
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Social cost ; marketing issues re : minority pubs

i
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PARTNERING
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AFFAIRS
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ISSUES MANAGEMENT
Ally base as potential voice for IM messages
- Lobbying, testimony, studies, briefings, forums, letters, op-eds,
media inquiries, membership education
Identification of new allies for partnership

Qualitative assessment of IM message by allies
Share ally research with IM
Conferences/events
Communications infrastructure/leverage
technology
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EXTERNALAFFAIRS 50
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03/30/199' .
EXTERNAL
ztz6oL~L0z
AFFAIRS
51

PLF Phillip Morris

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PLF Phillip Morris

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EXTERNAL AFFAIRS

Roy Marden Kathy Nekola

EXTE RNAL AF FAI RS &

EXTERNAL AFFAIRS & SYSTEMS

Janet Wilson Jaime Rodriguez

0 313 011 999 1

EXTERNAL AFFAIRS & SYSTEMS ~~

Senior management program support

EXTERNAL AFFAIRS & SYSTEMS

Senior management program support

EXTERNAL AFFAIRS & SYSTEMS ~

Develop U .S .-based international

Develop international relationships

Conferences, meetings and publications in

Marie Drucker '

EXTERNAL PROGRAMS n~-~

Directories (Black, Hispanic, Asian, Women)

Senior executive external Board and policy

CORPORATE WIDE PROGRAMS

Republican/Democrat convention activities

Develop, strengthen and leverage two-way

Political, policy and business organizations

Political, policy and business organizations

STRATEGIC FOCUS Mt~

Political, policy and business organizations

STRATEGIC FOCUS ~-~

Select federal/state/local elected officials

Select federal/state/local elected officials

Public policy groups

STRATEGIC FOCUS KEY ALLI ES

Public policy groups

STRATEGIC FOCUS F*j M

03/30/1999 ! O9ZSO .4 CLOZ

STRATEGIC FOCUS W~'M

U .S .-based international groups

Support management in their external

Develop management ally outreach

- Leverage technology to provide solutions

Ally development and liaison training

KEY P ROG RAM 1"ARG ETS

Colombia disaster relief

Business/policy groups re : FDA/other agency

Legal groups re : sound science ; policy groups

Social cost ; marketing issues re : minority pubs

Identification of new allies for partnership

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