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Product Differentiation and Market Segmentation as Alternative Marketing Stra...

Smith, Wendell R.
Journal of Marketing (pre-1986); 1956; 21, ABI/INFORM Global
pg. 3
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.