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  • Nicolas Jayr's TIE Case Study - BBH London, Grupo Ruas e Praças e Melhor Comunicação

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    The International Exchange (aka TIE)
    142 visualizações26 páginas
    After three years at BBH, Nicolas had been nothing but amazed by the experiences that Jeremy, Helen and Elizabeth had on TIE - all BBH TIE Alumni. The idea that his skills and knowledge could play a role in changing and improving the lives of people from communities on the other side of the world meant a lot to him - the living-proof of what creativity can do for good. A few months later after he applied for the programme, he would see himself boarding a plane to Recife, Brazil, to work with an NGO called Grupo Ruas e Praças. But not before a remarkable fundraising campaign: #CityOfGood Nicolas was able to get almost everyone at BBH behind the campaign and it was a huge success. Not only did he raise 11 times more than what he was supposed to, but he got a lot of PR as well. By the time he arrived in Recife, he was given a challenging task: raise GRP's profile and get people to see more than misery in the children living on the streets of the city. You see, Grupo Ruas e Praças believes in the dreams and potentials of each street child. They wanted other people to do the same. The one-month placement was a great experience all around. Nicolas was able to bring photographer and filmmaker Klaus Thymann to shoot a short film and promotional photos. And everyone involved were thrilled with the results. So grab a cup of tea, and have a read. You’ll be happy you did.

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    After three years at BBH, Nicolas had been nothing but amazed by the experiences that Jeremy, Helen and Elizabeth had on TIE - all BBH TIE Alumni. The idea that his skills and knowledge could play a role in changing and improving the lives of people from communities on the other side of the world meant a lot to him - the living-proof of what creativity can do for good. A few months later after he applied for the programme, he would see himself boarding a plane to Recife, Brazil, to work with an NGO called Grupo Ruas e Praças. But not before a remarkable fundraising campaign: #CityOfGood Nicolas was able to get almost everyone at BBH behind the campaign and it was a huge success. Not only did he raise 11 times more than what he was supposed to, but he got a lot of PR as well. By the time he arrived in Recife, he was given a challenging task: raise GRP's profile and get people to see more than misery in the children living on the streets of the city. You see, Grupo Ruas e Praças believes in the dreams and potentials of each street child. They wanted other people to do the same. The one-month placement was a great experience all around. Nicolas was able to bring photographer and filmmaker Klaus Thymann to shoot a short film and promotional photos. And everyone involved were thrilled with the results. So grab a cup of tea, and have a read. You’ll be happy you did.

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    © All Rights Reserved
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    142 visualizações26 páginas

    Nicolas Jayr's TIE Case Study - BBH London, Grupo Ruas e Praças e Melhor Comunicação

    Enviado por

    The International Exchange (aka TIE)
    After three years at BBH, Nicolas had been nothing but amazed by the experiences that Jeremy, Helen and Elizabeth had on TIE - all BBH TIE Alumni. The idea that his skills and knowledge could play a role in changing and improving the lives of people from communities on the other side of the world meant a lot to him - the living-proof of what creativity can do for good. A few months later after he applied for the programme, he would see himself boarding a plane to Recife, Brazil, to work with an NGO called Grupo Ruas e Praças. But not before a remarkable fundraising campaign: #CityOfGood Nicolas was able to get almost everyone at BBH behind the campaign and it was a huge success. Not only did he raise 11 times more than what he was supposed to, but he got a lot of PR as well. By the time he arrived in Recife, he was given a challenging task: raise GRP's profile and get people to see more than misery in the children living on the streets of the city. You see, Grupo Ruas e Praças believes in the dreams and potentials of each street child. They wanted other people to do the same. The one-month placement was a great experience all around. Nicolas was able to bring photographer and filmmaker Klaus Thymann to shoot a short film and promotional photos. And everyone involved were thrilled with the results. So grab a cup of tea, and have a read. You’ll be happy you did.

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    de 26

    FUNDRAISING

    FUNDRAISING
    M Live Showcase
    BBH & W+K party
    FUNDRAISING
    FUNDRAISING
    30 BBHers offered their talents
    142 BBHers contributed money
    250 individual contributors in total
    _11,120 fundraised
    HELLO RECIFE!
    THE BRAZILIAN SLUM CHILDREN WHO ARE LITERALLY SWIMMING IN
    GARBAGE
    Guardian UK, October 2013
    THE NGO: GRUPO RUAS E PRAAS
    FOUNDED: 1987
    PURPOSE: Using art, music and cultural projects as an educational
    methodology to help street children and adolescents to create a better future
    for themselves, out of the streets.
    THE TASK: Help GR+P raise its profile and show the world the realities of street kids in Recife
    30 days on the ground, 11,120 fundraised.
    THE CREW. One local agency. NGO street educators.
    Klaus Thymann to help make it happen.
    FIRST IMPRESSIONS.
    Street kids are a reality. And lifes indeed tough in the
    streets.
    BUT. Not all is lost. Theres hope in the streets.
    OUR INSIGHT. We wanted to challenge the outside perception.
    Street kids always reduced to drugs, poverty and violence.
    #TEMVIDANASRUAS
    Show that there is life, dreams and hopes in the
    streets and for street kids despite what their
    conditions.
    THE WORK
    CLICK HERE TO WATCH THE VIDEO
    Out June. Photo-reportage on street football in Recife.
    Out TBC. Photo-reportage on Brazil youth culture
    MORE TO
    COME
    Thank you, Obrigado!

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