Hornet Games

Contents
Part 1- The Agency
Part 2- The Topic and Brand
Part 3- Background Report
Part 4- Brand Message
Part 5- Ad and Promotional Campaign
Midwest Innovation


Established in October of 2013.
Found in Emporia, Kansas.
Karson Wilson Sales Manager
Laura Patrick Marketing Director
Soojin Bae Image Manager
Tim Bartley Product Manager
Haneul Park Research Manager
THE TOPIC AND BRAND
Hornet Games
The store provides a safe opportunity for Friday fun.
It is possible for customers to stop by the store and actually play the games to
relax or just hang out.
There are also Pokmon tournaments that take place every month, and each
week there is a chance to play the card game Magic.
Where It All Started
Nathan Gifford the owner of Hornet Games.
ESU alumni with business background.

About to resign another 6 month lease with ESU in January.

Nathan agreed to help us with the project in order for us to learn
from real-life experience.

BACKGROUND REPORT
S
W
T
Strengths

Located within target market
Inventory is paid for- NO company debt
15% Dicount on out of stock items
Opportunities

Chances for growth
Prototype game testing
Free advertising
Threats

Wal-Mart
Students with limited budgets
Revolving target market
O
Weaknesses

Not downtown- hard to locate
Low capacity for inventory
Not ideal location for younger customers
Three Target Segments
BRAND MESSAGE
Target Market
College students
High school students
Staff and faculty
Campus visitors
Families
Early holiday shoppers

Theme
November 25, 2013
Holiday Blitz, Avoid the Rush and Dont be Left Out in the Cold
20% off all items

AD AND PROMOTIONAL CAMPAIGN
Coupons
Fliers
Radio Broadcast
Utilize the local radio station KVOE.

Holiday Blitz by Hornet Games is offering 20 percent off all board games on
Wednesday November 25th, located in the Memorial Union at Emporia State
University.
Avoid the rush with Hornet Games at Emporia State University, 20 percent
off all board games Wednesday November 25th.
Other Promotional Tools
TV screens on campus
BuzzIn Announcement
Social media
Facebook
Twitter
Results
0
100
200
300
400
500
600
700
800
900
1000
Sales
Biggest Sales
Sept 9th Sept 13th Nov 25th
$602.14
$679.70
$908.52
Flint Hills Mall contacted Nathan after hearing the radio ad.
Renewing lease for 6 more months.

Create More Opportunities
Questions or
comments?