Century

India Ka Sleep Specialist

Established in 1988. Now the second largest manufacturer of rubberised coir in India.
Centuary also exports its rubberised coir as a healthy and environmentally friendly product with
diverse applications, especially in the bedding, furniture and seating industries.
Apart from selling natural, eco-friendly and sanitized rubberised coir products, Centuary has ventured
into foam and spring mattresses along with other comfort and bedding products.
Centuary has established itself as a serious player in the retail space and is now a household name in
Southern and Central India with its substantial market share.
Consumer Products: Mattresses, Cushions & Bolsters and Pillows
Industrial Applications: Rubberised coir and Polyurethane foam

Milestones
1988 Inception of company Centuary Fibre Plates (P) Ltd.
1992 Launch of brand Centuary
1997 Brand penetrates to newer areas / Inauguration of New Covering Division
2000 Start-up of in-house foam plant from Hennecke
2003 Commencement of Exports
2005 Commissioning of 2nd Coir Unit (Shree Malani Industries (P) Ltd.)
2008 Launch of Cenflex brand & continuous foam plant from Hennecke in sister company Shree
Malani Foams (P) Ltd.
2011 Launch of HEALTHSPRING range in pocketed and bonnel spring mattresses

Centuary Mattresses Brands

Healthspring range
1. Centuary Dream Spa (Superior Sleep)
2. Centuary Spine Therapy (Sleep Posture)
3. Centuary Rejoyce (Re-energiser)
4. Centuary Ergo Form (Responsive Cushioning)
5. Centuary D-Strezz (Relaxation)

Flexi range
1. Flexi Bond
2. Flextra

Luxury range
1. Impressa
2. Impressa Plus
3. Viceroy
4. Viceroy Plus
5. Coir Bond Ultra

Coir range
1. Comfort Plus
2. Aapka
3. Jyothi
Queries

1. Which range or brands of Centuary Mattresses would you like to focus on?
2. Are there any consumer studies conducted that you can share?
3. Which are the markets where it is performing well and which markets pose a challenge and why?
4. Will it be possible for you share some understanding on the Indian mattress industry that outlays
different players and their market share?
5. Do we have any unique or additional benefit to offer vis--vis the competition?
w.r.t. products and services e.g. specific technology in products OR customization / trial /
after-sales, etc.