What's Your Style

In their book, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, authors G. Richard Shell and Mario Moussa profile five
distinctive persuasion styles people use to sell ideas to clients and colleagues. Find yourself next to some of the ell!knon politicos"
# The Idea Promoter" Bill Clinton
$xtroverted, highly skilled in reading other people, and can ork a room.
%eakness" Sometimes appears too smooth.
# The Driver" Sarah Palin
&ery assertive and less tempered by social aareness. 'an be relentless.
%eakness" (hey can be blunt.
# The Chess Player" Karl Rove
Socially astute but )uieter than the *romoter and +river.
%eakness" (hey sometimes seem to lack sincerity.
# The Commander" John McCain
Introvert ho emphasi,es authenticity and sincerity.
%eakness" -acks charisma.
# The Idea Advocate" Joe Biden
. balanced style. Relies on arguments and evidence. /ot too loud, not too soft. $veryone can be an idea advocate.
%eakness" /ot passionate or driven enough0people may not take you seriously.