<IMG src="C:\Users\rpaladin\Desktop\Autoblogger\todotecno\data\tecnologia\tecno

o\upstream-the-next-mobile-frontier-infographic.jpg"> <P>Apple has a prime oppor

tunity in high growth emerging markets, according to a new study by Upstream, do
ne in conjunction with Ovum, showed that among buyers in Brazil, China, India, N
igeria and Vietnam, Apple is the top brand when it comes to consumer wants, with
32 percent interest from the survey pool, with Samsung trailing at 29 percent a
nd Nokia still demonstrating strong brand appeal in third with 13 percent.</P><P
>The usage stats are still strongly in Androids favor: The study revealed numbers
that suggest Android is powering 296,493 active smartphone devices in these reg
ions, versus 90,184 iOS-powered mobile gadgets. But Apple beating Samsung as the
top desired platform for 2013 (the Korean company had the top honors in 2012) b
odes well for Cupertinos ability to promote future growth in regions where it doe
snt necessarily have all that much penetration currently.</P><P>There are challen
ges to turning that desire for Apple hardware into sales, however, and device co
st is not least among them; most people in these regions are using lower cost An
droid hardware, the study of 4,504 consumers found, with 40 percent getting thei
r mobile software through Google Play, 26 percent getting it through local opera
tor storefronts and only 28 percent accessing that content through the App Store
. So to get more inroads in this market, lower cost hardware is likely the right
ingredient. Whether Apple wants to go there, however, is another question entir
ely.</P><P>Last year, we saw the company roll out its iPhone 5c, but the cost dy
namics of the iPhone line remained relatively the same to consumers. Apple didnt
go down market with new hardware, and that could affect its ability to turn emer
ging market desire into emerging market traction. Still, it is working more clos
ely with retailers and partners in countries like India to make hardware more af
fordable and accessible in other ways, so that could make up for the absences of
cheap devices.</P>
<p><a href="http://techcrunch.com/2014/03/05/apples-iphone-seen-as-more-desirabl
e-in-emerging-markets-despite-androids-dominant-usage-stats/?ncid=rss" target="_
blank" rel="nofollow">Fuente original</a></p>