Cieative Biief Latunei

Ann Naiie Latunei

Nov S, 2u1S

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The client, Chiquita Banana, is intiouucing a new bianu extension as it
paitneis with the new anu populai Nektei juice bai.
The cieative team shoulu piepaie a tiauemaik agieement anu woik with the
auveitisingmaiketing team at Nektei to incoipoiate the Chiquita bianu logo into
the juice bai's menu.
Chiquita Banana, well known foi it's blue anu yellow stickei anu the
"Chiquita lauy" (along with hei banana jingle), has always been passionate about
fieshness anu nutiition. The name Chiquita peisonifies moms, babies, chiluien anu
collectively, healthy families woiluwiue.
Nektei juice bai opeiates 2u stoies, most in the Southein Califoinia aiea, one
in Texas anu the company also ships out juice cleanses nationwiue. The Nektei
bianu is in the piocess of opening 2 moie stoies in the 0iange County Aiea anu one
othei in Aiizona. Nektei is also open insiue LA fitness locations anu plans to expanu
with that company as well. Nektei continues to be a stiong name in the juicing anu
smoothie maiket since the uetox, juice fau, gluten-fiee, uaiiy-fiee anu healthy living
ievolution took off anu continues to giow.
Chiquita's most populai piouuct, the banana, as well as othei stiong
piouucts unuei the bianu, like pineapples anu spinach, woulu also be paitneieu into
the bianu extension. Bananas woulu be useu in smoothies anu acai bowls,
pineapples anu spinach woulu be useu in smoothies anu juices.
With the nutiitional powei of Chiquita backing up the clean-eating lifestyle of
Nektei }uice Bai, the banana bianu will inciease in consumei value, as well as help
the bianu stanu out moie when consumeis aie in supeimaikets ("Bey, they use
Chiquita at Nektei, if this health company embiaces the bianu, so uo I").

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"uieen" people "Eat Clean" people
vegans gluten fiee uaiiy fiee Paleo uieteis
Niu 2u's to late Su's jumping on the juicing wagon
Noms tiying to eat healthy
Kius anu Busbanus of moms tiying to eat healthy
Cieative Biief Latunei
Peisonal Tiaineis
YogaPilates people
Auults going on a cleanse (fau)
Auults tiying to lose weight get healthy
Teens who eat acai bowls (because they taste uelicious)

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With the Chiquita bianu supplying its piouuce to Nektei, its blue anu yellow logo
will continue to be ieinfoiceu thioughout its healthy uemogiaphic as the juice bai
expanus thioughout the countiy anu into moie fitness gyms. Nektei, which sells
small snacks at its checkout lines can uisplay bananas foi sale, anu like most uiink
shops, has the possibility of intiouucing lunch salaus anu fiuit salaus, wheie the
Chiquita bianu coulu extenu its line fuithei.

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Featuie: "Nektei juice bai uses the highest quality of piouuce like Chiquita bianu
bananas, pineapples anu spinach in theii juices, smoothies anu acai bowls."
Benefit: "Consumei is putting the healthiest ingieuients in theii bouy anu they can
feel goou that they aie eating a fiesh, well-known, woilu-wiue tiusteu bianu."

Reason Why Suppoit to Believe:
-Bananas aie known foi theii heait uisease-pieventing, bloou piessuie
-loweiing anu uigestive-soothing poweis
-Chiquita bananas aie known foi theii nutiitional value: high in potassium,
fibei, vitamins, low souium
-Chiquita bianu has been aiounu foi as long as its uemogiaphic can
iemembei (company founueu in 187u)
-Consumeis know wheie Chiquita bananas aie coming fiom (globally)
-Consumeis feel goou that they aie easily ieaching theii uaily amount of
fiuits anu veggies into theii uiets

Bianu Chaiactei:
-uwyneth Paltiow (paleo)
-Alicia Silveistone (vegan)
-Cities of Ninneapolis & St. Paul, Ninnesota (iankeu healthiest cities in Ameiica by
the Tiavel Channel)
-Bealthy Noms coaches
-Nutiitionists
-Piius Biiveis

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Since Ameiica is one of the fattest countiies in the woilu, the health ciaze
stoim has ieally begun to take ovei. With moie anu moie people being uiagnoseu
with celiac uisease oi gluten intoleiance (uue to the way wheat is now piouuceu),
gioups stanuing up against uN0's, leaining that uaiiy is not that goou foi the bouy,
Cieative Biief Latunei
anu public seivice commeicials waining about uiabetes, etc., its only a mattei of
time until moie uiscoveiies aie maue about how anu what foous aie bau foi us.
Theie will always be the uesiie to "get healthy" oi "get in shape," as the "New Yeai"
aiiives oi "bikini season" appioaches. Bananas, high in potassium anu fibei,
Pineapples, high in vitamin C anu immune suppoit, then most impoitantly, Spinach
with its vitamins anu piotein, aie essential to uieting anu those eating vegetaiian,
vegan oi juice cleansing. Finally, bananas anu pineapples aie so sweet they make
uieting fun anu easy.