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Q.1.(5)
Q.2.(3) In product concept the main focus is on
quality of product so profit earn by quality
of product.
Q.3.(4) Speci al ty product whi ch customers
purchase from special shop like car &
petrol.
Q.4.(1) Big Bazaar is already divided into different
departments like cloths, electronics,
grocery etc.
Q.5.(3) In 4P s sal es and di st ri but i on come
under place heading.
Q.6.(1)
Q.7.(3)
Q.8.(4) Product having intangible attributes or
feature like taste and smell which can
feel only.
Q.9.(2) Market space concept of market related
to internet market.
Q.10.(4)
Q.11.(3)
Q.12.(3) Diminish is the last step because every
product having it decline at last.
Q.13.(1)
Q.14.(4) Government university work for nominal
social welfare or nominal profit, it comes
in non profit market.
Q.15.(3) Accountable marketing is that marketing
in which company or its employee take
the responsibility of product performance
market.
Q.16.(1) In Re-active, company call customer and
talk about the product performance which
it sale to customer previously.
Q.17.(4)
Q.18.(3)
Q.19.(2) Marketi ng i s the acti vi ty done by the
company so, it comes under company.
Q.20.(2) Pol i ti cal parti es comes under broad
environment in which company operate
so it come under macro environment.
Q.21.(2)
Q.22.(2)
Q.23.(4) Permanent Customer of any product or
service is called client.
Q.24.(5) The service which is going to serve by
the company or bank, marketing for such
things come under pro-active marketing
Q.25.(1) Van with company poster is come under
advertisement because it is paid form of
promotion.
Q.26.(3)
Q.27.(2) In i nt er nal mar ket i ng denot es t he
intranet transaction like B to B & B to C.
Q.28.(2)
Q.29.(2)
Q.30.(1) Compet i t ors are t he rel at ed part of
busi ness who come under mi cr o
environment.
Q.31.(2) Niche market is a market which is having
small number of customer in it so it is a
very small market.
Q.32.(5)
Q.33.(4) These are the di stri buti on strategi es
which is depend on bank policy which it
adopt, any strategy can be adopt by
bank.
Q.34.(4) Supply chain management is a chain in
which three things were running or flow.
1- Money
2- Goods or Product
3- Information
Q.35.(5)
Q.36.(3) Mar ket i ng st ar t s f r om t o know t he
customer need, want & demand.
Q.37.(4)
Q.38.(3)
Q.39.(2)
Q.40.(3) The first step in marketing process is to
setting the objectives because without
objective any work cannot be done so
as in marketing.
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Q.41.(3) Innovation means to do something new
which not done something in past.
Q.42.(4) Perception means first sight thought
which are psychological factors.
Q.43.(2) Post purchase behaviour is last step in
buying process.
Q.44.(5)
Q.45.(3) These are those customers who do not
follow a single product.
Q.46.(1)
Q.47.(2) People, process & physical evidence
collective called augmented P s.
Q.48.(3) In growth stage profi t, i ncreasi ng i n
acceleration manner.
Q.49.(4) In differentiation strategies company
provides things according to different type
customer.
Q.50.(4) All the things are related to psychology.
Q.51.(5)
Q.52.(5) Habi t ual behavi our i s t he nat ure of
hardcore loyal they purchase same kind
product every time.
Q.53.(5) Sale distribution include personal selling.
Q.54.(4) These directly related to business do
they come under micro environment.
Q.55.(3)
Q.56.(1) Bank use di r ect channel whi ch i s
ProviderUltimate customer
Q.57.(2) In peak stage company earns maximum
profit in PLC because sale is maximum
in this stage.
Q.58.(2) Branding is the part of product mix.
Q.59.(1) Tar get mar ket st ar t f r om or af t er
segmenting the market.
Q.60.(5) Marketing score include
Service Place
Events Goods
Because wi t h hel p of al l market i ng
objective is complete.
Q.61.(2) Sl ow ski mmi ng i s appropri ate when
consumer awareness levels are high i.e.
the current demand is high, the high initial
price does not attract more competitors
t o t he mar ket yet t he hi gh pr i ce
communicates the image of a superior
product.
Q.62.(1) Rapid penetration strategy involving Low
i ni t i al pr i ce & HEAVY spendi ng on
promotion is useful when a company
wants to maxi mi ze i ts market share
assumi ng t hat t he mar ket i s pr i ce
sensitive.
Q.63.(3) Rapid penetration strategy is best for a
highly price sensitive market, where a
low price stimulates market growth, also
with accumulated production experience
the cost of each unit decreases, favoring
setting of a low price.
Q.64.(4) Slow penetration is best because the
market size is large, this will help the
product find its own place in the market.
Since market is aware of the product
heavy production is not essential, also
t he l evel of compet i t i on i s not very
challenging.
Q.65.(3) Mat uri t y i s t he best st age f or a new
product because this stage normally
lasts longer than the previous stages,
also because of market saturation or
overcapaci ty i n i ndustry, customers
would be motivated to switch over to new
products.
Q.66.(3) Maturity stage lasts longer than the other
stages and can be divided into three,
di st i nct phases- Gr owt h, St abl e &
Decaying maturity.
Q.67.(1) Most products are in the maturity stage
because this stage normally last longer
with each product Scrambling to find to
own place in an overcrowded market
comprising a few giant forms & a large
number of speci al i zed or NICHER
firms.
Q.68.(4) Quality important aims at increasing the
p r o d u c t s o f F U N C T I O N A L
PERFORMANCE, Feature improvement
aims at adding NEW FEATURES (Eg.
SIZE, WEIGHT, ACCESSORIES ETC.)
that expands the products performance,
safety & convenience.
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Style improvement aims at increasing
the products aesthetic appeal, trying to
give the product a unique market identity.
Q.69.(1) Aesthetic appeal relates to the exterior
beauty and look of a product; the strategy
i s t o gi ve t he pr oduct a UNIQUE
MARKET IDENTITY whi ch hel ps t o
distinguish it from others.
Q.70.(1) Single niche is better because a small
firm does not have the resources for
capturing and holding the mass market.
Q.71.(3) By defending market charges the market
leader keeps increasing its competitive
strength and value to customers so that
they face, the challenge of competitors
resolutely.
Q.72.(2) Because Needs are the BASIC human
requirements, needs became WANTS
when they are directed to specific objects
that might satisfy the needs.
Q.73.(3) For eg. a laptop would be compatible with
headsets, presentation projectors, MP3
players, cameras, mobile, handsets, etc.
Q.74.(2) All the accessories, although diverse are
r el at ed i t ems t hat f unc t i on i n a
compatible manner.
Q.75.(4) The width refers to how many different
product lines the company covers, the
LENGTH refers to the total number of
items in the mix, the depth refers to how
many variants are offered of each product
in the line, the consistency refers to how
closely related the various product lines
are in end use, production requirements,
distribution channels etc.
Q.76.(5) Al l of t hese ar e t he f unct i ons of
mar ket i ng; pur chase of basi c r aw
consistency, storage, transport, & sales
for a profit of the goods manufactured.
Q.77.(3) Except marketing finance, all are primary
functions whereas marketing finance is
secondary function of marketing.
Q.78.(1) Brand loyalty is a psychographic factor;
consumer psychology plays a major role
in determining loyalty irrespective of
one s Socioeconomic status.
Q.79.(4) The PLC of any product has Four Basic
Stages, Introduction, growth, Maturity,
Decline.
Q.80.(1) USA
Q.81.(3) Transfers i s not the core part of the
marketing.
Q.82.(3) Accor di ng t o pr oduct i on concept
consumer will prefer both product which
widely available and with low cost.
Q.83.(3) In selling concept needs of buyer.
Q.84.(4) The gi ven al l t he t hi ngs r el at ed t o
marketing concept.
Q.85.(4) Internal marketing includes all the things
in the internal marketing.
Q.86.(1) Interest of top management is having no
use i n devel opi ng t he mar ket i ng
strategies.
Q.87.(1) A strategi c Busi ness uni t i s a si ngl e
busi ness or a col l ect i on of r el at ed
business that can be planned separately
from the rest of the company, to has to
own set of competitor, to manager is
responsible for strategy planning & profit
performance.
Q.88.(4)
Q.89.(2)
Q.90.(4)
Q.91.(3)
Q.92.(3) Mul t i pl e regressi on i s t he best t ool
because it is used to know the effect of
several or different things.
Q.93.(2) Personal factors or influence play major
role in adoption of and new product.
Q.94.(2) Product width includes the product lines.
Q.95.(2)
Q.96.(2)
Q.97.(2)
Q.98.(3)
Q.99. (1) Q.100. (3) Q.101. (3)
Q.102. (3) Q.103. (3) Q.104. (5)
Q.105. (2) Q.106. (4) Q.107. (1)
Q.108. (5) Q.109. (4) Q.110. (4)
Q.111. (3) Q.112. (2) Q.113. (3)
Q.114. (4) Q.115. (4) Q.116. (4)
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Q.117. (1) Q.118. (3) Q.119. (1)
Q.120. (2) Q.121. (1) Q.122. (2)
Q.123. (4) Q.124. (1) Q.125. (4)
Q.126.(3) Market share - It means how many
percentage of market i s covered by a
company in comparison to its competitors
Q.127.(1) CLC = Customer life cycle
Q.128.(1) I deal i s t i c - Mar k et i ng: - When al l
marketing tools are used to catch or to
get customers or to target the customer.
Q.129.(2) Prospecting is the first stage in personal
sel l i ng, means t o make a l i st of
pr ospect i ve cust omer s or t o f i nd
prospects.
Q.130.(4) All given points are the role of selling
which a seller has to perform.
Q.131.(3) ATM i s a speci al ty store because, i t
provide a special service from its store.
Q.132.(4) Al l gi ven are the characteri sti cs of a
service and banking is a kind of service.
Q.133.(5) Passbook in bank is a product as well
as a physi cal evi dence because i t
change cost to issue and it is tangible
evidence which is use for a service.
Q.134.(1) Set t i ng obj ect i ves i s a f i rst st ep i n
marketing process.
Q.135.(2) Cover t Adver t i si ng - It i s a f or m of
advertising in which product are display
in films and serials or T.V. shows.
Q.136.(2) MKIS = Marketing Information System
Q.137.(3) Market Segmentation means to divide the
customers on basis of several factors.
Q.138.(4) All written points on the features of a
product.
Q.139.(1) Micro Environment:- Those factors which
are micro environment like competitors.
Q.140.(5) Al l t he wri t t en poi nt s are t he basi c
activities of the VCM.
Q.141.(2) In skimming pricing strategy the price of
product is initially high and decreases
after time.
Q.142.(1) I n mar k et i ng mar k et means t he
customer of the company.
Q.143.(4) Al l t he gi ven poi nt s on t he macr o
environment factors.
Q.144.(3) Promotion is the 4
th
element of marketing
mix for product.
Q.145.(2) Decline is the last stage of product like
cycle.
Q.146.(5) All the given factors are the responsible
for affecting buyer behaviour.
Q.147.(1) Philip Kotler is the father of marketing.
Q.148.(4) The given points are related to personal
selling.
Q.149.(5) All the given points in the question are
the means of digital marketing
Q.150.(5) Selling starts from production.
Pr oduct i on - Pr omot i on-Sal e and
Distribution
- Profit through selling
Q.151. (4) Q.152. (4) Q.153. (2)
Q.154. (4) Q.155. (1) Q.156. (3)
Q.157. (2) Q.158. (2) Q.159. (3)
Q.160. (3) Q.161. (3) Q.162. (2)
Q.163. (4) Q.164. (2) Q.165. (4)
Q.166. (4) Q.167. (3) Q.168. (4)
Q.169. (1) Q.170. (2) Q.171. (3)
Q.172. (4) Q.173. (2)
Q.174. (3) Q.175. (4) Q.176. (2)
Q.177. (4) Q.178. (4)
Q.179. (3) Q.180. (2) Q.181. (4)
Q.182. (4) Q.183. (3)
Q.184. (2) Q.185. (4) Q.186. (3)
Q.187. (4) Q.188. (3) Q.189. (3)
Q.190. (3) Q.191. (1) Q.192. (3)
Q.193. (4) Q.194. (4) Q.195. (4)
Q.196. (3) Q.197. (3) Q.198. (4)
Q.199. (3) Q.200. (3) Q.201. (3)
Q.202. (4) Q.203. (4) Q.204. (1)
Q.205. (4) Q.206. (4) Q.207. (4)
Q.208. (4) Q.209. (3) Q.210. (1)
Q.211. (4) Q.212. (1) Q.213. (3)
Q.214. (4) Q.215. (1) Q.216. (3)
Q.217. (1) Q.218. (2) Q.219. (3)
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Q.220. (1) Q.221. (3) Q.222. (4)
Q.223. (5) Q.224. (1) Q.225. (3)
Q.226. (2) Q.227. (1) Q.228. (1)
Q.229. (4) Q.230. (5)
Q.231. (3) Q.232. (1) Q.233. (4)
Q.234. (2) Q.235. (3) Q.236. (4)
Q.237. (1) Q.238. (4) Q.239. (3)
Q.240. (5) Q.241. (3) Q.242. (3)
Q.243. (4) Q.244. (1) Q.245. (3)
Q.246. (3) Q.247. (2) Q.248. (4)
Q.249. (1) Q.250. (3) Q.251. (1)
Q.252. (1) Q.253. (2) Q.254. (3)
Q.255. (3) Q.256. (4) Q.257. (1)
Q.258. (3) Q.259. (3) Q.260. (2)
Q.261. (3) Q.262. (3) Q.263. (2)
Q.264. (2) Q.265. (3) Q.266. (5)
Q.267.(3)
Q.268.(5)
Q.269.(4)
Q.270.(4)
Q.271.(3)
Q.272.(3)
Q.273.(2)
Q.274.(2)
Q.275.(1)
Q.276.(2)
Q.277.(1)
Q.278.(1)
Q.279.(4)
Q.280.(4)
Q.281.(2)
Q.282.(5)
Q.283.(4)
Q.284.(4) Government, Trade Unions, Consumer
Associ at i on work f or prot ect i on of
Consumer interests.
Q.285.(4) We promote sales by reducing price, by
di st r i but i ng coupons, by ensur i ng
competitions.
Q.286.(1) Marketing concept is consumer oriented,
hence the main objective of marketing is
to satisfy the consumer.
Q.287.(5)
Q.288.(4) To discover the need of consumer, to
pr oduce accor di ngl y, t o gener at e
demand, to sale, to provide after sale
services are the part of new concept of
marketi ng. So these are i ntegrate to
marketing.
Q.289.(5) To approach the remote areas and to
reduce the cost of production are the
main objective of advertising.
Q.290.(2) Money spent on adver t i si ng i s an
i nvest ment because i n f ut ur e t hi s
expenditure increases sales and income
ultimately.
Q.291.(2) There are 5 stages of product life cycle,
they are
(1) Introduction (2) Growth
(3) Maturity (4) Saturation
(5) Obsolescence
Q.292.(3) Money deposited by Public is a liability
because at t he t i me of demand i t i s
returned to them.
Q.293.(5)
Q.294.(3) Packaging makes product safe against
storage and transporting.
Q.295.(4) In accounting, income and expenditure
are treated so that real financial position
of the organization can be gauged at a
particular time.
Q.296.(2) All are abbreviations.
Q.297.(1)
Q.298.(4)
Q.299.(5)
Q.300.(1)
Q.301.(5)
Q.302.(5) The elements of marketing mix are also
known as 4Ps of marketing.
Q.303.(3) All other tools of marketing-mix used after
the product generation
Q.304.(1)
Q.305.(4) All together form an organization
Q.306.(1)
Q.307.(4) Al l opt i ons t oget her f or ms sal es
promotion programme
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Q.308.(2) Bank Building is an asset not product
Q.309.(4) All means given in the options are the
tool for collecting secondary data.
Q.310.(4)
Q.311.(3) Raw mat eri al deci des t he qual i t y of
product not marketing segmentation
Q.312.(2) All are abbreviations
Q.313.(1)
Q.314.(3)
Q.315.(5)
Q.316.(3) Brand give special recognition to the
product.
Q.317.(5)
Q.318.(1) Deposits have largest share in domestic
savings
Q.319.(4) In di rect market i ng product i s sol d
directly to the end user or customer,
hence it is a zero base channel.
Q.320.(4)
Q.321.(1)
Q.322.(4)
Q.323.(4) All are the factors of Buying Behaviour
segmentation.
Q.324.(3) All are abbreviations
Q.325.(4)
Q.326.(3)
Q.327.(3)
Q.328.(5)
Q.329.(5) Import means to purchase from other
country. So it is a part of International
trade.
Q.330.(2) Sal e i s bot h ment al and physi cal
process.
Q.331.(2) All are abbreviation and BEP is a point
at which a form earns no profit no loss,
so this is no profit no loss point.
Q.332.(5)
Q.333.(5) When brand is registered under trade and
mer chandi se mar ks, Act , 1958, i t
becomes trademark. All the options are
examples of trade-mark.
Q.334.(1)
Q.335.(5)
Q.336.(1) Test Marketing means to test the product
i n t he mar ket bef or e commer ci al
production.
Q.337.(3)
Q.338.(3)
Q.339.(4) ServiceIt means customer servi ce
customer service is the provision of a
service to a customer before, during &
after a servi ce to a customer before,
during & after a purchase Customer
service is a series of countries designed
t o enhance t he l evel of cust omer
satisfaction.
(4) gift coupon of a chain store is the
method of sales promotion not a service.
ValueIt denotes money only.
Q.340.(4) Pr oduct concept The pr oducer
concent r at es on pr oduct qual i t y
performance, innovative feature, during
production.
Q.341.(2) Selling conceptIn selling concept the
producer focuses on aggressive selling
through high promotional efforts. Selling
concept is applicable for products.
LikeInsurance, Encycl opedi a, fund
raisers.
Q.342.(5)
Q.343.(1) SBU : Strategic business unit means
it is a single business of related business
that can be planned. Separately from the
rest of the company.
Q.344.(3) Product oriented definition will explain
about the product which the company is
making like we make Cosmetic , rest
of others are not defining the product they
are defining industry which they belong
to.
Q.345.(2) Market ori ented defi ni ti on defi ne the
mar ket or i ndust r y i n whi ch t he
company is working like energy industry,
entertainment industry, FMCG industry.
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Q.346.(1)
Q.347.(1) Intensive growthThe company identify
opportunities to achieve further growth
with current business. They see whether
they can gain more market share with
its current product in current market
(market penetrati on), next i s to fi nd
develop new market. for current product
(Met devel opment), next they see or
devel op new products to i ts current
market. (product development strategy).
Q.348.(4) Ver t i cal I nt egr at i onWhen t he
company owns/hold all its suppliers and
downstream buyer.
Hor i zont al I nt egr at i onWhen a
company handles the different parts of
production process.
eg. Company is growing raw material,
own transport, marketing, retailing.
Forward Integration : When company
controls its distribution and retailers of
its own to sold its product.
Backward I ntegrati onWhen t he
company control/ produce some of its
products it is backward Integration.
eg. Car company may own/produced a
tire company.
Q.349.(5) Di versi f i cat i on growt hWhen a
company finds, highly attractive new
industry is called. Diversification growth.
(i) Concentric Diversification : When
the company seek new products that can
fit with existing product.
(ii) Horizontal Diversification : When
a company develop new product that are
unrel at ed wi t h current product l i ke
cassette manufacturing company also
producer cassette tray.
(iii) ConglomerateThe company see
new opportunities which have no relation
with its current product like Tata has
many business steel, truck, salt.
Q.350.(3)
Q.351.(2) A style is a basic & distinction mode of
expression appearing in a field of human
Endeav our . A s t y l e c an l as t f or
generation.
Fashion : A fashi on i s a commonl y
accepted or popular style in a given field.
The length of fashion cycle is hard to
predict.
Fad : Fads are fashions that come quick
into public are adopted quickly, and it is
also decline very fast.
TrendIt is a direction or a sequence of
events which have some movement &
disability.
Q.352.(4)
Q.353.(4) To observe global picture, the company
has t o see al l . Age, i ncome, f ami l y
member s, Technol ogi cal , Pol i t i cal
changes.
Q.354.(2)
Q.355.(3) St i mul us r esponse : Whi ch t he
customer gives at the very first/ starting
time after using the product or seeing
the products.
Q.356.(5) Reference group : It consist of all the
gr oups t hat have a di r ect /i ndi r ect
influence on his (customer) attitudes.
Aspirations groups : They are t he
groups to which a person would like to
belong.
Q.357.(4)
Q.358.(4) Primary group : Primary group consist
of people who interact or direct influence
the customer (family, friend, neighbors,
relatives) The customer to whom interact
mainly, continuously & informally.
Q.359.(4) In Maslow s need hierarchy theory. Self-
actualization is the last stage or top most-
stage which tells the human what he has
given to the society in the past. So 4th
answers reflect the best answer.
Q.360.(1) Freud s Theory :Si gmund Fr eud
assumed that psychol ogi cal forces.
Shapi ng peopl e behavi our whi ch i s
largely unconscious (that a person
can t fully understand).
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Q.361.(4) Brand familiarity : When the consumer
is aware about the product or brand after
repetition done by marketer.
Brand Loyal tyThe consumer i s
showing faith & interest towards product
& using it from a long time.
Q.362.(2) AwarenessWhen the consumer likes
to know about the product, and at a
present he is not known to the product.
InterestWhen the consumer shows
their interest towards the product for
purchase.
TrialWhen t he consumer l i kes t o
purchase the product for trial basis.
Adoption : When consumer l i kes to
adopt the same.
Q.363.(1)
Q.364.(3)
Q.365.(3) ( i ) Pur e Monopol y: o n l y o n e
manufacture, charges high price, little or
no advertising.
(ii) Oligopoly Smal l no. of l ar ge
produces having both highly different
product as well as standard product eg.
Oil & Steel.
(iii) Monopolistic Many competitors,
try to different their product whole or in
part (Heavy advertise) market. segment
to provide superior value.
(iv) Pure comp :Many competitors.
competitor s price will be the same. No
advertisement unless advertisement can
make psychological difference.
Q.366.(2)
Q.367.(3)
Q.368.(2)
Q.369.(3) Customer :The person who purchases
a product of a company.
Prospective /Potential Customer :The
people who have shown interest would
be the customer of the company in future.
Q.370.(3) Market demand :The t ot al vol ume
bought by the customer i n a defi ned
geographical and in a defined time period
and in a defined market environment and
defined market programme.
Q.371.(2)
Q.372.(1)
Q.373.(2) Product variety Marketing :Provide
sever al pr oduct s of var i ous st yl es
quant i t i es, si zes. Of f ered vari et y t o
buyers.
Mass Marketing :Offer products to
mass or number of people at large.
Target variety marketing : Offer variety
of product s t o onl y t arget group or
different target groups.
Q.374.(3)
Q.375.(3)
Q.376.(2) Market segment groups are those groups
for which the product is made or it is also
called target market (segmented group)
Q.377.(4) Segmentation :Di vi di ng t he whol e
population into different sections on the
basis of purchasing power, geographical
location, buyer attitudes, demographical.
Q.378.(3) HUL produci ng vari et y of soaps of
different price (expensive & cheap) by
considering income factor of consumers
or purchasing power.
Q.379.(1) (i) Split Loyal: Using 2 or 3 brands from
a long time or showing their loyalty to
different brands from long time. eg. using
Red label, Taza, Tetley.
(ii) Shifting LoyalThose consumer who
are using brands during the certain time
and then changes the brand. They are
shifting their loyalty after a certain period.
(iii) SwitchesThe people/buyers who
frequentl y Swi tches to the di fferent
brands and not considered as loyal.
Q.380.(4) Rat i onal i t y means based on some
r eason or l ogi c whi ch i s act ual l y
p r o h i b i t ed i n al l . I n mar k et i n g
segmentation also denies rationality.
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Q.381.(2) (1) Differentiated Marketing : Different
of f er/ programmes/ dei gn/ pri ce f or
different target markets.
(2) Undifferentiated Market. : Similar
price to the all No, differentiation in the
market.
Q.382.(3) HUL : Produces di fferent product to
different target market.
Maruti : Different models to different
buyers.
Coca Cola : Similar product to all.
Q.383.(4)
Q.384.(3) New Product Line :Entirely new product
Series like HUL manufactures cream,
soaps, tea. Suppose they start clothes
product line also, this is called New
product Line .
Repositioning : Positioning means
creating brand awareness in the eyes of
the customer & repositioning means
existing brand should be positioned in
the minds of new consumer.
Q.385.(3)
Q.386.(2)
Q.387.(3)
Q.388.(4)
Q.389.(4) Idea Pursing Stage :Idea Generation,
Idea screaming, Idea evaluating, analysis
Q.390.(4) Commercialization is the stage when
cost is high. The manufacturer has to
organi ze ful l manufacturi ng faci l i ty,
mar k et i n g f ac i l i t y , mar k et i n g
communication etc. While rest does not
so much expensive stage.
Q.391.(1)
Q.392.(3) Customers/people react differently for
different products.
(i) early adapters : The opinion leaders
who carefully search the new product that
might give them dramatic competitive
advantage.
(ii) Early majority : They adopt t he
product when most of the advantage, is
also derived/ proves in the market & lot
of adoption is also takes place.
(iii) Innovators : They are ready to adopt/
try new product. They relatively earlier in
adopting new ideas.
(iv) Laggards : They are tradition bound
and resist the innovation until they find
suitable for them.
Q.393.(2) Personal influence plays a major role in
the adoption of new products. The family
members, relatives, friends, influences
the buyers.
Q.394.(3) The PLC : The product l i fe cycl e i s
similar like human life cycle. It says the
change in demand & technology changes
at every stage of it & it has 4 stages.
Q.395.(4)
Q.396.(3)
Q.397.(2) (i) Introduction : Cost is high, slow sales
volume, No competition, high advertising,
No profit/ Little.
(i i ) Growth : Reduced cost , sal es
i ncreases, competi ti on begi n, profi t
substantially increases, price decrease.
(i i i ) Maturi ty : Cost l ow, i ncr ease
competition, high advertising cost, price
drops, sales down.
(i v) Decl i ne : Sal es decl i ne, pr i ce
promotion, profit is less or negative.
Q.398.(4)
Q.399.(4) Rapid Skimming : The strategy where
product is new, the producer can set high
prices and can extract maximum profit
by high promotion & create awareness.
Q.400.(1) Slow Skimming : Product i s new so
he fixes the price high but promote less
so that the profit derived from market is
sl ow because peopl e awar e about
product slowly.
Q.401.(3) By defending market charges the market
leader keeps increasing its competitive
strength and value to customers so that
they face, the challenge of competitors
resolutely.
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Q.402.(2) Because Needs are the BASIC human
requirements, needs became WANTS
when they are directed to specific objects
that might satisfy the needs.
Q.403.(3) For eg. a laptop would be compatible with
headsets, presentation projectors, MP3
players, cameras, mobile, handsets, etc.
Q.404.(2) All the accessories, although diverse are
r el at ed i t ems t hat f unc t i on i n a
compatible manner.
Q.405.(4) The width refers to how many different
product lines the company covers, the
LENGTH refers to the total number of
items in the mix, the depth refers to how
many variants are offered of each product
in the line, the consistency refers to how
closely related the various product lines
are in end use, production requirements,
distribution channels etc.
Q.406.(5) Al l of t hese ar e t he f unct i ons of
mar ket i ng; pur chase of basi c r aw
consistency, storage, transport, & sales
for a profit of the goods manufactured.
Q.407.(3) Except marketing finance, all are primary
functions whereas marketing finance is
secondary function of marketing.
Q.408.(1) Brand loyalty is a psychographic factor;
consumer psychology plays a major role
in determining loyalty irrespective of
one s Socioeconomic status.
Q.409.(4) The PLC of any product has Four Basic
Stages, Introduction, growth, Maturity,
Decline.
Q.410.(1) USA
Q.411.(4) 1982
Q.412.(2) 1986
Q.413.(5) Good packaging protects the contents,
the product & the contents their in are
identifiable because of good packaging,
i s a means of advert i si ng owi ng i t s
aesthetic appeal & increases ease of
handling by consumer.
Q.414.(2) Fredric Winslow Taylor is the father of
Scientific Management.
Q.415.(4) Si nce there i s no i ntermedi ary i n the
di rect marketi ng channel i t i s cal l ed
ZERO LEVEL.
Q.416.(4) A transaction is an exchange or a trade
of values when an agreement is reached
between two parties; here both parties
receive something tangible during the
exchange, in case of transfer this does
not happen.
Q.417.(3) Demography is a micro environmental
factor, which is highly reliable, for the
short & i nt ermedi at e run. The mai n
demogr aphi c f or ce t hat mar ket er s
monitor is population because people
make up markets.
Q.418.(4) The marketing department uses a three
stage procedure for demand forecasting
of sales, it prepares a macroeconomic
forecast first, followed by forecast first,
followed by a company sales forecast.
Q.419.(4) Market i ng deal s, wi t h i dent i f yi ng &
meet i ng human & soci al needs; i t
customize according to the needs of the
consumers where since it is consumer
o r i en t ed . I t ai ms at c r eat i n g ,
communicating & delivering value to
customers.
Q.420.(4) HRM Phase II
Q.421.(2) Conventions & Seminars are organized
for facilitation direct interaction between
the employer & prospective employee .
Q.422.(3) Henry Fayol
Q.423.(4) Hugo Muntseber.
Q.424.(1) Abraham Masl ow gi ve the fi ve ti ered
pyramidal need Hierarchy theory.
Q.425.(5) All the options are theories of motivation.
Q.426.(4)
Q.427.(4) Expansion of business is not an objective
of pricing because pricing objective of a
product is very much oriented to product
not for company expansion purpose.
Q.428.(2) Marketing research is task of marketing
department in the company.
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Q.429.(4) Inseparability and intangibility is the
option who are characteristics of the
services or bank services.
Q.430.(2)
Q.431.(5) Al l t hese ar e t he cor e concept of
marketing.
Q.432.(2) Mar ket i ng st ar t s f r om need want
Deman d , an d d eman d i n c l u d e
willingness to pay plus ability to pay for
the product.
Q.433.(2) In marketing consumer is the controlling
force because marketing done according.
to customer need want & demand.
Q.434.(1)
Q.435.(1) VAIS stand for values and life style.
Q.436.(3) Who are their legal advisors this is the
part which companies are not interested
to know about their competitors.
Q.437.(4) In a potential market customer have all
the things interest to purchase income
to purchase accessibility to market.
Q.438.(1) In mass marketing the seller engage in
the mass production, mass distribution
of one product for all buyers.
Q.439.(2) Soft-core loyal one of those customers
whose shift from favouring one to another
brand.
Q.440.(4) In di fferenti ated marketi ng company
make product accordi ng to di fferent
customer according to their standard.
Q.441.(4) Type wri t ers are i n decl i ne st age of
product life cycle.
Q.442.(4) Product awareness advertising is not the
part of marketing strategy.
Q.443.(1) All the things were started in the maturity
stage to increase the profit and sale of
product.
Q.444.(1) To mai nt ai n t he market share f or a
product the continuous innovation is the
best unchaining.
Q.445.(4) The products in product line are same is
several things like shape, size, price,
function, cost etc.
Q.446.(2) When an individual feel deprivation some
basic satisfaction, it is need.
Q.447.(3) In production concept product is produce
maximum and distribute widely.
Q.448.(3) The main objective or achievement of
marketing is to satisfy the customer.
Q.449.(1) Under internal marketing the company
hi ri ng, trai ni ng and moti vati ng thei r
employees to serve the customer with
efficiency.
Q.450.(2) Customer val ue means the benefi ts
expect ed by t he cust omer f rom t he
product against its cost.
Q.451.(2) In react i ve market i ng company and
cust omer t al k about t he pr oduct ,
per f or mance whi ch i s sel l by t he
company or purchase by the customer.
Q.452.(4)
Q.453.(3)
Q.454.(1)
Q.455.(1)
Q.456.(3)
Q.457.(4)
Q.458.(1)
Q.459.(2)
Q.460.(3)
Q.461.(2)
Q.462.(4)
Q.463.(2)
Q.464.(5) Onl y survey of wants and desi res of
consumer s i s r el at ed t o consumer
survey.
Q.465.(5)
Q.466.(1) In sandwich man advertising, joker, etc.
displays the product.
Q.467.(3) In publicity there is no need of payment.
It can be made by medi a, f r i ends,
relatives etc.
Q.468.(2) In Moder n Concept of mar ket i ng,
consumer i s t he ki ng of market . So
Modern market can be considered as
buyers market.
Q.469.(3)
Q.470.(5) All factors given in the options.
affect the consumer behaviour.
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Q.471.(1) All are abbreviations
Q.472.(4)
Q.473.(2) Secondary Data can be collected easily,
so researchers starts their research by
collecting secondary data.
Q.474.(3)
Q.475.(5) Soci et y shapes our bel i ef s, val ues,
norms. Hence option should be all of
these
Q.476.(3) Reminder advertising is essential at the
maturity stage of product life cycle.
Q.477.(2)
Q.478.(1)
Q.479.(4) All statements are true about product life
cycle.
Q.480.(3)
Q.481.(4) Cost Benefit Analysis is related to cost
accounting.
Q.482.(2)
Q.483.(3)
Q.484.(2)
Q.485.(1)
Q.486.(2)
Q.487.(3)
Q.488.(4) In news Article we do not promote sale.
Q.489.(4)
Q.490.(4)
Q.491.(4) Al l t he t asks gi ven ar e needed f or
successful internal marketing.
Q.492.(4)
Q.493.(2)
Q.494.(2)
Q.495.(4)
Q.496.(3) An advertisement does not tell how a new
product works.
Q.497.(2)
Q.498.(4)
Q.499.(5)
Q.500.(2) Whole Sellers and Retailers purchase
goods for further sale.
Q.501.(5) All are the parts of structure of Economy,
Hence option is None of these.
Q.502.(3) VAT (Value Added Tax) has replaced
Sales Tax.
Q.503.(4) All are abbreviations.
Q.504.(4)
Q.505.(5)
Q.506.(2)
Q.507.(1)
Q.508.(4) Old concept of marketing is related to
product and seller while modern concept
is related to consumer.
Q.509.(5)
Q.510.(1) Marketing mix decides the marketing
Budget of an organization.
Q.511.(4)
Q.512.(4)
Q.513.(1)
Q.514.(2)
Q.515.(1) All business activities revolves around the
marketing so marketing concept is the
central point of all business activities.
Q.516.(2)
Q.517.(1) In l ast f ew year s back ICICI Bank
adopted High-Pressure Selling of their
products, specially loan products.
Q.518.(3) Credit Card and Debit Card is Plastic
Money.
Q.519.(1)
Q.520.(3)
Q.521.(5) All factors together being development
of Marketing.
Q.522.(5)
Q.523.(3)
Q.524.(1) PERT is a technique used for evaluating
the programmes.
Q.525.(5) Mediators in distribution channel, sales
person and consumers are 3 parts of tri-
party activity of sales promotion.
Q.526.(3) Tangible assets those assets which have
physical appearance like car, mobile,
radio etc. And those assets that have no
physi cal appear ance ar e known i s
intangible assets such as loan, goodwill,
patent, copyright, royalty etc.
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Q.527.(5)
Q.528.(2)
Q.529.(4)
Q.530.(3) Full form of ATM is Automated Teller
Machine.
Q.531.(4)
Q.532.(5)
Q.533.(4) marketi ng research i s necessary for
effective sale.
Q.534.(5) All options are true about product. So
on the above reason product life cycles
concept is developed.
Q.535.(1)
Q.536.(5)
Q.537.(2) Net Banki ng i s a faci l i ty provi ded by
banks when technology has improved.
This is not a product, so there is no need
of marketing.
Q.538.(4)
Q.539.(4) All the qualities mentioned, should be in
a good brand.
Q.540.(3)
Q.541.(2)
Q.542.(2) mar ket i ng mi x i s t he essence of
marketing, so it s control is the key of
successful marketing.
Q.543.(1)
Q.544.(3)
Q.545.(3)
Q.546.(1)
Q.547.(5)
Q.548.(2)
Q.549.(2)
Q.550.(1)
Q.551.(3) Mobile technique changes frequently
hence it can be grouped under marketing
fluctuation.
Q.552.(3) Fut ure cust omers are cal l ed Target
Customers.
Q.553.(2) Customer s need, cost of customer,
convenience, communication formed 4C
of marketing mix.
Q.554.(5)
Q.555.(4)
Q.556.(1)
Q.557.(1)
Q.558.(5) All are abbreviations
Q.559.(3)
Q.560.(2)
Q.561.(2)
Q.562.(2) manufacturing cost is internal factor.
Q.563.(4)
Q.564.(4)
Q.565.(4)
Q.566.(1)
Q.567.(3)
Q.568.(4) For cust omer -or i ent ed compani es
cust omer sat i sf act i on i s t arget and
marketing tool.
Q.569.(1)
Q.570.(4)
Q.571.(5) All are the qualities of patent.
Q.572.(5) All are the elements of effective package.
Q.573.(3)
Q.574.(2)
Q.575.(4)
Q.576.(3) Knowledge of related markets
Q.577.(2) Cross-selling
Q.578.(5) All (1), (2) and (3)
Q.579.(1) A marketing staff
Q.580.(3) For good customer service
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Q.1.(3)
Q.2.(4)
Q.3.(3)
Q.4.(2)
Q.5.(4)
Q.6. (2) CUSTOMER FEEDBACK
Q.7.(1)
Q.8.(5)
Q.9.(5)
Q.10.(5)
STATE BANK OF I NDI A
HELD ON 27-05-2012 Based On Memor y
Q.1.(1) Marketing is a critical business function
for attracting customers.
Q.2.(2) A business needs to markets its products
when the supply exceeds demand.
Q.3.(1) Traditional marketing involves door to door
campaigns.
Q.4.(3) Tel emarket i ng i s a met hod of di rect
marketing in which a salesperson solicits
prospective customers to buy products
or servi ces, ei ther over the phone or
through a subsequent face to face or Web
conferencing.
Q.5.(4) A good sal esperson must have good
communication skills.
Q.6.(2) Direct marketing allows businesses and
nonprofits organizations to communicate
straight to the Customer.
Q.7.(2) Lead generation means identifying the
prospective buyers and then approaching
them.
Q.8.(5) Web market i ng i s t he market i ng and
promotion of products or services over the
Internet.
Q.9.(3) methods to improve marketing activities.
Q.10.(2) Planning work
Q.11.(5)
Q.12.(1) In push marketing, the information is just
pushed toward the buyer by the seller
to make him aware of his products and
services.
Q.13.(4)
Q.14.(3) sales call planning
Q.15.(3) Buyer resistance occurs when the buyer
is not able to decide whether to buy the
product or not.
Q.16.(5) persuasive communication
Q.17.(4) Benc hmar k i ng i s t he pr oc es s of
comparing one s business processes and
performance metrics to industry bests or
best practices from other industries.
Q.18.(1) Innovation in marketing means developing
as well as adopting new technologies.
Q.19.(1)
Q.20.(1) USP stands for Unique selling proposition
here, whi ch means an attracti on or a
specific feature of a product or service
which renders it different from the others.
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Q.1.(2) A family with more than 2 members
Q.2.(3) Lowering the selling price
Q.3.(5) Market segments al l ow compani es to
create product differentiation strategies to
target them.
Q.4.(3)
Q.5.(5) Tel emarket i ng i s a met hod of di rect
mar ket i ng i n whi ch a sal esper son
approaches prospective customers to buy
products or services, either over the phone
or through a subsequent face to face or
Web conferencing.
Q.6.(5) Upselling is a sales technique whereby a
seller induces the customer to purchase
more expensive items.
Q.7.(3) The process of marketing ends with the
customer satisfaction.
Q.8.(2) An impulse purchase or impulse buying
is an unplanned decision to buy a product
or service, made just before a purchase.
Q.9.(4)
Q.10.(2) Do Not Call List
Q.11.(4) Test marketing is product development
stage where the product is exposed to a
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carefully chosen sample of the population
for deciding if to reject it before its full
scale launch.
Q.12.(2)
Q.13.(4) Value based pricing sets prices primarily,
but not exclusively, on the value, perceived
or estimated, to the customer rather than
on the cost of the product or historical
prices.
Q.14.(2) Negat i ve demand i s si t uat i on where
consumers avoid a product or firm with
negative image or connotations, such as
those associated with unfair labor policies
o r t h e p r ac t i c es t h at h ar m t h e
environment.
Q.15.(1)
Q.16.(1) Internet banking allows customers of a
financial institution to conduct financial
t r ansact i ons on a secur e websi t e
operated by the institution.
Q.17.(2) Mar ket r i sk i s t he r i sk of l osses i n
posi ti ons ari si ng from movements i n
market prices.
Q.18.(1) Improved Customer Services
Q.19.(5) Marketi ng research i s the systemati c
gatheri ng, recordi ng, and anal ysi s of
qualitative and quantitative data about
issues relating to marketing products and
services.
Q.20.(3)
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Q.1.(1) Marketing is the function of only Sales
persons.
Q.2.(1) Abi l i t y and wi l l i ngness of t he Sal es
person.
Q.3.(1) Product Distribution
Q.4.(4) Service marketing refers to both business
t o consumer (B2C) and busi ness t o
business (B2B) services which includes
m a r k e t i n g o f s e r v i c e s l i k e
telcommunications services, financial
services etc.
Q.5.(2) Cust omi zat i on l eads t o i mpr oved
customer retention.
Q.6.(3) Marketing aims at increasing profits.
Q.7.(2) Aggressi ve marketi ng-when a market
becomes very aggressive, the prices of
stocks can go up significantly which in
turn makes it more expensive for a trader
t o become i nvol ved i n t he market by
buying stock.
Q.8.(3)
Q.9.(4) Market i nformati on system i s a set of
procedures and practices employed in
gat heri ng, anal yzi ng, and assessi ng
i nf or mat i on about a f i r m' s mar ket
environment comprising competitors,
cust omer s, suppl i er s, di st r i but i on
intermediaries & sales personnel.
Q.10.(1)
Q.11.(1) SME loans/finance is the funding of small
and medi um s i zed ent er pr i s es &
represents a major function of the general
business finance market-in which capital
for different types of firms are supplied,
acquired and priced
Q.12.(2) Market segmentation enables companies
to target different categories of consumers
who percei ve the ful l val ue of certai n
products/services differently.
Q.13.(3) It is a specific group of people within the
target market at which a product or the
marketing message of a product is aimed
at.
Q.14.(4) SME ar e c o mp an i es wh er e t h e
investment in plant and machinery does
not exceed Rs. 25 lakh.
Q.15.(3) USP i s a concept st at i ng t hat such
campaigns made unique propositions to
the customer and that thi s convi nced
them to switch brands.
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Q.1.(5) Cold calling is the marketing process of
approaching prospective customers or
clients typically via telephone who were
not expecting such an interaction.
Q.2.(1) Delivery channel/Distribution channel is
a path through which goods and services
flow in one direction (from vendor to the
consumer), and the payments generated
by them that flow in the opposite direction
(from consumer to the vendor).
Q.3.(4) Al l sal es l ead i s the i denti fi cati on of a
person or entity that has the interest and
authority to purchase a product or service.
Q.4.(5) Advertisement is a form of communication
used t o encour age or per suade an
audience to continue or take some new
action.
Q.5.(4) Selling is offering to exchange something
of value for something else.
Q.6.(3)
Q.7.(3)
Q.8.(3)
Q.9.(1) Bench mar ki ng i s t he pr ocess of
comparing one's business processes and
performance metrics to industry bests.
Q.10.(5)
Q.11.(5)
Q.12.(4)
Q.13.(1) Internet marketing or online marketing is
referred to as the marketing of products
or services over the internet.
Q.14.(2)
Q.15.(1)
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Q.1.(3) Di r ec t mar k et i ng i s a c hannel of
advertising that allows business and non-
profits to communicate straight to the
customer wi th adverti si ng techni ques
such as mobile messaging, email.etc.
Q.2.(2) Web marketing also known as internet
marketing is the marketing of products
or services over the internet.
Q.3.(1) More business to the company.
Q.4.(2) Lead generation
Q.5.(3) Market share i s the percentage of an
industry or market's total sales that is
earned by a particular company over a
specified time period.
Q.6.(2) Increasing the sales volume
Q.7.(4) Market segmentation enables companies
to target different categories of consumers
who percei ve the ful l val ue of certai n
products and services differently from one
another.
Q.8.(2)
Q.9.(3) Ref er r al sel l i ng i s acqui r i ng new
customers who are suggested or referred
to by existing customers. Referral selling
is the basis of all direct selling.
Q.10.(1) Unique selling proposition is a concept
that gives real or perceived benefit of a
good or service that differentiates it from
the competing brands and gives its buyer
a logical reason to prefer it over other
brands. USP is often a critical component
of a promotional theme around which an
advertising campaign is built.
Q.11.(4) converting prospective customers into
purchasers
Q.12.(3)
Q.13.(4) Cross selling is the act of selling among
or between established clients, markets,
traders etc.
Q.14.(3) Marketing strategy is a process that can
allow an organization to concentrate its
l i mi t ed r esour ces on t he gr eat est
opportunities to increase sales.
Q.15.(1) all purchasers
Q.16.(2)
Q.17.(2)
Q.18.(2)
Q.19.(1) Di gi t al market i ng i s si mi l ar t o onl i ne
marketing.
Q.20.(2) Direct selling Agent.
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Q.1.(1) Safe Deposit locker can be canvassed
among all existing account holders.
Q.2.(4) Tel emarket i ng i s a met hod of di rect
mar ket i ng i n whi ch a sal esper son
requests prospective customers to buy
products or services through phone calls
or web conferencing.
Q.3.(1) Cashless operations
Q.4.(3) It is very low
Q.5.(2) Liquidity
Q.6.(3) Bancassurance is used to describe the
partnershi p or rel ati onshi p between a
bank and an insurance company uses the
bank sal es channel i n or der t o sel l
insurance products.
Q.7.(4)
Q.8.(1) increasing deposits.
Q.9.(5)
Q.10.(1) Mut ual f unds i nvest ment s can be
ef f ect i vel y canvassed among onl y
salaried persons.
Q.11.(2) Product Design is the process of creating
a new product to be sold by a business
to its customers.
Q.12.(3)
Q.13.(1) Advertisement is a form of communication
used t o encour age or per suade an
audience to continue some actions. It is
a noti ce or announcement i n a publ i c
medium promoting a product, service.
Q.14.(1) Q.15.(2)
Q.16.(3) Value added services refers to advanced
and/or addi t i onal servi ces of f ered t o
i ncrease t hei r revenue or make t hei r
offering more competitive.
Q.17.(4)
Q.18.(2) Cross selling
Q.19.(1) Gl obal i zati on i s growth to a gl obal or
worldwide scale.
Q.20.(4) Market Research is any organized effort
to gather information about market or
customers.
STATE BANK OF I NDI A
HELD ON 22-11-2009 ( I s t Shi f t ) Based On Memor y
Q.1.(3) Q.2.(4) Q.3.(2) Q.4.(2) Q.5.(5) Q.6.(1)
Q.7.(5) Q.8.(5) Q.9.(3) Q.10.(5) Q.11.(4) Q.12.(4)
Q.13.(3) Q.14.(5) Q.15.(4)
STATE BANK OF I NDI A
HELD ON 22-11-2009 ( I I nd Shi f t ) Based On Memor y
Q.1.(1) Q.2.(3) Q.3.(1) Q.4.(4) Q.5.(4) Q.6.(2)
Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(4) Q.11.(3) Q.12.(4)
Q.13.(2) Q.14.(5) Q.15.(4)
STATE BANK OF I NDI A
HELD ON 15-11-2009 Based On Memor y
Q.1.(2) Q.2.(3) Q.3.(4) Q.4.(1) Q.5.(1)
Q.6.(3) Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(5)
Q.11.(5) Q.12.(4) Q.13.(1) Q.14.(2) Q.15.(1)
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