Title : Effectiveness of price and location to consumers behavior
buying habits and problems of food services within PUP Campus Researcher : Nasser M. Ferrer Degree : Bachelor of Science in Business Administration Major in Marketing Management Institution : Polytechnic University of the Philippines (Sta. Mesa) Year : 2014 Adviser : Prof. Antonio N. Alcantara
The Problem The study aims to determine the effectiveness of price and location to consumers behavior buying habits and problems of food services offered within PUP Campus. Specifically, it wants to answer the following questions: (1) The demographic profile of the respondents in terms of gender, age, educational attainment and employment status; (2) The effectiveness of price and location to the consumers behavior buying habits; (3) The problems encountered by food services in internal environment (return of income, profitability, suitability of area to the target market, product spoilage and its issues concerning to consumers health) and external environment (government support, threats of chained competitors and continuity of product demand trend) and; (4) The alternative courses of action necessary to address the problems encountered as perceived by the respondents.