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People Express

Case Analysis | PGHR(Group-8) | July 2014


Ambuj Choudhary Bhavini Rai Bhavya Vasan
Kunal Sehra Sahil Mehta Veeshal Beotra
Inception
Mission
Dedicated to provide low cost service in East US
Develop a better way for people to work
together
Best provider for air transportation
Become role model for other airlines

Incorporated in April, 1980
CAB Certificate awarded in October, 1980
First Flight Scheduled in April, 1981

Operational Strategy
Marketing
Very low fares
Convenient flight
schedules
Region wise identity
Positive atmosphere in
airlines
Cost
Fuel efficient aircraft
1/3 fewer employees
than other airlines
In-house expertise and
problem solving
Innovative ticketing
strategy
No freebies

Human Resource Strategy
Organizational Structure
Minimal Hierarchy
Cross Functional Teams
Self-Management
Compensation
Ownership and Life long security
High Reward for high performance
Recruitment
Selective hiring
Rigorous training program
Skills over personality


Understaffed yet slow hiring

No performance appraisals carried out

Partial implementation of job rotation

Long working hours

Failure of open door policy

Employees lost work-life balance

Nave outlook of top management




Key Issues after expansion
People Express should be adequately staffed

Refocus on employee satisfaction

Management should be more supportive

Better compensation plans

Cross utilization should be well planned





Areas of Improvement