Ambuj Choudhary Bhavini Rai Bhavya Vasan Kunal Sehra Sahil Mehta Veeshal Beotra Inception Mission Dedicated to provide low cost service in East US Develop a better way for people to work together Best provider for air transportation Become role model for other airlines
Incorporated in April, 1980 CAB Certificate awarded in October, 1980 First Flight Scheduled in April, 1981
Operational Strategy Marketing Very low fares Convenient flight schedules Region wise identity Positive atmosphere in airlines Cost Fuel efficient aircraft 1/3 fewer employees than other airlines In-house expertise and problem solving Innovative ticketing strategy No freebies
Human Resource Strategy Organizational Structure Minimal Hierarchy Cross Functional Teams Self-Management Compensation Ownership and Life long security High Reward for high performance Recruitment Selective hiring Rigorous training program Skills over personality
Understaffed yet slow hiring
No performance appraisals carried out
Partial implementation of job rotation
Long working hours
Failure of open door policy
Employees lost work-life balance
Nave outlook of top management
Key Issues after expansion People Express should be adequately staffed