E V A L U A T I O N

Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest)
for effectiveness in matching the design to its message. Then give it an overall evaluation and score.
If possible attach a copy of the design to your form.
Name Denise cambray Date 28 01 2014
F o r m a t & a u d i e n c e
What kind of design is it - an advertisement, flyer, CD cover, book jacket, oster, other! Who do yo"
think is the target a"dience - age gro"#gender#conte$t!
%his is a oster#advertisement for a street arty and market, %hey are advertisings the
&"eens diamond j"bilee, %hey are targeting eole to come to the event' %hey are targeting
family and older generation' ( think this beca"se of the contrast of the colo"rs and the
shield creates a striking ose that attracts the a"dience'
I c o n o g r a p h y
What images does the designer "se and )hat do yo" think they symbolise! *re they aroriate!
%he images "sed are a knight on a horse, a logo and a backgro"nd image' (ts medieval old
times s"ggests the old design of the aer and f"n and games of the era' %he look of the
flyer is that sho)s ride beca"se of the ict"re of the horse and knight and the shield that
yo" can see by the images that it ortrays' +es they are aroriate for the nat"re of the
oster#)hat they are trying to sell'
Score: 1 ! " #
T y p o g r a p h y
,o) many different fonts can yo" sot! Can yo" name any! What does the style s"ggest! (s it
aroriate! (s the message readable!
( can see five fonts, ( can not name any of them b"t ( can tell the different fonts by the si-e,
shae of the same font' %he style of the tyograhy and the colo"r both stand o"t to make it
eye catching and effective to read' %he style s"ggests medieval to me and ( think it is very
aroriate for the nat"re of the oster' %he headings might be a roblem for some eole
to read beca"se of the font' %he smaller )riting )o"ld easier to read beca"se of the font
and the black colo"r "sed'
Score: 1 ! " #
$ o % o u r & c h e m e
What are the main colo"rs the designer has "sed! *re they comlementary, contrasting, harmonio"s
or monochromatic! What is the message or mood they s"ggest! (s it aroriate!
%he main colo"rs are red, bl"e, black and seia' %he red and bl"e are contrasting colo"rs
that create ride and an over all .ritish feel that connects to the street arty tradition'
Score: 1 ! " #
L a y o u t
(s there a vis"al hierarchy from largest#most imortant to smallest#least! What is the most eye-
catching element! *re tye and grahics )ell-balanced! (s there a strong "nderlying design e'g'
vertical or diagonal blocks! ,o) is te$t gro"ed and aligned!
%he first thing ( see is the horse and the knight image, the heading, then te$t information
and then logo' %he most imortant things is the horse image, then the heading, then the
information and then logo'
Score: 1 ! " #
O ' e r a % % r a n ( i n g
,o) )o"ld yo" rate the design/s overall effectiveness in comm"nicating its message to its otential
a"dience and )hy!
( )o"ld given then a 4 beca"se ( think they have limited their a"dience by not incl"ding a hone
n"mber'
Score: 1 ! " #