Balance: symmetrical- occurs when the elements of a composition are the same on either side of

an axis line.

e.g of symmetrical

Asymmetrical - a little more abstract, and generally more visually interesting, than
symmetrical balance.

e.g of asymmetrical
Proportion: If we place an object in an environment thats of larger or smaller scale than the object
itself, that object will appear larger or smaller than it does in real life. This difference in proportion
draws learners attention to the object

e.g. of proportion
unity: the way in which the different elements of a composition interact with one another. A unified
layout is one that works as a whole rather than being identified as separate pieces. This will help the
learners to have a better understanding about the learning.

unity
Emphasis: draw the learners attention to a particular element


Simplicity: Keeping your design simple and uncluttered. This will help the learners to focus on the
important part that you want to highlight. too many elements will distract the learners attention

Repetition repetition of colors, shapes, textures, or similar objects helps to tie a web page design
together so that it feels like a cohesive unit. Using repetition the learner will able to link all the elements
togetherand able to understand the content clearer