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GCE Advanced Level Business Studies

Based on the Examination Board requirements for Business Studies at Advanced Level,
the material on this disc provides comprehensive coverage of every significant aspect of all
three A-Level Business Studies syllabuses, the understanding of which is vital for success
!he content is divided into eight sections, each containing interactive teaching material
with the added benefit of the "#tra #planation$ and "%andy %ints$ features which
encourage students to explore a particular topic in more depth and advise how to
approach related questions in an exam
!he teaching material is reinforced by over &'' interactive "(uic) *ire (uestions$
designed to test the student$s understanding of a particular topic, as well as some "Exam-
style (uestions$ containing useful advice on how to adopt a similar approach in an exam
!he aim of the +, is to encourage students to reach their maximum potential in their
examinations in any of the three syllabuses !his is done by conforming to the assessment
ob-ectives of the syllabuses and by developing the student$s ability to.
,emonstrate )nowledge and critical understanding of the content of syllabuses
Apply this )nowledge and understanding to multiple choice questions and examination
style questions
Course Content
1. Marketing. ,emand and Supply /ar)et Analysis /ar)eting 0b-ectives !he
/ar)eting /ix /ar)eting !ools
2. Quantitative Techniques. Elasticity of ,emand *orecasting ,escribing
,istributions 1etwor) Analysis ,ecision !rees 2nvestment Appraisal
3resentation of ,ata
3. Accounting and Finance. +osts and Brea)-even Budgets and +ost +entres
!he 3rofit and Loss Account !he Balance Sheet /anaging 4or)ing
+apital Sources of *inance 5atio Analysis
4. Production. Location of *irms 3roduction methods Economies of scale Stoc)
+ontrol (uality +ontrol 2nformation !echnology
5. People. /anagement Structure /otivation Leadership +ommunication
Employer6Employee 5elations %uman 5esources /anagement
6. External Influences. Economic 7rowth 2nterest 5ates Exchange 5ates 2nflation
8nemployment !he European 8nion
7. overn!ent Polic" and Constraints !he Law /onetary 3olicy *iscal 3olicy
0ther 3olicies 3ublic v 3rivate Sector Social 5esponsibility
#. $%&ectives and 'trateg" Legal Structure +hange in 0wnership 0b-ectives
/B0 9/gmt by 0b-ectives: Business Strategy

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