Summary of Strategies for Persuasive Messages

Direct Approach (ADA)

(Best used when you foresee that the
audience has little or no objections)
ndirect Approach (ADA)
(Best used when you foresee that the
audience will have high resistance)
Laying context- give details
Interest (what is logical) must be before bottomline
The test may have 10 reasons but choose 1-2
esire- connect w the audience emotions! "os they will feel bad so u gotta give sth good to ma#e them feel better!
$!g! the close will be in % mths time! &llow a com'ensation 'ac#age that is worth % mths!
(eaders concerns- com'romise) solutions
$nd- cannot re'eat bottomline! $!g! if you have any *ueries or concerns+ the hr is there for you! ) we wish u well! There
must be a 'ositive loo#ing statement!