Appendices

KNOWLEDGE EXCHANGE ALLIANCE Decision Tree

Appendices
Exchange software and knowledge on how to operate abroad (Dioguardi) with knowledge about sub-
contract management, improving coordination mechanism and consultancy (Beacon)
 Co-marketing

Non-equity is preferred because

R&D contracts of the desire to learn from
different alliances without a
Degree of Tacitness/Explicitness Impact on Beacon Time required
strong commitment to any and
Beacon’s Requirements (Scale: 1 – Very Explicit 10 – Very (Scale 1 – Low Impact (Scale 1 – Less Time 10 –
Implicit) Turnkey
10 –project
High Impact) orientation
More Time) towards a flagship
1) Software and Technological
2 10 firm.2
Competence
2) In-house Design 10 6
The type
9
of alliance we
3) Engineering (Light weight system – developed is an alliance based
Binistar, Arclatum: Non equity
Temporary 4 Strategic supplier/ 8distributor 5
on knowledge transfer rather
Structures)
4) Research & Development 9 7 than10a specific type of alliance
like the one’s described by
Peng (2009)
Licensing/Franchising
Degree of Tacitness/Explicitness Impact on Dioguardi Time required
Dioguardi ‘s Requirements (Scale: 1 – Very Explicit 10 – Very (Scale 1 – Low Impact (Scale 1 – Less Time 10 –
Tacit) 10 – High Impact) More Time)
1) Pre-construction services 8 10 8
Collaborate
2) Social Capital 10 9 10
3) Specialized Management Teams 9 8 9
4) Equity
Operational Efficiency 7 3 7
5) Customer Consultancy 7 4 5
6) Post-construction services 6 Strategic investment9 5

Not preferred because of

Cross- shareholding unwillingness of both partner to
invest financial resources. And
neither of the partners wants to
expland in the other’s market
Not Collaborate Joint Venture

Find other partners

18

Continue alone without any

alliance
19