$995 + GST to attend

Before 24 Oct 2014

3D
Employee Engagement and
Change Communication Toolkit
One-day Collaborative Study Group

26th November 2014, Rydges South Park Adelaide, South Australia

Gain practical knowledge and hear case studies from:

Woods Bagot
Hewlett-Packard Company
Bendigo and Adelaide Bank
Sageco
StarTrack / Australia Post
Cathay Pacific
Yahoo!7
AA Communications
Eight Steps West

Internal Communication for mobile workforce

Driving cultural change: Symbols, storytelling and leadership engagement
Internal communications framework to support employee engagement and change
Overcoming resistance to change
Communication in adversity; communication management in the face of
downsizing and redundancy

Aligning communication tools for implementation and engagement

w w w. a r k g r o u p a u s t r a l i a . c o m . a u

Employee Engagement and Change Communication Toolkit

- Wednesday, 26 Nov 2014

Collaborative Study Group

Organisations are constantly going through change. Be it small or large change, the fact that it directly impacts employees and people in the
organisation makes it a far more complex issue that must be managed very well. Effective employee engagement not only ensures that vital
information in organisations is communicated well, but it also leads to stronger brand recognition among employees.

This study group outlines core areas within employee engagement. Bringing together practitioners to explore crucial challenges practically though
case studies and share meaningful insights, enabling you to build a success story of your own.
Communication in adversity; communication management in the
face of downsizing and redundancy

8.30 Registration and refreshments

9.00

Chairperson's opening remarks

Andrea Johansen, Senior Manager Employee Communications,

Bendigo and Adelaide Bank

Facilitated by: Catriona Bryne, Group Marketing and

Communications, Sageco

About the facilitator:

With twenty years of corporate case studies in her kit bag, Catriona
will share examples of case studies of successful employee
engagement and communication practices to support a positive
transition experience for individuals and organisations.

2.00

Afternoon refreshments and networking

2.15

Engaging from the inside out: Taking employee communication

from 2D to 3D

9.15

Internal Communication for mobile workforce

Drawing on case studies and practical experience of connecting

with over 800 staff in 16 locations, the session will work through
an internal communications framework that supports employee
engagement and change by:
Defining workplace culture and mobility
Adopting communication theory for practical tactics
Aligning communication tools for implementation and engagement

Facilitated by: Susan Stewart, Global Strategic

Communication and Change, Woods Bagot

About the facilitator:

Susan Stewart has worked in professional services firms for over

15 years focusing in areas of communications, strategy, business
development and change management. Susan currently works
at leading global architecture firm, Woods Bagot as the Global
Strategic Development and Change Manager and also consults
externally to clients. In her roles Susan works closely with
leadership to articulate and implement the organisational vision
and develop integrated and aligned communications initiatives.

Getting employees to be advocates of the organisation brand

Internal communications vs internal marketing and relationship with
HR
Employee generated content and apps for 3D engagement
Facilitated by: Andrea Appleby, Director, AA Communications
(Senior Internal Communication Manager at Australia Post) and Ben
Bars, Head of Agency, Eight Steps West
About the facilitators:
Andrea Appleby trained as a journalist and has worked in public
relations, corporate communications, not-for-profit, major
infrastructure projects and was internal communications manager
at three Victorian Government departments and more recently
at Australia Post. Andrea has stories from 25-years experience
connecting people. She believes organisations can no longer rely
on two-way communication with their employees but must take on
a more collaborative approach to connect with employees using
social media and more deliberative forms of engagement.

Susan previously worked at Ernst & Young as a Senior Manager

in Communications and as a Communications and Change
Management Consultant. She has a Masters is Communication
Management and is particularly interested in organisational culture
and its impact on change.

Ben Bars has spent the last 15 years building brand and
communication strategies for clients such as McDonald's, Cathay
Pacific, Yahoo! and Vodafone.

10.30 Morning refreshments and networking - tweet #empengage

10.45 Overcoming resistance to change the importance of symbols,
storytelling and leadership engagement in driving cultural change:
Case Study of Bendigo and Adelaide Banks move to activity based
working

A large part of his team's focus is to align the Brand Promise (to the
customers) with the Brand Delivery (through the employees).
Together they will present a range of creative employee engagement
case studies

Developing an effective change communication strategy

Equipping leaders as change agents
Using symbols and stories to drive cultural change

Facilitated by: Andrea Johansen, Senior Manager Employee

Communications, Bendigo and Adelaide Bank

About the facilitator:

Growing up in Norway where folktales for centuries have been key

to pass on cultural traditions and entrench social norms, Andrea
early realised the power of stories and symbols to drive a desired
culture. After training as journalist, in 2008 she was contracted
to provide internal communications support during the merger of
Bendigo Bank and Adelaide Bank. Six years later she heads up
Bendigo and Adelaide Banks Employee Communications function,
setting the direction for the organisations internal communications
and employee engagement strategies. Andreas passion lies in the
convergence of culture, change management and communication.

12.00 Networking lunch (let us know if you have any special dietary requirements 2 weeks

3.30

Keeping employee engagement simple & practical

Simple, practical ways to engage your employees
Getting buy in from your leadership team
How to effectively communicate the successes

Facilitated by: Michelle Sutherland, CEO & Founder, Michelle

Sutherland Consulting (Former Employee Engagement Manager at
Hewlett Packard)

About the facilitator:

Michelle Sutherland former Employee Engagement Manager at

Hewlett Packard, now CEO & Founder of Michelle Sutherland
Consulting. Michelle specialises in helping organisations on how to
engage employees, gain leadership buy in along with executive and
employee driven communications.

She also runs her own network marketing company, is an active

member of the Little Black Dress Group and qualified to teach
ballet, tap and disco! Originally from Paisley Scotland, Michelle
loves the Australian way and culture, especially the people!

4.45

Closing remarks by chair and end of study group

prior to forum)

12.45 The art of transition: Why authentic communication matters

How authentic communication can provide peace of mind, support

sustainability and enable transformation
The power of individual conversations in change
The importance of authentic leadership in change

5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t
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