10 suggestions for creative strategists

Sunday, February 13, 2011

Start at the beginning
Sunday, February 13, 2011
Sunday, February 13, 2011
Rules are what the artist breaks;
the memorable never emerged
from a formula.
Sunday, February 13, 2011
You can say the right thing about a
product and nobody will listen.
Youve got to say it in such a way that
people will feel it in their gut. If they
dont feel it, nothing will happen.
Sunday, February 13, 2011
Know all the great work
Sunday, February 13, 2011
Sunday, February 13, 2011
Learn to dissect, never to copy
Sunday, February 13, 2011
Sunday, February 13, 2011
Master the art of stealing
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
See things from a creative perspective
and ask, What could I do with that?
Sunday, February 13, 2011
Sunday, February 13, 2011
Forget everything you ever
learned about advertising
Sunday, February 13, 2011
Sunday, February 13, 2011
Seek unexpected sources and
look below the surface
Sunday, February 13, 2011
Sunday, February 13, 2011
Pay close attention to human behavior
Sunday, February 13, 2011
Sunday, February 13, 2011
Read everything
Sunday, February 13, 2011
Sunday, February 13, 2011
Seek collisions
Sunday, February 13, 2011
Sunday, February 13, 2011
People
Sunday, February 13, 2011
@malbonnington
@faris
@garethk
@thaz7
@melex
@lenkendall
@lenkendall
@conradlisco
Sunday, February 13, 2011