Escolar Documentos
Profissional Documentos
Cultura Documentos
Spirits
Picture 4
Beer
Airlines
Fashion
Collection
Sports
Swimsuit
Picture 7
Classificati
ons
• Lager: It is stored for a specified period
before being bottled or canned.
COBRA 9% Others 5%
UB 50%
SAB Miller 36%
KINGFISHER BRAND MARKET
SHARE (BEER) (2006)
Other UB
COBRA 9%Others 5% Brands 21%
2.5
1.5
0.5
0
1985 1990 1995 1997 1999 2000 2001 2003 2005 2006
Making A Mark
Strategies……
Changing Shopping
Experience
• Tying up with large department stores like
Foodworld for retailing its Beers.
• Haywards
• Royal Challenge
• Castle Lager
• Knock Out
• Foster
Fighting
Competitions
Building distribution Channels.
Varied Flavors.
Prohibition on Advertising
• Indian Culture is a Major
Hindrance
• Many International Player Entering In
Suggestions /
Recommendations
• Tying up with More number of large
department stores for retailing its Beers.
Magazines
News paper
Internet / Online.
www.kingfisherworld.com (Online)