Escolar Documentos
Profissional Documentos
Cultura Documentos
Muhammad Zubair
MT-05-45
Tariq Shehzad
MT-05-02
Mussadiq Ameer
MT-05-22
Yasir Mushtq
MT-05-08
Engro Foods’ History
1. Leadership
2. Innovation
3. Diversity and International focus
4. Quality and continuous Improvement
5. Candid and open communications
6. Individual growth and development
7. Enthusiastic pursuit of profit
8. Ethics and integrity
9. Safety, Health and Environment
Marketing Research conducted by ENGRO Foods
A.C Nielson that carried out the marketing research
for ENGRO foods when the idea of diversifying
into a new market was introduced.
ENGRO wanted to setup a new fertilization plant
but due to certain
constraints from the government wasn’t able to do
so.
They came up with several options including
telecommunications and power plant but they
found out that the food industry held the greatest
promise.
Marketing Research conducted by ENGRO Foods
Olper’s is promoted
as the milk for all-
purposes.
Segmenting and targeting the market for Olper’s
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Engro’s Back
PR with farmers
Positive response from customers
Strong consumer & product research
Third-Generation Plant
Weaknesses
Olwell
The company has not owned the color red like Nestle has a green
Milkpak; Haleeb has a blue carton etc. This may create problems
because when a consumer enters a grocery shop, then he/she
might have problems in recalling the brand
Packaging
EFL is dependent upon Tetra Pak for the packaging of its entire
dairy products. Tetra Pak is the only option available to Olper’s
for packaging because it is having monopoly in the packaging
sector in Pakistan
Opportunities
Nestle
Haleeb
These brands have been in the milk industry far too long and
have left a mark in the minds of consumers in terms of
quality.
Threats
Perceptions and Price Differentials
Sahiwal
Sukkhar
Karachi
Lahore
Islamabad
Peshawar
Multan
Distribution Channels
Selection criteria of Olpers for Distributors Selection
Training
Bonuses
Share in the Sales Force Salaries
Share in Maintenance cost of
Transportation Fleet
Distribution Channels
Using the Distributor’s Goodwill/Credibility