The main colours used in this poster is grey, white
and black. Grey connotes ambiguity as it isnt
always clear what is being shown, white connotes innocence which could represent the children who are being possessed by the evil entity. Black connotes darkness as well as boldness of a certain antagonist in a film- represent the dark entity. Gives away clue that this is a horror movie trailer especially because of the face drawn on the wall of the entity in black and white. The main symbol that draws the audiences attention straight away is the face of the antagonist of the film which is the dark entity possessing the children. Because it looks like it is drawn it looks like the work of a child with a more sinister turn, especially as the features are drawn in black. The audience can tell straight away that it will involve this dark entity- the symbols on the wall behind are hard to make out however the wall connotes broken cracks which represents the children being possessed. Because we cant make out what the symbols are they are used to scare the audience because it represents the unknown. The main figures is the sketch of the evil entity (graphically through the black and white sketching techniue! with the film roll at the bottom of it relating to the videos which releases the entity in the film and the child at the front of the poster- although we are not shown the face of the child (represented photographically! however we can see she is a young blonde girl- conveys ambiguity within the movie of the "unknown. The messages in the poster is primarily visual as there is no taglines included on the poster. This means that the messages are represented visually through the child and the sketch on the cracked, dirty wall- no words are needed as the images e#press the horror- horror movies with children are generally a higher rating because they create more fear as they are stereotyped as being the innocent and most vulnerable characters. The intended audience is horror movie fans who take an interest in supernatural horror movies especially. $specially audiences who are more attracted to the visual than the verbal. The techniues used are to shock the audience, as there isnt a lot of content on this poster however the content which is on there has been put there specifically because it is so bare and dark. %rom there not being a proper visual image of the entity and the girls face is hidden there leaves ambiguity to the audience which they will only find out if they go and watch the film. The genre conventions which are referred to is shocking the audience visually with the images that they use on the poster, however ensuring that they are not giving anything away about the happenings within the film. &%rom the producer of 'aranormal (ctivity and )nsidious* as this will attract fans who have watched these other two horror movies and en+oyed them. There are no gratifications that are promised by the poster however in the critics review it promises it will be &genuinely terrifying, and it will scare the hell out of you*. ,o taglines are used on this poster which is a countertype to horror movie posters conventions. (ttention is gained through shock and fear, as the sketched face of the entity looks scary especially alongside the blonde girl wiping her hands along it. The visual hierarchy presented through the poster is that the figurers face in the middle of the poster is the highest contrast to the young girl which the audience then see because she is touching a part of the sketch on the wall with her hand, so the audiences perception shifts to the left side of the poster. )t is an effective poster because it promotes the film as being a horror straight away because of the figure of the faces entity. (s well as not giving too much away (representative by the young girl whose face we can- not see! so the audience have to go to the cinema in order to watch the film to find out what happens. The figured face is looking directly at the audience which engages the audiences attention on the film. ) would not say that there is any alternative readings which might harm the message of the marketing campaign. )t all is kept to the story of the film. The poster is not offensive in any way, however people who do-not like horror movies that include children will not like it. The poster is a very important part of the whole marketing campaign because it is what will be on bus billboards around the cities which is where the producers can attract more audiences who may not have heard of the film before. The poster is the visual way of attracting audiences as it gives them an insight into the film without showing them the full trailer form.