GROUP MEMBERS: TEH WOON YA (0310182) [L] CHEONG SIN HWA (0310565) YUE PEK CHEE (0310197) TAN HUI-XIN (0310204) VENICE TAN HOAY MIN (0304310) The following slides are our reviews and critiques based on the four articles given. We will review and criticize one article by one article. Each article will be further divided into two or three main topics. From each main topic, we will then divide it into part 1, part 2, and part 3. (i) Part 1 : Review, Judgement, Argument (Agree/ Disagree) with the points in the article regarding the topic selected. (ii) Part 2 : Supporting documents which verify our statement. (iii) Part 3 : Examples of good or bad website(s) according to the statement. [Do/Dont in designing website] EXECUTIVE SUMMARY ARTICLE 1- DONT BORE YOUR VISITOR Topic 1- Creating an Interactive Website Article 1 suggested that a good website must be able to capture viewers interests in continue reading it without confusing them. In order to attract viewers, a good website should be interactive, by allowing the viewers involvements. For example, a good website could include creative objects or contents, and ask the viewers to think about it. We AGREE that making the viewers involve is a good way to keep them interested when browsing a website. An interactive website able to attract more viewers as people are generally interested in thinking and sharing their thoughts to the others. There are many ways in making an website interactive, including sending feedbacks, giving viewpoints, thinking solutions for a problem, voting, and so on. In conclusion, viewers will not get bored when they are thinking, involving, or participating. ARTICLE 1 (TOPIC 1) - PART 1 In order to keep viewers on site, a website should keep the viewers involved. Hence, viewers would feel that they are parts of the site. For example, a website could include a column for the viewers to give their feedbacks, suggestions or viewpoints on how to make things better. Interacting with the viewers will make them feel that the creator of the websites do care about them. Danny (2013) stated that As a reader of Think Traffic, you know that its about more than just any old traffic; you need visitors that are loyal, that care about what youre doing, and that spreads the word. Asking the viewers to do something is a good way if you want readers to stick around on your website. For example, ssuggest readers to check out a specific related post and encourage the viewers to leave comments at the end of the websites or posts. (Siu, 2013). ARTICLE 1 (TOPIC 1) - PART 2 In addition, giving the viewers some tasks to be completed, such as viewing, comparing, and figuring out, which could also keep the audiences on site. For example, if it was a product selling website, viewers have a task on learning about the product sell, figuring out what it is for, the use of the service and so on. According to Peep (2012), every one of us are living in a world of short attention spans. Attention span refers as the amount of time where an individual can concentrate on a thing without getting distracted by things around. Therefore, to keep viewers interests on the site, you must let them concentrate on thinking and active their mind with a task on the site. ARTICLE 1 (TOPIC 1) - PART 2 Setting some games and rewards is another way to catch the viewers attention and interest in staying longer in a website. Most people like to play and compete. Once viewers started and get interested in playing a game, an unexpected prize will keep them continue viewing till the end, it can also increase the emotional of viewers in which they can assert their excellence. (Danny, 2013). ARTICLE 1 (TOPIC 1) - PART 2 Besides that, an interactive website might include setting rankings and comparisons. A good example will be setting a poll on the site to allow viewers voting, and in the same time, avoiding them from getting bored especially when there are only texts and graphics on the site. Danny (2013) stated that rankings and comparisons could increase the interest of viewers to think and see which option is better. It also give people the opportunity to make their opinions known, and have a say in what the outcome of an event. ARTICLE 1 (TOPIC 1) - PART 2 Peep (2012) claimed that to keep viewers attention, novelty site will gravitated our mind. It is not only appears to be essential need of the mind but also experience to capture viewers attention. Novel means unknown, and what is unknown demands attention of our brain. Once the new thing is known and understood, then we look to find another unknown to master. Therefore, presenting novelty could keep viewers attention sustained and think about what it is. Last but not least, creating social media contests on site could also increase the interest of viewers to read about the terms and conditions and think about whether they will be benefit in the contest and what they really want. (Peep, 2012). ARTICLE 1 (TOPIC 1) - PART 2 ARTICLE 1 (TOPIC 1) - PART 3 Example 1: Fly FM website [www.flyfm.com.my] which have a site page for viewers to join for contest. It allow viewers to think and answered few question and they could win awesome gifts from them. (Fly FM, 2014). Example 2: Mwave website [http://mwave.interest.me ] which have a talk site and poll which allows viewers to think of a topic and have a discussion or present their own opinions with other users to keep them on site, or rate on certain topic. (Mwave, 2014). ARTICLE 1 (TOPIC 1) - PART 3 Example 3: Penny Juice website [http://www.pennyjuice.com /htmlversion/whoispj.htm] is a boring website and readers will not stay long in the site as it contains only words, in which the viewers could not interactive or involve in the website. In addition, the colour selection and the navigations are poor in this website as well. (Penny Juice, 2014). ARTICLE 1 (TOPIC 1) - PART 3 ARTICLE 1- DONT BORE YOUR VISITOR Topic 2- Creating a Functional Website Article 1 also suggested that a good website design have to be well functional. The files and graphics in the website should download quickly to avoid viewers from feeling bored while waiting until the content is fully loaded. Secondly, the text should be easy and clear to read to avoid viewers feeling uncomfortable while reading the content. Next, the navigation of each web site have to be clear and straightforward. Most viewers dislike to be in confusing state when they are trying to find some information, hence it is best to make navigation straight to the point. We AGREE that the functional of a website is very important to keep viewers interested. Viewers dislike getting bored, they love to get or achieve their needs fast, accurate and clear. ARTICLE 1 (TOPIC 2) - PART 1 Glenview (2012) suggested that every components of a website should work quickly and correctly to avoid viewers frustrated and disillusioned by broken or poor constructed components in a website. In addition, users of a website would wish to get accurate information in a short amount of time. A critical, but often overlooked of a successful website is its degree of usability. A good website must be easy to read, navigate, and understand. Furthermore, a successful website must be fast, simple, easy, and organized. The contents and navigations have to be straight to the point in order to attract viewers and keep them stay on the site once they visited the website. Viewers who visited any website would wish to know where they are, what its about and why its worth to see as fast as possible. (Alan, 2014). ARTICLE 1 (TOPIC 2) - PART 2 Besides that, Bluejay (2001) proposed that there are few main elements to keep viewers attention on the site. First is simplicity, in which readers would feel comfortable reading it without any confusing. Secondly is the fast-loading pages where a viewer will lost their patience when a page have to load more than a minute. Last but not least is the readable of content. Article or words on the site have to be straight to point, clear and easy to read, it may cause reader refuse to read if the text is too long and difficulty on reading the text. Website that without all these basics elements will not be able to attract viewers. For example, nothing is more annoying to readers than waiting for a 300k graphic to load when it should be only 20k instead. Therefore, compress the image files could also reduce the time for loading the site, it may allow viewers to load the site faster. ARTICLE 1 (TOPIC 2) - PART 2 According to Siu (2013), no one might sit down and read an article with 2000 words. To make a content more readable to reader, you can: (i) Cut paragraphs so that do not consists of more than five sentences in the main point. (ii) Use subheads to break up content into sections. (iii) Bold or italicize main point. (iv) Add bullet or numbered as in point form. ARTICLE 1 (TOPIC 2) - PART 2 Example 1: Cosans Coffee website [http://cosans.com] is an example of well functional site where the meets all the element which are easy to read and will keep readers interest in continue reading and viewing the site. (Cosans Coffee, 2014). ARTICLE 1 (TOPIC 2) - PART 3 Example 2: Mamas Cheesies website [http://mamascheesies. com/] is an example of bad website as the text are hardly readable due to the background and colour selection. In addition, the texts are all included in one single paragraph without any sub- headings. Hence, the readers could not spot the main points at the first glance. (Mamas Cheesies, 2012). ARTICLE 1 (TOPIC 2) - PART 3 ARTICLE 2- DONT MAKE THEM WAIT Topic 1- Simplicity Based on the second article, the speed needed to load a websites is actually a very important element that will affect the number of viewers. The size of a web page will affects its speed. All the fancy design including video, complicated colors, photos and graphics will take more time to load the video and result in abandoned by the viewers. The article claimed that, the designer of website have to design the website by only using 216 colors. The size of web page should not be larger than 50K in order to fulfill viewer needs and patience. The most important intention of viewers to visit a website is the information, they are not attracted by the graphics or designs. We totally AGREE that the size of a website is affecting its speed, which will then determine whether the website is fulfilling the viewers needs and wants. ARTICLE 2 (TOPIC 1) - PART 1 Nielsen (1993) suggested the 3 basic advices regarding response times of a website. (i) 0.1 second is about the limit for having the user feel that the system is reacting instantaneously. (ii) 1.0 second is about the limit for the user's flow of thought to stay uninterrupted, even though the user will notice the delay. (iii) 10 seconds is about the limit for keeping the user's attention focused on the dialogue. For longer delays, users will want to perform other tasks while waiting for the computer to finish, so they should be given feedback indicating when the computer expects to be done. ARTICLE 2 (TOPIC 1) - PART 2 Generally, the simpler the website, the more viewers it will be. For example, Yahoo and Googles homepage has used less than 20 colors. There are only clear navigation, information and white background. However, there are still a number of viewers will surf it each time of the day. It is the same with Googles homepage too. It shows that the most important elements to attract the viewers are information and not the designs. According to Vitaly (2008), the primary goal of site-design is the keep-it-simple principle (KIS). Is rare to have users that on a site to enjoy the design. In most cases, they are looking for information despite the design. As such, a website should strive for simplicity instead of complexity. ARTICLE 2 (TOPIC 1) - PART 2 Furthermore, by not using too much graphic design is also meant to cut down the use of animated gifs. Animated gifs take a long time to load and it could be very irritating although it helps to grab more viewers. Thus, a great point to keep in mind when designing a website is only use animated gifs when it is necessary. (Entheos, 2014). Additionally, as much as possible, try to design your site only using HTML. It could have great design too. Use tables, CSS Styles and simple fonts to design your site, as it helps minimize the use of animated gifs, Flash, bulky images and others . (Entheos, 2014). ARTICLE 2 (TOPIC 1) - PART 2 However, Kathryn (2013) argued that websites can be fast even with great design too. It claimed that the design will not affect the speed if the designer did it well. There are 10 things to do in order to speed up the site. The web designer has to minimize the HTTP request, enable compression, reduce server response time, enable browser caching and so on. The website would not be slow if the designer did it well, a great design website could be load faster too. ARTICLE 2 (TOPIC 1) - PART 2 Example 1: Google [https://www.google.com.my/?g ws_rd=ssl] and Yahoo [https://malaysia.yahoo.com/?p= us] load faster that McDonalds website [http://www.mcdonalds.com.my] which used a lot of graphic designs using the same amount of time. (Google, 2014; Yahoo, 2014; McDonalds, 2014). ARTICLE 2 (TOPIC 1) - PART 3 ARTICLE 2- DONT MAKE THEM WAIT Topic 2- Arrangement of Elements in a Website Article 2 suggested that other than the graphic design, the arrangement of the elements will also affect the speed loading for a web page. Despite from having less graphics design, the loading speed could not be fast if the arrangement of the elements is bad. Examples of the elements are CSS, Java Script, caching files and others. This will affect the successfulness of the website too. We AGREE that the arrangement of the elements in a website will determine its loading speed. ARTICLE 2 (TOPIC 2) - PART 1 Based on Ryan (2009), a fast loading web page will have the CSS on the top and Java Script on the bottom. This is because it allows the site to render the webpage while the images and scripts are still loading. Thus, the page will be load faster and avoid dissatisfying the viewers. ARTICLE 2 (TOPIC 2) - PART 2 Furthermore, before the Java Script rendered, the pages will be view as complete by the viewers. It helps to comfort and calm the viewers while loading the others. This concept is actually same with giving a sweet to a hungry child before the dinner is cooked; the viewers will be having something to read while waiting for others to load. This is also because the browsers will block rendering to avoid having to redraw elements of the page. The main content of the page will load before the secondary content. For example, the web page will be loading the article first before loading the sidebar after putting the CSS on the top and Java Script on the bottom. In most of cases, users will face a white page until the page is loaded completely. (Armin, 2012). ARTICLE 2 (TOPIC 2) - PART 2 Example 1: The page [http://webdesignledge r.com/inspiration/30- examples-of-excellent- website-navigation] which did not arranged well appeared to be blank page before it completely loaded. (Henry, 2010). ARTICLE 2 (TOPIC 2) - PART 3 ARTICLE 2- DONT MAKE THEM WAIT Topic 3- Overly Fancy Widgets Last but not least, Article 2 claimed that overly fancy widgets will also affect the speed for loading a web page. We AGREE that overly fancy widgets will slow down the speed of loading a website. We believe that loading speed could be faster by reducing the number of widgets. ARTICLE 2 (TOPIC 3) - PART 1 There are many social media nowadays, such as Twitter, Facebook, YouTube and so on. It caused some websites adding too much widgets with the intention to provide more site leverage. However, too much widget is actually affecting the loading speed and keep the readers from coming back. One or two widgets that provide your site leverage will be better than a bunch of widget that caused the slow loading speed (SEO, 2014). Deep (2014) further explained that this is because of widgets are relying upon third party servers to load. Therefore, using lazy load widgets could reduce the number of widgets and prevent the rest of your page struggling to load. ARTICLE 2 (TOPIC 3) - PART 2 Example 1: Alternativeto website [http://alternativeto.net/software /fancy-widgets/] that have more widgets loads slower than Simplesite website [http://www.simplesite.com] with lesser widgets. (Alternativeto, 2014; Simplesite, 2014). ARTICLE 2 (TOPIC 3) - PART 3 (Have not completely loaded yet) (It took only 0.2second to load) ARTICLE 3- FIND OUT WHAT COLORS Topic 1- Interface and Psychology of Colour Article 3 suggested that the colour of the website is the main concern when designing a website. A website will be boring or chaotic if you did not choose a proper colour for your website. We AGREE that colour is one of the important elements in designing a good website. The colour will decide the overall appearance for the website and also influence peoples perception towards the designer, company or the product. Therefore, we should pay close attention on choosing a right colour for the website to make the website become more interesting. A right colour selection will keep people attention and people will more likely to recognize your website. ARTICLE 3 (TOPIC 1) - PART 1 A website design must be able to influence peoples behaviour. Different colour associated with different feeling. For example, pink is a youthful femininity colour and it shows playful and innocence. So, it is ideal for the website with feminine target audiences. (Vandelay Design, 2013). By contrast, blue is a colour of trust, peace, order and loyalty. Hence, most of the big company using blue as the main colour in their website such as Facebook, Twitter and Hotmail as it cultivate the users trust. (Smith, 2014). ARTICLE 3 (TOPIC 1) - PART 2 Moreover, different genders will have different colour preferences. For example, women do not like gray, orange and brown but they like blue, purple and green. On the other hand, men do not like brown, orange and purple but they like blue green and black (Smith, 2014). Therefore, when choosing a colour for your website, you should think about the colour preferences of the target audiences as well. ARTICLE 3 (TOPIC 1) - PART 2 Radwan (2011) suggested a general list of colour and its psychological effects: (i) Black reflects authority and power but it represent evil notion for some people as well. (ii) Red reflects energy, power and strength. It is an eye catching colour and it will get attention from other people. However, it will increase heart rates and people might get irritated with this colour. (iii) White reflects innocence and purity. (iv) Green is a relaxing colour and helps to make our vision become clear. A green website makes people feel relaxing and unwinding. ARTICLE 3 (TOPIC 1) - PART 2 Radwan (2011) suggested a general list of colour and its psychological effects: (v) Yellowis an irritating colour. It makes people feel annoyed and people will not spend time with a yellow website. However, just like red, it could catch people attention. (vi) Purple is a mixture of red and blue. Purple reflects elegance, wealth and authority. (vii) Blue represents calm, relax, loyal, and trustworthy. However, blue could be depressing if it was over used. (viii) Pink reflects innocence and kindness. ARTICLE 3 (TOPIC 1) - PART 2 Example 1: Facebook [https://www.facebook.com/] and Hotmail [http://www.hotmail.com/] used blue as its main colour to reflects a sense of trustworthy. (Facebook, 2014; Microsoft, 2014). ARTICLE 3 (TOPIC 1) - PART 3 Example 2: Seventeen website [http://www.seventeen.com/] used pink colour as its main colour as the website is targeted on young women. (Hearst Communication, 2014). ARTICLE 3 (TOPIC 1) - PART 3 Example 3: AS-GrafiXs website [http://www.as- grafixs.de/] used black colour as its main colour, and it cover almost the whole site. Hence, it looks dull and boring. Thus, viewers will not pay close attention to it and might not feel interested to continue reading it. (AS- GrafiXs, 2011). ARTICLE 3 (TOPIC 1) - PART 3 ARTICLE 3- FIND OUT WHAT COLORS Topic 2- Colour Selection Article 3 also claimed that when designing a website, we should avoid using too much of bright colour such as red and yellow and only use in the area where you want the audiences to focus on. Bright colour might get attention from the audiences but it will makes peoples eyes tired and make them do not want to look at your website for long time. Thus, we should avoid using eye fatigue colour as the main colour in the website. We AGREE with this statement in Article 3. In fact, too much of bright colour in the website will make people feel annoyed and people will not spend their time on that particular website. Poor choice of colours will influence the viewers decision to continue surfing a website or just close it. ARTICLE 3 (TOPIC 2) - PART 1 Iordan (2012) claimed that when designing a website, colour selection should be the first concern. We should avoid using eye fatigue colours such as pairing blue and red, or blue and yellow because these combinations of colours will cause our eye fatigue. Using too much of bright colours on the website is not a good thing. If you want visitors to keep at your page for long time then you should avoid using too much of bright colour in your website. (Colourcombos, 2013). ARTICLE 3 (TOPIC 2) - PART 2 For example, generally, yellow is not a good choice of colour when designing a website. Yellow will not be the first colour that comes to our mind when designing a website (Vandelay Design, 2013). In fact, yellow is an irritating colour, it will increase the heart rates and enhance the metabolism. (Radwan, 2011). In addition, yellow will make people feel irritating and people will hard to pay attention on the website. Therefore, we should use it wisely and only use it when necessary (Smith, 2014). Colourcombos (2013) suggested that using black colour as the background colour could make a website stands out. ARTICLE 3 (TOPIC 2) - PART 2 Example 1: Chleon website [http://onepagelove.com/chleon] which used yellow colour as its main colour, and [http://www.rzent.co.nr/] which used red colour as its main colour seems distracting and viewers could not pay close attention to it. (Chleon, 2014; Bodgan, 2014). ARTICLE 3 (TOPIC 2) - PART 3 ARTICLE 4- NAVIGATION Topic 1- Links ARTICLE 4 (TOPIC 1) - PART 1 Navigation is an important part in a website whether its a service website or an informative website. Article 4 stated that a particular website links should give the visitor an insight on where the link will take them. The label of each link should also have the keyword of what that particular link will lead users to. The company name or logo should also be your link back to your home page. Link titles improve the navigation usability for users even though it will take at least 1 second for the user to be able to reach the page of the link that users click. It is also important for users to know if they already visited a page. It is frustrating to click on a link to bring the users back to a page that they just visited. Blue is now the standard color for unvisited links. Then purple as the visited or clicked link, as using other colors will just create confusion. Using these blue and purple colors will somehow increase users convenience and understanding of a certain link whether its visited or not visited. We AGREE that users want to know if they already visited a page. Pioneers of the web made unvisited links blue as a standard color. Whereas, purple for visited links as the color scheme for links/navigation in a website. The reason why its made this way is because it is easier for users to understand when they view a particular website. Apart from that, label or name of a link is important as users get to know where they are going especially when it is a complicated website with many different categories and pages. ARTICLE 4 (TOPIC 1) - PART 1 Charlotte (2009) proposed that label of links must be short and straight to the point with key words of where the link will bring or lead the user to. If content cannot be found and read or does not relate to the name of the link, that means that theres a zero value to the label of the link. As the admin or the owner of the website cannot hold the website in our hands. We have to put ourselves in the users shoes/point of view. Navigation is like a road sign. The label whether its the link or the title of the page must be on top of each page on the website so viewers will know what is that particular page all about & label on the link must be clear and specific so visitor can know how he approached to your website or the page that the visitor view. Therefore, a good website should have a planned grouping and labeling. (Knight, 2011). ARTICLE 4 (TOPIC 1) - PART 2 Blue is used as the standard color for unvisited link in a website. Red, green, or any other colors should not be the standard color of unvisited link because those colors will affect color-vision deficiency. Almost no one has a blue deficiency. Meaning, nearly everyone can see blue and able to distinguish blue as a color different from others. (Zeldman, 2013). Ux (2014) further proved that blue is the standard color for unvisited links and purple as the standard color for visited links because it is easier for people who has color blind. We need darker color than blue for visited links. It should look darker so they stand out less. ARTICLE 4 (TOPIC 1) - PART 2 Last but not least, Miller (2014) claimed that color of the link is important because it is a good idea to remind the viewers about where they are. A good website should use blue and purple color as unvisited or visited link standard colors because a website can use that method to highlight the section a visitor is in. If the site has more than one page per section, the button should be clickable so users can use it to get back to the main page of that area. ARTICLE 4 (TOPIC 1) - PART 2 Example 1: When search Taylors Lakeside on Google website [https://www.google.com.my/?gws_rd=cr,ssl& ei=s_szVOvWMYWSuAT9jIJ4#q=taylors+lakesi de], users will see the unvisited link in blue colour (image 1). After visited the website, the link will turns from blue to purple colour (image 2). (Google, 2014). ARTICLE 4 (TOPIC 1) - PART 3 (Image 1) (Image 2) Example 2: The website [http://www.yvettes bridalformal.com/] is a considered as a bad website as the links are in different colours, and hence viewers will get distracted and frustrated by looking at the lines and colours, and could not know which link has they visited. (Bodgan, 2014). ARTICLE 4 (TOPIC 1) - PART 3 ARTICLE 4- NAVIGATION Topic 2- Arrangement of A Website Article 4 also suggested that you could not ensure that all visitors will enter your site from your home page and proceed to click on hyperlinks in an orderly fashion. So it means that the arrangement is an important part of a website for users convenience. The name or logo of your company along with a page name should be on top of every page in your website. There should be no guessing of what your website does for your visitor. The homepage should tell answer where am I to the visitors and have the main contents of what the website is all about. Contents should be clear and must be on the right section of the layout. Important details should be placed at the middle so viewers know that its the key content of the website. ARTICLE 4 (TOPIC 2) - PART 1 We AGREE that a good website should be arranged properly. We agree that a website should answer the following questions of where am I, where can I go from here and where was I already. There should not be guessing of what a website does for the visitors. ARTICLE 4 (TOPIC 2) - PART 1 Navigation can be simple or complex. Navigation can vary so much between websites. Therefore, we have to separate and know the differences between primary and secondary navigation. Important contents or keywords must be placed at the primary navigation area or layout so that people can see it first. For example, if the content about the company are not at the homepage then the visitor will not know what is all the website about. (Charlotte, 2009). Knight (2011) proposed that one important way to input on structuring a site or navigation to reflect a visitors way of thinking is by collecting input from card slots. Which means, a good website should be organized. The content cannot be messy and all over the place. ARTICLE 4 (TOPIC 2) - PART 2 Navigation should be easy to find or see, and this could be done through proper arrangement of a website. Users are impatient and they are not going to stay at the website if the navigation is not easy to find. Therefore, it will affect the companys website. (Miller, 2014). Naldz (2012) stated that we have to arrange our website layout in a manner that would be pleasing to the eyes and be a good aid for reading. The reason of having a good website layout is a significant aspect to avoid eye strain for the users. A website should place its important elements above the fold, such as company logo and company banner must be the main thing on the website which means it has to be big and easy to notice. Apart from that, every websites must have a proper alignment or layout arrangement. ARTICLE 4 (TOPIC 2) - PART 2 Panda (2014) also claimed that company logo is an important element on the layout arrangement of a website. Other than having a good logo design, we must also know that the company logo must be placed on top of the website layout. Reason is that we must make the visitors know and to grab their attention. Logo of a company should be on top of the website and should have an immediate impact and hold the viewers attention. ARTICLE 4 (TOPIC 2) - PART 2 Example 1: Dragon-i Malaysia website [http://www.dragon-i.com.my/] and Snowflake Malaysia website [http://snowflake.com.my/] are arranged properly, with the logo, home button and important elements on the top of the page. (Dragon-i, 2014; Asia Snowflake Group, 2014). ARTICLE 4 (TOPIC 2) - PART 3 Example 2: Sushi Zanmai website [http://www.sup ersushi.com.my/ ] is a good example of having its logo and banner on the top of the web page. (Supersushi, 2011). ARTICLE 4 (TOPIC 2) - PART 3 Example 3: MrBottles website [http://www.mrbottles.com/ ] and [http://www.raft.org/] are the example of not having proper arrangement in its website, navigation is all over the page, and the main page simply has too many text than anyone would want to read. The viewers might turn off the site as they find it hard to read, they are not interested or they might be confused on where to click to get their information. (MrBottle, 2014; Bodgan, 2014). ARTICLE 4 (TOPIC 2) - PART 3 REFERENCES Alan, B., 2014, Do's and Don'ts How to Build a Website that Works, [Online]<http://www.artbusiness.com/weberrors.html>, accessed on 3 rd October 2014. Alternativeto, 2014, Fancy Widget, [Online]<http://alternativeto.net/software/fancy-widgets/>, accessed on 2 nd October 2014. Armin, 2012, 15 tips to Speed Up your Websites, The Moz blog, [Online]<http://moz.com/blog/15-tips-to-speed-up-your-website>, accessed on 2 nd October 2014. 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