Kevin Anacta

Assignment #1: Information Literacy

1. http://www.zdnet.com/microsoft-to-drop-nokia-windows-phone-brands-yet-
another-report-7000033548/
2. Currenty! #icrosoft hods marketin$ ri$hts to the terms %&okia' and
%(indows )hones' when it ad*ertises its mobie products. +ecenty! howe*er!
#icrosoft has been $i*in$ cear hints that they are pannin$ on doin$ away
with these terms in future ad*ertisin$ campai$ns. Caimin$ that they are $oin$
throu$h a %+ebrandin$' and %,rand cean-up' phase! #icrosoft is be$innin$
to e*er so si$hty phase out the use of the terms %&okia' and %(indows
)hone' in their ad*ertisin$ and re*ertin$ back to simpy $roupin$ a of their
mobie products under %(indows.' (ith the &okia -umia phones bein$ the
fa$ship of (indows )hone technoo$y! it is e.pected that a &okia (indows
)hones wi e*entuay be branded as a sin$uar! consistent brand under
%-umia.' (ith the upcomin$ reease of the new (indows /hreshod that is
sated to ead to a unified! %sin$e *ersion of (indows that wi run on both
0+#-based (indows )hones and 0+#-based tabets 12oey3!' #icrosoft is
pannin$! not ony to cean up its scattered brandin$! but to unify the
marketin$ of its *arious products the same way /hreshod is e.pected to unify
a of its mobie de*ices under a simpified system.
3. GOOGLE: http://www.pcpro.co.uk/news/388444/microsoft-wi-drop-nokia-
brand-for-mobie-de*ices
YAHOO: http://redmondma$.com/artices/5044/06/40/brandin$-from-mobie-
de*ices.asp.
/he 7ahoo searches turned up better because 7ahoo focused on resuts that
were recent and not resuts that pertain to a simiar topic due to rumors! but
was written much earier in the year
4. YAHOO: http://redmondma$.com/artices/5044/06/40/brandin$-from-
mobie-de*ices.asp.
. /his artice was written in 8eptember 40! 5044. /here is no e*idence or
count of updates of the artice present.
!. /his artice pertains to the same e.act topic in 9uestion as the ori$ina artice.
A. /he author:s name is ;adys +ama. < beie*e she is 9uaified because she is the
site editor for +C)ma$.com! a partner of +edmond #a$azine where this artice
was ori$inay found.
A. /he artice was ori$inay found in a ma$azine that was subse9uenty posted
onine
". /he artice seems to be simpy informin$ consumers and potentia consumers
about an upcomin$ chan$e with (indows products
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#. an$ %. < coud not find anythin$ about this topic on the CC,C database! the ony
thin$ < can find was the correation between (indows )hones and &okia! but
that is common knowed$e now and that artice was written in 5044 so it is
ceary obsoete.

&. 1#-03
(orks Cited
2oey! #ary =o. >#icrosoft to ?rop &okia! (indows )hone ,rands.> ZDNet. 0 0bout #icrosoft!
40 8ept. 5044. (eb. 46 8ept. 5044. @http://www.zdnet.com/microsoft-to-drop-nokia-
windows-phone-brands-yet-another-report-7000033548/A.
Bobie! &icoe. >#icrosoft (i ?rop &okia ,rand for #obie ?e*ices.> Technology, News and
Reviews. &.p.! 58 0pr. 5044. (eb. 50 8ept. 5044.
@http://www.pcpro.co.uk/news/388444/microsoft-wi-drop-nokia-brand-for-mobie-
de*icesA.
+ama! ;adys. >#icrosoft ?roppin$ C&okiaC and C(indows )honeC
,randin$.> Http://redmondmag.com/articles/20!/0"/0/#randing$%rom$mo#ile$devices.asp&
40 8ept. 5044: n. pa$. Redmond 'aga(ine. 40 8ept. 5044. (eb. 54 8ept. 5044.
@http://redmondma$.com/artices/5044/06/40/brandin$-from-mobie-de*ices.asp.A.
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