Introduction What is it about an object that captures a persons attention? Is it the color of an object that emphasizes its presence? That might explain why a kindergarten classroom is full of reds, yellows, and blues. Is it the organic curves of an objects form, like the body of a sports car? Could it be a repeating series of shapes, such as a tile pattern in a bathroom? Is it the visual rhythm of the wood grain that makes a person purchase a fine piece of furniture? Perhaps it is a matter of symmetry, or a lack of it. Sometimes the sheer scale of an object or a space within it demands attention. Could that be another reason why people are attracted to cities?
In this activity, working in a team of two or three, you will act as an engineering team for a novelty toy company. Your company has noticed the skyrocketing sales of the Automoblox vehicles and would like to design accessories or enhancements that can be purchased separately but will work with the existing toys. As a first step, your team has been assigned the task of reverse engineering one of the Automoblox vehicles. This will begin with a visual analysis to identify the visual design principles and elements that give the vehicle its visual appeal, or lack thereof. You will use a digital camera to aid you in your visual analysis. And, finally, you will describe the Automoblox vehicle using the language of visual design principles and elements.
Equipment Engineering notebook Digital camera Automoblox vehicle A copy of the Visual Design Principles and Elements Matrix Procedure Perform a visual analysis of the Automoblox vehicle using the following procedure: a. In your engineering notebook, identify the product and the manufacturer. b. Using a digital camera, take at least three pictures of the product from different angles. c. Add the images to this document (delete the example below and add your images) d. Create a caption under each image that identifies the particular view front view, right side view, isometric view, etc. e. Next to each image, write a description of the visual design principles and elements that are evident from that particular view.
2012 Project Lead The Way, Inc. IED Activity 6.2a Visual Analysis Automoblox Page 2
Left Side View This view of the automobile shows the contrast between the blue and light brown colors. The wheels have rhythm due to the shape and form and there is radial balance to them. The body has straight lines and horizontal line on the windshield has curved lines and they show a sense of freedom, also there is contrast to them due to different colors. Front View There is regular rhythm in the head lights of the car and also on the treads on the tires. The figure shows economy because there is not a lot of detail and you could also see the smooth texture on the body of the car. The texture to the tires is rough and they appear darker. Finally there are curved and straight lines on the windshield. Isometric View There is smooth texture on the body of the car; there is a positive space in the front of the car near the bottom of the cars body. There is rhythm with the people inside of the model car. The wind shield also shows light blue colors which show a cooling/cold effect to the model. 2012 Project Lead The Way, Inc. IED Activity 6.2a Visual Analysis Automoblox Page 3
Conclusion 1. How has this study affected your understanding of visual design principles and elements?
This study afftected our understanding of visual design principles and elements by showing what designers consider when they make their design.
2. How will you look at products differently from now on, based on your understanding of visual design principles and elements?
We shall look at the products differently by seeng and analyzing the shapes, lines, form, color, and function the designer uses to make the design and product.
3. How do visual design principles and elements relate to the natural world?
They relate to the natural world by using curved line to imitate shapes and features in nature, also the color choices and organic shapes of the natural world.
4. How do visual design principles and elements impact the commercial appeal of a product?
They impact on the commercial appeal of a product by being visualy appealing in order to get the consumer to purchase the product. Also the design must make the consumers remember the product a a later date like being colorful or magestic or uniqly shaped.