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Name:

Cherese S.

PROJECT #1


What do the ideas of an ideal image in the perspective of a brand and a consumer respectively
indicate about eachs own fashion sense and what factors influence these individuals to be
interested in certain styles?

Our problem with this question is that it is awkwardly worded and unclear.

Perhaps- Who determines what is fashionable? The individual, or the fashion designer? And
what factors do they consider when making this determination?


4. Research questions that you would investigate in relation to your revised essential
question for project #1 (please include as many as you think are relevant to your project).

Primary Research Question-
Irrespective of labels or trends, what does the average teenager look for when
purchasing clothes and to what degree do designers produce and market clothing that
fits this criteria?

These are solid research questions:
What leads a brand to have an ideal woman or man to represent their style?
Is there any correlation between the ideas of consumers and the ideas of brands and in
what ways?
What factors in clothing come into a consumers mind when trying to determine whether
or not to buy a piece of clothing and incorporate it into their specialized wardrobe?
What factors help and in what ways does a brand determine the look they wish to
promote to the general public?
Does the style change within certain races, ages, and/or classes?
How does a consumer assemble a wardrobe?
How can a wardrobe effectively present a consumers style?
What effect do fashion icons and celebrities have on brands and consumers and vice
versa?
In what way has unique textiles and their growing popularity changed the consumers
vision of the ideal wardrobe in the past two years?
Why does a brand or a consumer have interest for a certain style over another?
Does the sense of style change as seasons change?
Why do people involve themselves in small trend movements that eventually become
popular like the bohemian and femme fetale movements?

5. Give us a brief, one-paragraph description of your proposed project for project #1.
I intend to survey on a local scale (probably the Bostonian area) as part of my research process
and document all of the data I will have collected into a powerpoint analysis.
The methods behind my research is to interview consumers on their idea of what the ideal
wardrobe for themselves would be and then look at what brands (maybe a maximum of three
brands to scrutinize total) perception of the ideal image is through researching runway shows
as well as lookbooks.

We point you to our original feedback for this question:
Whatifyoutooksomeofthoseand,ineffect,flippedtheinvestigation?Whatifyour
projectbeganbyaskingasignificantnumberofadolescents(diverseintheir
appearance,ethnicity,economicstatus,etc.)todrawouttheiridealwardrobe,
irrespectiveofthefashionindustry,whatsinthestoresorwhatstrendyatthemomentor
whatsaffordableorwhatyourfriendsarewearing?Youcouldnarrowthedemographic
to,forexample,1618yearoldwomen.Whatwouldtheywanttowear?Whatpieces,
specifically?Whatfabrics?Whatstyle?Howfitted/lessfittedwouldtheseclothesbe?
Wouldcomfortmattermorethanstyle?

Thenyoucouldanalyzeaparticularseasonofclothingproducedforyoungpeople.You
couldselect,maybe,certainkeystoresand/orcertainkeymagazinesandanalyzewhat
isbeingpromotedintheseandwhatitsaysaboutalookand/orbodytypethatsbeen
emphasizedoverothers.

Onceyouhavethosetwobodiesofinformation,youcouldcomparethem.Youcould
alsolookatwhatdrivesthedecisionstoprefercertaintypesofclothingwhetheryouget
thatinformationfrominterviewingcustomersoutsidestorestotalkingmoreanecdotally
and/orphotographingpeoplesclosets!

Assumingthatthereisadisconnectthatwhatpeoplewantisdifferentthanwhatthe
fashionindustryismarketingyoucouldthengotointerviewfolksinthefashionindustry
toassesstheirreasoningbehindthedecisionstheymaketomarketonethingor
another.

However there are a few things to consider:
What happens if you dont find a disconnect. What if fashion trends are too ingrained in your
subjects minds? They describe their ideal wardrobes, you stroll into H and M and find
everything they described and its all on sale! What then?

I would also want to investigate how different types of clothing movements influence the
Bostonian demographic and why this effect has occurred. I wish to contemplate this
information (and maybe more) into a documentary or create a runway show based on this data.
This is a different project and needs more thought.










Shaw PROJECT #2


How does the need for a faster rate for mass production create environmental issues as well as
health issues for consumers and producers and in what ways can these effects be reversed to
provide a better lifestyle for all?

We like this question, although it is absolutely huge.

4. Research questions that you would investigate in relation to your revised essential
question for project #2 (please include as many as you think are relevant to your project).

Primary Research Question
What are the economic, social and environmental effects of the industrial farming of
wheat? Can individuals in Boston grow their own wheat and produce their own
wheat-based products, thereby cutting the dependence on big wheat?
What qualifies as a GMO?
What are the pros and cons of creating a product to be a non-GMO or a GMO?
How does industrialization allow for an ignorance towards farming practices?
In what ways could an attempt to distribute this new wheat product be hindered?
How would farmers get affected in turn for their labor towards this new potential
product?
What biotechnology techniques are needed to create such a product?
Is it possible to cultivate this form of wheat by agricultural practice?

5. Give us a brief, one-paragraph description of your proposed project for project #2.

Why would you want to create your own form of wheat? Is the goal to make it possible for people to
grow their own wheat? This would lessen the impact of the mass production of wheat, but how are
you going to create this new form of wheat? And lets say you succeed. Then what?
We plant some wheat in our yards, harvest it and turn it into bread? Sounds like a lot of work. You
need to flesh out the goal here. Is it- Boston wheat, grown by Boston farmers, baked into Boston
bread and eaten by Boston people? If so, that is a noble and pretty cool goal. Aside from creating the
wheat, how would you make this happen?
I plan to create a new form of wheat as a solution to this recurring issue. Whether or not I wish to
create it as a GMO using scienific approaches or a non-GMO cultivated carefully with the background
of agriculture, I will determine this by looking into how genetically modifying food impact society as a
whole in terms of health and that of environment.
By reaching out to the American Farmers' Association as well as Amgen, Inc., I can further my
research by interviewing representatives as well as use the Amgen laboratory to conduct my
experiments and gain agricultural and scientific guidance on the process of this project. Do you have
access to these people? With this help, I can develop prototypes and continue building off my results
by re-evaluating them into better models. I would also look into how the economy as well as
consumers and producers would be affected by this new product and, if affected negatively, how this
issue could be resolved. All of my data and research, along with the new form of wheat a sa final
product, would be recorded in a documentary.

Best,

Mr.MandMs.F