ALECIA JO RIEHLE

1704 W. Call St., Apt. 115 Tallahassee, FL 32304

850.281.2423 ajr11d@my.fsu.edu
riehleportfolio.weebly.com

Education
Florida State University, Tallahassee, Fla.

August 2011-May 2015

B.S. in Public Relations and B.A. in Editing, Writing & Media

One of 30 students admitted into FSUs limited access public relations program
3.5 GPA, Deans List, member of the Florida State University Honors Student Association
Studied abroad in London, England during the summer of 2012
Active member of the Florida Public Relations Association Tallahassee Student Chapter
Writer, editor, and social media coordinator for the online magazine Her Campus FSU
Involved in Phi Eta Sigma National Honor Society and Golden Key International Honor Society

Professional Experience
Junior Account Coordinator, The Zimmerman Agency, Tallahassee, Fla.

May 2014-present

Drafted press releases and pitched local and regional media on behalf of Visit Tallahassee. Assisted in planning
of media familiarization trips. Produced monthly reports for client. Monitored and clipped media coverage.
Staff Writer, Editor, & Social Media Coordinator, Her Campus FSU, Tallahassee, Fla. January 2014-present
Wrote weekly articles. Interviewed students for stories. Edited articles and uploaded them to website. Updated
and managed the Her Campus FSU Facebook page. Promoted Her Campus FSU through social media.
Attended campus events.
Director of Creative Services, PowerUp PR, Tallahassee, Fla.

January 2014-May 2014

Created fully integrated marketing campaign for Floridas Water and Land Legacy. Responsible for graphic
elements and artistic quality of all messages, campaign plan book, and presentation aids. Conducted a focus
group, survey, and assisted in other research. Established timetables for drafts and end products in consultation
with Account Manager. Won campaign plan bid, beating out several local PR agencies.
Social Media Marketing Intern, Red Hills Releasing, LLC., Tallahassee, Fla.

August 2013-December 2013

Promoted nationally acclaimed independent films on social media sites. Worked directly with industry film
executives during weekly telephone conferences. Interacted with consumers via Facebook and Twitter.
Analyzed audiences to figure out the target market for each film. Wrote reviews for Rotten Tomatoes and IMDb.
Hall Ambassador, Florida State University Housing, Tallahassee, Fla.

January 2012-May 2012

Conducted tours of on-campus housing for prospective students and their families. Answered questions about
the university, life on campus, meal plans, and the Florida State University Honors Student Association.
Publicity Director, Pace High School Theatre Department, Pace, Fla.

August 2010-June 2011

Wrote news releases for every show. Called local media outlets and pitched shows. Scheduled photo-ops with
the press. Appeared on the air at local radio stations to promote performances. Called local grocers and
restaurants to request donations for craft services backstage on performance nights.

Activities and Skills

Working knowledge of Adobe Photoshop, InDesign, and Acrobat

Experience using BurrellesLuce, Cision, Radio Online, and other media monitoring platforms
Proficiency in website and blog creation tools such as Wix, Weebly, WordPress, and Tumblr
Tutor for high school English and essay writing
Published author of a poem in a compilation book called Forever Spoken
Volunteer at the Santa Rosa County Teen Court Program